Introduction
For POD clothing sellers who have entered the Amazon platform, the compliance behavior of the Amazon platform has always been a headache and a particular concern, and the recent new performance standards and policy adjustments on the Amazon platform have caught many Amazon sellers unprepared, and we POD clothing sellers are no exception. In particular, the requirement of product comparison chart has aroused wide attention. Because the product comparison chart has always been the most important &ldquo in almost all industries, including our POD apparel industry. With heart ” Description of a product picture, the impact of the conversion rate of the product is crucial, once the change, the natural impact is quite deep, so that many novice POD clothing sellers at a loss, in order to let everyone better understand the new policy, this article will explore the new regulations, to help sellers avoid the risk of violations, to ensure that the store operation is smooth.
Learn about Amazon's new policy
Amazon's new performance standards
Recently, Amazon introduced a new performance standard. — “ Sales policies and seller codes of conduct (attempts to undermine or insult other merchants) ” . This standard requires sellers to follow a stricter code of conduct in their operations and prohibits any form of malicious attacks, insults or vandalism. The standard aims to maintain the business environment of the platform and ensure fair competition.
New requirements for product comparison charts
With the arrival of the New Year, Amazon has adjusted the existing policy, and one of the important changes is the [product comparison chart requirement]. This adjustment requires sellers to be more clear and realistic in the display of products to enhance the shopping experience and information transparency of consumers.
Reasons for violation of product comparison chart
Direct use of competitor's pictures
Many sellers who received performance notices said they had been strictly following Amazon's compliance practices, but upon inspection found that the main problem was that they directly used a competitor's image for comparison. This practice not only misleads consumers, but may also infringe copyright and lead to serious legal consequences.
Main types of product comparison charts
1. Use before-and-after chart
Use before-and-after graphics to highlight features, effects, or improvements of a product through visual contrast to capture the attention of potential customers and stimulate their desire to buy.
2. Comparison chart of competing products
- Comparison chart of competitive products is the most commonly used way to display selling points. By comparing with competitive products, it emphasizes the unique advantages and differentiated selling points of its own products, so that customers can see the advantages of products at a glance.
Product comparison chart specific performance of violations
1. Misleading consumers
- The direct use of other people's pictures for comparison may lead consumers to misunderstand that the comparison in the picture is completely true and accurately reflects the features and functions of the product, when in fact it does not necessarily correspond to the actual situation.
2. Copyright infringement
- If a competitor's image is copyrighted, unauthorized use of the image as your own product comparison image may constitute infringement and give rise to legal disputes.
3. Disparaging competitors
Highlighting the advantages of one's own products by directly pointing out negative reviews such as poor quality and poor functionality of competitors' products not only violates Amazon's rules, but also may undermine the platform's level playing field.
4. False information
- The use of false or misleading information to enhance the competitiveness of our products is deemed to be unfair competition or abuse of platform resources, which may lead to serious consequences.
5. Lack of transparency
The comparison chart does not clearly label the source or provide sufficient information to prevent consumers from accurately understanding the actual condition of the product, which violates Amazon's basic requirements for fair and transparent presentation.
How to avoid product comparison chart violations
Legal compliance show product advantages
- Sellers should demonstrate the advantages of their own products through legal and compliant means, rather than disparaging others' products to achieve the purpose of highlighting their own advantages.
- Provide true and accurate product information and ensure that all uploaded images comply with the latest policies of the platform.
Careful operation and full preparation
- When making and uploading product comparison images, exercise a high degree of caution and avoid directly using competitors' images for comparison.
- Both pre-prevention and post-complaint are subject to Amazon's policies and regulations to ensure smooth operation process compliance.
2025 Amazon new regulations
1. Big change in Amazon Coupon policy
According to several sellers, Amazon managers reminded: after January 16, 2025, the Deal will capture the discounted price of coupons, and the Deal can not be higher than the discounted price of T30 coupons, and the new rule will be implemented in all sites. This means that the discount price of the coupon within 30 days will affect the lowest price, and the instant price will be affected.
2. Prime members exclusive discount tool will be completely removed
Starting January 1, 2025, Prime Exclusive discounts will not be created in the original Prime Exclusive Discount Tool, but will need to be created in the Price Discount Tool. On January 7, 2025, the exclusive discount tool for Prime members will be completely removed, and all related features will be moved to the price discount tool.
3. Amazon New feature: AD portfolio sharing budget
Amazon recently rolled out new features to make its advertising budget more flexible. — Intra-portfolio budget sharing allows campaigns in the same portfolio that have used up their budgets to use other campaigns with remaining budgets.
4. Amazon's upcoming feature: Customer Journey analysis
Amazon Customer Journey Analytics is a new feature designed to help sellers gain insight into buyer behavior data at all stages of the shopping process.
In addition to the above new regulations, the title also has relevant new regulations, I hope POD clothing sellers focus on it.
Conclusion
Amazon's requirements for product comparison charts are becoming more and more stringent, and we POD clothing sellers who want to continue selling their products on Amazon must comply with the relevant regulations to avoid any possible violations. At the same time, showing the advantages of their own products through legal and compliant means can not only enhance the reputation of the store, but also ensure long-term and stable development, avoiding spending a lot of time, energy and money to make a product to the home page or become a BS product, only to be punished or even unable to access because of violations, so that all the previous investment and efforts are wasted. On any platform, only on the basis of fair competition, sellers can develop healthily in the fierce market competition and finally gain a foothold, so compliance is what we must do.
FAQ
1. What is Amazon “ Sales Policy and Seller Code of Conduct ” ?
- This is a new performance standard, requiring sellers to follow a stricter code of conduct in the operation process, prohibiting any form of malicious attacks, insults or destruction, as far as the product comparison chart is concerned, Amazon is mainly based on false publicity, copyright disputes and other reasons to judge, that is, first of all, is the comparison effect of your advertised products real and effective? There is no misleading consumer behavior? Second, is the comparison photo you're using infringing someone else's copyright? These two points are indeed the problems that many novice POD clothing sellers ignore, and need to be treated with caution.
2. What are the new requirements for product comparison charts?
- The new requirements require sellers to display products more clearly and in line with the actual situation, so as to improve consumers' shopping experience and information transparency. The effect of the comparison chart is often the comparison of different effects of iterative versions, and it can also be the functional comparison of similar products. For our POD clothing sellers, different styles or design upgrades are required. Or the printing advantages and disadvantages of the pattern, it is really necessary to use the comparison chart to show, and a good comparison chart can clearly let consumers see the advantages of our products, and can effectively improve the conversion rate, so we obviously can not give up the production of the comparison chart, but in order to avoid violations, when making the comparison chart, we must pay attention to the above two points, whether there is exaggeration, Acts that deceive or mislead consumers? Are there copyright concerns? These two problems must be solved and avoided.
3. Why can't we directly use the pictures of our competitors for comparison?
- The direct use of competitors' pictures may violate the copyright of the other party's pictures, and many sellers will often exaggerate the effect of their products in order to suppress competitors, so that the comparison becomes very obvious and strong, in order to improve the conversion effect, so as to mislead consumers and infringe copyright, it is bound to violate the relevant regulations of Amazon. At present, the performance standards released by the main Amazon are mainly for these two points, and POD clothing sellers must pay attention to avoid them.
4. How to avoid violation of product comparison chart?
- Demonstrate the advantages of our products through legal and compliant means, provide true and accurate product information, and avoid belittling competitors by means of infringement. Of course, we can not belittling competitors in any way, on the matter, do not “ Take names by name ” At the same time, the compared pictures should also clearly have no product information, or be too similar to competitors, but should be compared with some conventional, non-infringing pictures to avoid the infringement and false publicity risk in the comparison chart.
5. What if I have already uploaded the offending comparison chart?
- Modifications or replacements should be made as soon as possible to avoid leaving unnecessary trouble. At the same time, make sure that all images uploaded in the future comply with the latest policy of the platform, for the modification of the image, especially on the Amazon platform, we should actually be more cautious, because the modification of the image, like the modification of the title, will cause the Amazon platform algorithm mechanism to restart “ Review ” If your product is changed too much, it will inevitably lead to a series of other problems, so be sure to pay attention to ways and methods, and try not to cause unnecessary impact on your own products.
