Introduction
In the increasingly competitive Amazon platform, how to quickly test products and quickly order is the concern of every cross-border e-commerce seller. Many of our POD clothing sellers who have entered the Amazon platform are no exception, especially some novice POD clothing sellers, are very interested in knowing how to test and make orders on the Amazon platform, so as to create explosive products. Next, this article will provide you with a complete set of strategies to help you from testing to building explosive models to achieve rapid sales growth. Whether you're a novice POD clothing seller or a seasoned Amazon veteran, EZEJ Technologies hopes these methods will help you.
Understand the market: Start from the test
Before the official launch of the product, it is essential to carry out effective testing. This will not only help you understand the market demand for your product, but also avoid unnecessary losses. Here are a few key steps:
1. Determine the number of test items:
- According to the strength of the decision: Each company or individual situation is different, according to their own strength to determine the amount of measurement. For example, for the general value of the product, the strength of the strong can be sent 1000 sets at a time, the factory stays 2000 sets; Small sellers can first send 200 sets, if the value of the goods is higher, you can appropriately reduce the number of their shipments according to the market sales.
- Gradual delivery: Continuous delivery can avoid high storage fees and stop losses in time if the test is unsuccessful.
The reason why we need to determine the number of test models in advance is mainly because in the current living environment of Amazon, the FBM self-delivery model is about to fail to survive, and FBA is required to make orders. Therefore, when making products on Amazon, we must screen products before testing them. Therefore, category research, market investigation, product selection, product development, product selection, product selection and product development are essential. These are all important tasks in the early stage. Of course, for POD clothing sellers, it is also a better solution to test the model outside the station or other platforms first. If there is no channel and resources outside the station or other platforms, it is also ok to test the model of FBM self-delivery in the early stage, and then switch to FBA mode when the order is released. Only in this way, the boutique model is not very suitable, or you need the fine shop model, so that the number of links becomes more.
2. Market feedback:
- Look at the market through evaluation: Use their own resources or service provider resources, free products for a week. If few people want it, it means that the customer base is small, even if it is difficult to do more than 30 orders.
- Analysis ranking: View the ranking of 30+ single quantities per day, if it is a small class at present several, indicating that the market is too small, it is not recommended to continue selling.
After any product starts testing, it is necessary to pay attention to its sales in a timely manner, especially for our POD clothing sellers, the life cycle of clothing is short, and the refund rate is high, but likewise, once the explosion will be caught off guard, so timely attention to changes in data can be more flexible in adjusting inventory and operational strategies to maximize the benefits.
Optimize Listing
The optimization work after the product is put on the shelf is crucial, which is directly related to the conversion rate and ranking of the product. Here are some key steps:
1. Optimize product title:
The title should cover at least three core keywords, in line with the standard format: brand + core words 1+ core words 2+ core words 3+ product attributes + applicable scenarios, it is worth noting that Amazon has issued a new title rules, POD clothing sellers should pay attention to the follow-up, see the actual situation, and then decide how to optimize the title.
2. Optimize product picture:
- Display details: Pictures should show the main body of the product, size, functional structure, applicable scene, applicable method, packaging and other information.
3. Optimize five points description:
- Highlight the selling points: Five points to describe the core selling points of the product, including size, weight parameters, functional structure, market scenarios, applicable methods, all items in the package, after-sales service. In particular, 10-15 core keywords should be buried in the five elements.
4. Make A+ page:
- Graphic details page: A+ page is a supplementary description of the five lines, which plays a non-negligible role in the conversion rate. Be sure to attach great importance to presenting the details and selling points of the product as perfectly as possible.
- Apply for a brand: If you don't have a brand, apply quickly or buy a brand. In the era of fine operation, opportunism does not work.
5. Add main image video:
- Increase conversion rate: Main chart Video plays a crucial role in product conversion rate. A good A+ video has its own halo, which can significantly improve the click rate and conversion rate.
The optimization of
Listing is one of the core of the product and the key to the traffic conversion rate. Only by optimizing this series of content well can the conversion rate reach the level of similar products or the level above it. If this part is not done well, no matter how much promotion cost or operation strategy is invested, it will be difficult to please, and it will get half the result with twice the effort.
Low price + large coupon + advertisement
Through the low price strategy and large coupons, combined with advertising promotion, you can quickly improve the keyword ranking and single volume. The specific steps are as follows:
1. Pricing strategy:
- 1-2 dollars lower than the market average price: Pricing slightly lower than the market average price to attract consumers, new products must have a price advantage, especially in the US market, consumers often prefer more cost-effective products.
2. Large coupon:
- Set a coupon according to the price: If the price is within $10, open a $3 coupon; 30% coupon for $10-15; More than $15 directly open a $5 coupon, of course, the specific depends on the category of their own products and the situation of competitive products in the market, can not be generalized.
3. Advertising promotion:
- Loss in the first two months: For the vast majority of sellers, boutique products during the push, the first two months will certainly lose money, but this period of time is a key period for rapid keyword ranking and category ranking. According to a senior Amazon seller, now on Amazon, only a single volume rushed to 50-100 orders in order to make money.
For cross-border e-commerce, price is always the key factor that consumers are most concerned about, especially in the current global consumption in the downgrade of the market environment, low price is the key factor to rapidly increase sales, and therefore, the price volume flies, the early loss is frequent, the operational risk is aggravated and so on, interspersed in our cross-border e-commerce POD clothing sellers in the daily, but there is no way, Want to let the product take off, still need a low price strategy, so it is recommended that we POD clothing sellers open source and throttle, through reasonable and refined cost control, reduce the costs during the promotion period, at the same time, control the quality of products and services, do a good job of differentiated operation strategy, reduce the refund rate, with the smallest loss, for the largest profit, but this is not an overnight thing, Each person's situation is not the same, need to tailor, careful thinking, it is possible to do.
Outside the station + seven days seconds kill push product ultimate big move
For sellers of medium and above strength, you can quickly improve the ranking and single volume by promoting outside the station and killing seven days. The specific steps are as follows:
1. External promotion:
- Social media promotion: Seven days to kill the day before through social media promotion or discount code placed outside the station, so that products quickly burst orders.
- Discount intensity: off-site discount put 50-70% off, the inventory is mostly kept enough to explode the order by locking the warehouse to prevent the inventory from being emptied.
2. Seven days to kill:
- Reasonable use of advertising: focus on core keywords, seven seconds to kill 100 a day is not a problem. Don't move your AD budget for three days after the kill. Forcing down your AD budget will cause your orders to drop too quickly.
- Stable ranking: After the second kill to open large coupons, stable ranking and single quantity.
Short-term sales increase, whether it is outside the station promotion, or the station promotion, the most critical point is continuity, that is, whether the subsequent sales are stable, otherwise, the weight of the link will be greatly reduced, and the sales brought by the early low price promotion, the value can not be reflected, if it is a loss promotion (in this situation, most sellers are loss promotion), Then these losses have not reached the maximum benefit, so we must use various methods to stabilize sales and keyword rankings.
Seize the Amazon green label development opportunity
Amazon Green Label (Climate Pledge Friendly (CPF)) presents a huge opportunity for sellers. The following are the main benefits of the green label:
1. Increase exposure:
- More display opportunities: Green label products are not limited to the search results page, but also include a special area set up by Amazon for climate-friendly products to improve product visibility.
2. Precise traffic introduction:
- High quality traffic: Green products can enjoy accurate traffic support ranging from 10% to 30% from the platform, improve the quality of traffic and increase the possibility of conversion.
3. Click rate and sales growth:
- Significant growth: click-through rates for Green label products increased by 32 times and annual sales increased by approximately 12 percent, facilitating purchase decisions.
4. Improve conversion rate:
- Boost confidence: Green marks help boost consumer confidence, making them more likely to convert into actual buyers when they browse.
5. Brand value enhancement:
- Social responsibility: Participation in the Climate Friendly Commitment Certification program reflects the brand's social responsibility, builds a positive brand image, and attracts a consumer group that values sustainability.
6. Get a recommendation:
- More recommendation opportunities: Amazon may give green label products more recommendation opportunities to expand the reach of the product.
7. Special display:
- Special marketing channels: Green label products have the opportunity to be displayed in a dedicated climate-friendly product area, focusing on the target group of customers who are interested in such products.
8. Raise the price of products:
- Reasonable premium: As consumers become more concerned about environmental protection issues, the number of people willing to pay a premium for environmentally friendly products is also increasing. Goods with a green label can justify a higher pricing strategy by emphasizing their environmental attributes.
Under the propaganda of Western media, environmental protection has always been the content of great concern to American and Western consumers. The same content also includes hot issues such as politics and women's rights. For these “ Political correctness ” Many people in our country may not understand (especially recently, the polar bear incident has reflected the sober attitude of domestic consumers, but under the information cocoon or continuous propaganda of the United States and the West, they have no such “ Enlightenment ”) But definitely don't ignore it, because it will really bring us benefits.
Conclusion
Through the above strategy, we POD clothing sellers can test products more effectively and quickly issue orders, from testing to optimizing Listing, to low price + large coupons + advertising, as well as off-site promotion and seven-day second kill. Every step is to improve product ranking and order volume, and at the same time, seize the development opportunity of Amazon green label. Not only can improve the exposure rate and conversion rate of the product, but also enhance the brand value and achieve long-term development, but it should be noted that, whether it is the test and the rapid order after, or the green label behind, in essence, it is necessary to invest resources and funds to do, or do better, and control the input cost, whether it is resources or funds, including our time cost. Are the most important content of the current cross-border e-commerce, none of them, only cost control properly, win can win, lose less loss, to ensure our overall profit, do not be a gambler, do not do unnecessary risks, must have certainty factors, and then targeted, rather than feeling, I think, this is when we do cross-border e-commerce or any investment, Something to keep in mind. Finally, I hope this article has been helpful to you.
FAQ
1.Q: How many products should be sent when testing?
- A: According to their own strength to decide, in general, for the general value of goods, the seller's strength can be sent 1000 sets at a time, small sellers can be sent 200 sets, how specific, according to your product category and the value of goods and operation mode to set the number, here the quantity reference generally refers to the value of goods in general, Sellers focus on the boutique model, and in fact, the shop and fine goods model has gradually been eliminated by the Amazon platform, even the fine shop model, is now beginning to turn to quality, or fine, in such a development trend, focus on products, optimize products, fine products, has become the current mainstream play.
2.Q: How to optimize product titles?
- A: Product titles should cover at least three core keywords, in accordance with the standard format: Brand + core words 1+ core words 2+ core words 3+ product attributes + application scenarios, it is worth noting that the recent Amazon new rules have certain requirements for the title, do not allow repeated keywords, but in fact, this does not allow repeated behavior is not reasonable, because the core words often include the same root words, so, It is suggested that POD clothing sellers do not hurry to modify, you can wait and see again to avoid the understanding of the new regulations is not in place, so that the title is recalculated weight, bringing unnecessary losses.
3.Q: What is the importance of A+ page?
- A: The A+ page is a supplement to the five lines, which plays a non-negligible role in the conversion rate. Be sure to attach great importance to showing the details and selling points of the product as perfectly as possible, if the main picture and advertising creativity are the key elements to attract target customers to click in, then A+ page is the key element to improve the conversion rate, the ultimate purpose of our link is to convert, that is, to sell the goods out, and after verification, High-quality A+ pages are very good at improving conversion rates, so A+ pages are very important.
4.Q: How do low prices and big coupons work together?
- A: Pricing slightly lower than the average market price, set large coupons according to pricing, combined with advertising promotion, quickly improve keyword ranking and single volume, under normal circumstances, the combination of low price strategy and large coupons is often carried out in the process of new product volume and measurement, because on the Amazon platform, new products have support, The same sales will get more than “ Old products ” More weight and traffic, so many sellers in the early stage is willing to lose money, but also in the new period, the product sales and weight to increase, but it should be noted that with the platform's more and more strict control of the price, the specific performance can be reflected in the preferential price to participate in the activity, has changed from the previous price discount, to the lowest price discount, in this case, POD clothing sellers who are interested in doing events should use caution for low price strategies and large coupons.
5.Q: What is the effect of seven days?
- A: Seven days can make the core keyword ranking run to the home page when the second kill, improve the ranking and single amount. After the end of the second kill to open large coupons, stable ranking and single volume, I believe that Amazon has a little experience in the operation of POD clothing sellers know that after a substantial increase in sales, if the sales decline significantly, just up the ranking and traffic, it will rapidly decline, so, just experienced during the activity, ranking and single volume rise stage, be sure to give an appropriate price, And ensure the normal opening of the advertising plan, to ensure the flow of traffic (strength can even increase investment), so that sales will not decline rapidly, can be relatively stable in the forefront, and so on stable for a period of time (usually a week, depending on different categories and product sales), and then slowly adjust the price upward, through the change of coupons, Pull the price up bit by bit and eventually recover to the target price.
