Introduction
In the increasingly fierce competition in Amazon, how to make their goods stand out is the challenge that each POD clothing seller is facing, and in order to deal with these challenges, many Amazon sellers have come up with a variety of programs, most of which are developed under the Amazon rules, but equally, there are some programs that do not meet the Amazon rules. Or it does not meet the purpose of Amazon's rules. For example, in pursuit of better sales performance, some sellers may consider Listing “ Refurbishment ” In an attempt to attract more buyers by changing ASIN. But is it feasible? What are its potential risks and effects? This article will explore these issues in depth and provide strategies for dealing with Amazon warning emails.
Inside the nature of the Amazon Listing renovation
The renovation of Listing on the Amazon platform usually means that the seller tries to replace the original product information with a new ASIN in order to improve the product display effect. However, such operations are often accompanied by a series of complex problems. First, we need to be clear that this behavior is considered a violation under Amazon's rules. So why are there still sellers willing to try? Next, EZEJ Technology will explain in detail for you, what is Listing renovation? What's the benefit? Why would a seller renovate a Listing? And other related issues.
What is Listing Renovation?
Definition and background
- Concept analysis: In simple terms, Listing renovation means that the seller replaces the old ASIN product link by creating a new ASIN that does not match, often for the purpose of updating product information or improving reviews.
- Common reasons: include but are not limited to improving ratings, correcting inaccurate product descriptions, etc.
Function and influence
- Short-term benefits: can quickly increase the visibility and appeal of the product.
- Long-term risk: , if discovered, may result in restricted or even permanent suspension of the account.
Current attitude of Amazon
- Official position: Amazon expressly prohibits any form of Listing renovation.
- Scrutiny: In recent years, Amazon has become increasingly strict in monitoring such behavior, frequently sending warning emails to violators.
An important point to note here is that the focus of Listing renovation is that the seller creates a new mismatched ASIN to replace an old ASIN, where “ Mismatch ” In fact, it is quite interesting that many seller friends dare to renovate, because in his opinion, his new ASIN matches the old ASIN, but he ignores that for Amazon, your so-called “ Match with Does it conform to the judgment of the other party? For Amazon officials, who have the final interpretation of the platform terms, it has its own ideas.
Refurbishment purposes and common operations
Purpose of renovation
Some Amazon sellers “ Refurbishment ” The purpose is to use a series of operational means to put a link that is not in the new product period “ Refurbishment ” Into a new link, so that the product can regain the support of the platform's new product period, and get exposure again. But this is obviously not all the purpose, EZEJ technology found after understanding, in summary, the vast majority of sellers refurbished Listing mainly based on the following reasons:
- Eliminates previous negative comments on asin;
- sell infringing or restricted products and continue to sell them after renovation;
- Old links can not be sold, refurbished links for new traffic support;
- Link changed dog, the front desk can not display, hope to solve this problem by renovating.
Common operations for renovations
There are two main types of renovation methods at present, one is to open case renovation, and the other is to change ASIN attributes.
In general, the normal renovation process:
- Save the asin sku fnsku(A) that is ready to refurbish the link (other sites have synchronized asinA, the link is deleted)
- Delete ASIN (A)
- New Asin (B) Obtain a new asin sku (B)
- Follow sell AsinB, process sku fill A sku.
- After success, you will get (B) asin+(A)sku, and then complete the picture title description (fba stock is not available at this time)
- Then open a case to ask for mapping for you, for example, please help us map inventory to Asin (B)
Remap sku: (A) to asin: (B)
After A series of operations, ASIN A Listing renovation is complete.
Listing renovation considerations
1. Identify goals and needs
- Identify the specific issues that you want to address through the renovation.
2. Know the rules
- Carefully read and understand all of Amazon's regulations regarding Listing management.
3. Avoid direct mapping
- Do not use existing ASIN directly to create new links, which can easily attract the attention of the platform.
4. Optimize content legally and in compliance
- Improve product performance through legal means such as optimizing keywords, image quality, etc.
5. Responding to warning emails
- Take immediate action upon receipt of a warning and develop a detailed action plan to submit to Amazon.
How to handle Amazon warning email
Initial violation handling
- Positive response: respond to Amazon's warning email in a timely manner and show a corrected attitude.
- Make a plan: Details how the error will be corrected and future prevention measures.
Handle multiple violations
- Prepare materials: Collect brand qualification certificate, purchase voucher and other related documents.
- Write a complaint letter: clearly state the violation and the reasons behind it, and propose improvement plans.
Conclusion
While renovations may seem like a short-term benefit, in the long run, complying with Amazon's rules is the smartest choice. Especially in the current stock competition market, in the face of increasingly strict regulatory environment, we POD clothing sellers should be more careful with every operation to ensure the healthy and sustainable development of their business. Of course, from the above situation, it can also be seen that the current Listing renovation is a good way to clean up inventory. Especially in the case of poor product sales due to bad reviews, but in the process of operation, we must try our best to match the previous ASIN, and be clear about our purpose. When receiving warning emails, we should actively respond to them, so as to gain understanding and tolerance from Amazon platform. Of course, this possibility is very low.
FAQ
1.Q: What if my Listing receives a warning email?
A: should immediately respond to Amazon's request, provide necessary explanations and supporting documents, and promise not to repeat similar behavior, positive response and stop violations are the attitude we should show, for Amazon, less of us a seller will not affect its many interests, on the contrary, strict rules and platform management. Will make consumers feel better about Amazon and, at the same time, “ Be forced ” Sellers provide better services and better prices, and as we see, as long as there are still enough consumers shopping on Amazon, it will inevitably attract a steady stream of cross-border e-commerce sellers to enter the platform, so the situation is stronger than people, is found out the problem, obedient“ Admit a mistake ” And to promise not to do it again is the most basic attitude.
2.Q: What kind of Listing updates does Amazon allow?
A: Amazon encourages sellers to carry out reasonable optimization through formal channels (such as editing the product details page), but prohibits the creation of new ASIN to replace the original link. However, our cross-border e-commerce sellers often renovate the Listing with some purpose, for example, the old link score is too low, and they want to pull the score. Or they want to use the weight and keywords of old links to drive new products or new variants to obtain basic sales or profits, and such a move is beneficial to us, but not necessarily beneficial to Amazon, when the plot is slight, it may not be aware of, or after being aware of “ Open one eye, close the other ” However, once the circumstances are serious, or such an incident appears on a scale that affects the interests of Amazon platform or consumers (complained), it may be heavily fined.
3.Q: What are the risks of renovating Listing?
A: The most serious cases can result in the account being suspended or permanently closed, in addition to affecting the overall health of the account, because in essence, refurbishing listings is a “ Cheat ” Amazon platform hopes that all your product links are the most authentic and most in line with consumer needs, and this series of creating behaviors will also pay enough advertising costs in this process, and do not want you to pay only “ The cost of an advertisement ” However, two links can be obtained “ Mature ” The interests of the stage, which will make it feel that you give the advertising cost less than half, of course, to judge the violation of the behavior, is necessarily to stand in the position of consumers up. Trial ” And the act of refurbishing a Listing does, in essence, “ Cheat ” Consumer suspicion.
4.Q: How can I avoid penalties for Listing renovations?
A: If we can, we POD clothing sellers should act strictly in accordance with Amazon's regulations and avoid anything that could be construed as a violation.
5.Q: Is there a safe way to improve my Listing performance?
A: Normally, the current most conventional program is to optimize the title, description, pictures and other elements, and use the promotion tools provided by Amazon to improve the exposure of the product, but in essence, it is necessary to find the needs of consumers, provide products that can meet their needs, or let them feel the surprise of the product, otherwise, No matter how well your title, description, or picture is done, it is useless without corresponding consumer demand.
