Young consumers' exploration and curiosity about the world, so that outdoor sports clothing has gradually become a popular choice in the POD clothing customization category, their young vitality, curiosity about all outdoor activities, will promote the growing outdoor sports clothing market, and these young groups are also the main consumer of POD personalized customization market. The two have a great overlap, is a very suitable for POD clothing sellers to cut into the target group of the track, then, from which direction should we cut into the outdoor sports clothing POD custom market?
EZEJ technology next for you to recommend a few outdoor sports clothing design theme, I hope to help you.
Hiking
Hiking is the most popular outdoor activity for Americans, with more than 61 million people taking part in at least one hike in 2023. There are many hiking trails open to people from all over the world, which attract hikers to explore all year round. People go hiking is not only a recreational activity, it is also a way to connect with nature, escape the hustle and bustle of daily life, and physically and mentally challenge themselves, is one of the largest target groups of outdoor sports clothing, the clothing they need, is the most popular category, we can do more detailed research on this topic, in order to cut into this market.
Camping
Camping provides a cost-effective way to explore nature and relax, especially for families. The surge in demand for camping gear since 2021 is worth watching. The industry has never slowed down. — Well-maintained campgrounds and updated camping gear to meet new needs. The global camping market is expected to reach $48.33 billion in revenue by 2024.
Camping clothing customization, can start from the slogan, family, group and other elements, to provide appropriate, or in line with the theme of clothing, may be a good opportunity to get the market.
Running and jogging
Running and jogging are the first choice of many people as a daily exercise routine. Due to the benefits of improving cardiovascular health and strengthening muscles and bones, many older adults are devoted runners. It can be played almost anywhere and is easy to pick up, making it one of the most popular and popular sports worldwide. Large participation ensures a stable consumer base.
Sports clothing this category, the main choice is comfortable and breathable fabrics, to their own products to design similar clothing, and then play suitable “ Running ” The label, adding personalized customization elements, can refine the target consumer to a certain group of running enthusiasts, the real small and beautiful, small and fine, is a good direction to cut.
Skiing
Skiing is another widely distributed outdoor activity. Originally played in areas with cold winters, artificial ice and snow now allow people to play with more flexibility. Skiing is popular in regions such as North America and Europe, thanks to desirable geographical features, as well as developed infrastructure and world-class resorts and facilities. In addition, most skiers enjoy higher disposable income and are more willing to spend money on the sport. The global winter sports equipment market is expected to generate $14.7 billion in revenue by 2024.
Like running, skiing as a sport is also a “ Small and beautiful ” The market cut in the direction, just from the fabric and style, to make certain changes, from comfortable and breathable, suitable for running, into wind insulation, into a sport suitable for skiing.
Surfing
The popularity of surfing has grown significantly in recent years, especially in the United States. According to the Sport and Fitness Industry Association (SFIA), the number of surfers has increased by more than 35% in less than a decade. After making its debut at the 2020 Summer Olympics, the International Olympic Committee approved its bid to host the 2024 Paris and 2028 Los Angeles Summer Games. Permanent participation in the Olympics guarantees greater exposure and thus increased participation. Surfing is definitely a cool thing, and therefore, it is very popular with young groups, and this category can be linked with swimsuits, it is recommended that it is best to one-piece swimsuits, which will be more suitable.
Fishing
Fishing is an enjoyable and calming outdoor activity that allows people to relax and spend time in nature. The social component of fishing also often makes it a motivator for amateur anglers. While some people prefer to fish alone to enjoy the peaceful environment, most participants choose to go with a group on the boat. The main players are between 25 and 44 years old, have stable spending power and are willing to pay for better gear.
Fishing, as a sport, is no longer “ Younger ” Rather, it is biased “ Mature ” But this group also means that their buying power is stronger, starting from this piece, may be a better choice?
Gardening
Today, gardening has become a popular hobby for many people from young to old all over the world. People are obsessed with creating green landscapes in their homes and building unique gardens. Higher engagement is helping the booming demand for garden supplies, and there are no signs of slowing down, with sales expected to grow to nearly $130 billion by 2024.
The layout of the home has always been engraved in the bones of many people “ Romance ” They are happy to customize a meaningful, or commemorative value of clothes, to show everyone that he has those good memories of the picture.
EZEJ technology reminder, in fact, these outdoor sports ICONS can also be used as POD custom elements, after all, outdoor sports are only temporary, ordinary and ordinary life is the norm, the young people like outdoor sports as a design element, is also a cool idea, worth trying.
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From this article, we can see that outdoor sports is a very large market, and how to cut from the clothing customization this piece, I believe you also have a basic concept, EZEJ technology hope you try more, EZEJ technology pod clothing a custom platform to provide 0 inventory test new, will be your biggest confidence.
