Introduction: The Magic of fashion trends
When winter comes, the temperature in North America plummets, heating products become the focus of consumers, looking back at the sales of products in the whole winter, EZEJ Technology found that in this season, an ordinary rabbit blanket was priced at 79 dollars, and the sales of 2500 pieces were achieved in just a few days after the first shelf, and then all the way up. Become the explosive in the season, then, this price “ Expensive ” How can the blanket do this? What is the marketing secret behind this? Is there anything we POD clothing sellers can learn from? After a comparative study, EZEJ Technology has found that the answer may lie in the presence of highly attractive models.
Visual feast: High appearance level models inject new vitality into the brand
@Comfrt This small American store has successfully transformed ordinary household items into items with high quality texture and fashion through carefully selected models with high appearance level. Models are draped in different colored blankets in a warm home background “ Sense of relaxation ” This unique display not only attracts the attention of consumers, but also enhances the overall value of the product.
But in fact, we can find that similar styles of blankets on the TikTok Shop in the United States already have multiple sellers, in the full hosting sellers, the product is only a quarter of the price of Comfrt stores, that is, about $20. So why is this product on sale at such a high price that many consumers are still willing to pay?
Comparing the page details and main picture of similar blanket products, it is not difficult to find that compared with other home textile sellers specializing in selling blankets, @Comfrt puts the focus of the main picture and details page on the model. — By having a number of male and female models with high appearance level in a warm home background, wearing different colors of blankets to the camera performance “ Sense of relaxation ” It adds fashion and premium texture to this ordinary blanket, thereby increasing the premium ability of the overall brand and making these TikTok consumers willing to pay for a high level of appearance.
@Comfrt's success has brought us what lessons for POD clothing sellers?
In fact, @Comfrt is not only doing this on the rabbit blanket, but also on the hoodie of the TOP1 store, which mainly sells the brand with the same name “ Comfrt“ Solid color hoodies and suits, and every product without exception has maintained a high level of photo shooting, and since its arrival in TikTok Shop in September 2023, the total sales have exceeded 370,000, with an estimated GMV of more than $16 million. The increase was particularly rapid in the last 30 days, which accounted for more than one-fifth of total sales.
It can be seen that high appearance level and high-quality pictures have a great promotion and transformation effect on young people. Then, in addition to the considerable transformation brought by high appearance level, what else can we learn from? What are the caveats to such a strategy?
According to the successful experience of @Comfrt, we can learn the following related strategies and content:
1. Selection and positioning of models
- Accurate matching: Choose influencers who fit the brand image and have a wide fan base as models.
- Unified style: ensures that the image of the model matches the tone of the brand and delivers a consistent brand message.
2. High-quality pictures and videos
- Professional shooting: uses high quality photography equipment and technology to ensure that every picture is up to commercial grade standards.
- Creative editing: Use post-processing techniques to enhance visual effects and make the product more appealing.
3. Multi-channel promotion
- Social media linkage: multi-channel promotion on TikTok, Instagram and other platforms to expand influence.
- Talent cooperation: Partners with a number of well-known talent, leveraging their fan base to drive sales growth.
4. Personalized design
- Diverse selection: offers a variety of sizes and color options to meet the needs of different consumers.
- Comfortable experience: The use of soft and comfortable fabrics, enhance the wearing experience, and brand concept “ Combat stress and anxiety ” Fit in.
5. Interaction and feedback
- User engagement: encourages users to share their purchasing experience and increase brand exposure.
- Positive response: Timely reply to user comments and feedback, to establish a good customer relationship.
@Comfrt's success also lies in choosing the right promotion channel
After in-depth study, we can find that in addition to the promotion strategy of high appearance level, the success of @Comfrt lies in their capture of target groups. When the target group is mainly young people, they choose the right promotion channel, that is, social media. We can find that different social media actually gather different people. Although they are all interested groups, their preferences and personalities are completely different according to age and experience, for example, TikTok and Instagram, two young people's favorite social platforms, are obviously different from Facebook, compared to the former, the age of the crowd is younger.
Element reminder: The winning way in the era of interest e-commerce
In today's era of interest e-commerce, the younger generation of consumers are more inclined to pursue personalized and unique goods. Social media platforms, TikTok and Instagram in particular, have a significant impact on this group's shopping decisions. Therefore, for our POD clothing cross-border sellers, learn from @Comfrt's successful experience, through high appearance level models and quality content to attract the target audience has become particularly important, of course, choose the right platform and crowd, want to really do their own products, but also targeted refinement, the product and crowd to do more refined.
Conclusion
@Comfrt's success story shows that even the most ordinary products can stand out in a competitive market through the clever use of sound marketing strategies, such as high-quality models and high-quality content creation. For POD clothing sellers who want to reach the young market, seizing the trend of social media and making full use of its influence is the key to achieve rapid growth, and all this is based on our in-depth understanding of the needs of the target audience, and tailor-made for them the most appropriate product and operational strategy. To remember, different groups of people's consumption habits, preferences are not the same, only the right choice, in order to succeed, if the wrong choice, walking on a wrong road, will inevitably lead to us less effort, difficult to break through.
FAQ
1.Q: Why do models with high appearance level significantly increase product sales?
- A: Models with high appearance level can quickly attract consumers' attention and add added value to products through their personal charm, thus increasing the conversion rate. Especially on social media platforms where young people gather, such as TikTok and Instagram, the attractiveness of high appearance level is very strong and can significantly increase the sales of products. As “ The level of appearance is justice ” This sentence generally, of course, in the context of propaganda, not only implies “ Appearance level ” Elements, there should also be elements suitable for young people or target groups, such as the success of @Comfrt, in addition to high appearance level, there are also suitable “ Sense of relaxation ” .
2.Q: How do I find the right model for my brand?
- A: You can find influential influencers through social media platforms, while considering whether they are in line with the brand's image positioning, for display goods, such as clothing products, the level of appearance has always been one of its core competitiveness, but it should be noted that different product styles, suitable for the crowd is not the same. Finding people with a high level of appearance that can match your products as models not only tests our eyesight, but also tests our understanding of our own products and the understanding of the target group, which is an important factor that we can continue to cultivate in a certain field for a long time, and is also the basis for us to open the gap with the rest of our peers. Ability ” .
3.Q: What should I pay attention to when promoting a product on TikTok?
- A: Ensure interesting and creative content, while maintaining good interaction with fans, in order to better spread brand information, high-quality content is one of the most important components of content-oriented social media, TikTok as the head of content-oriented social platform, its core content creation direction is short videos. If you want to get enough traffic and exposure on TikTok, you must deeply cultivate and analyze in the field of short videos, and make attractive high-quality short videos, so that a large number of people can see them, and are willing to leave messages in your comment area, so as to get the opportunity to interact with each other. Therefore, if you want to do a good job in the promotion of products on TikTok, Be sure to focus on the quality of your promotional content and the ability to consistently deliver high-quality content.
4.Q: Besides models, what other factors affect how a product performs on TikTok?
- A: The quality of the picture and the professionalism of the video production, the design of the product itself and the effectiveness of the marketing strategy will affect the final effect, and the most important thing is the product itself and the theme and content of the promotional video. Of course, as a POD clothing seller or other businesses, we can output high-quality content without relying on ourselves. You can look for cooperation with talent, or find a professional content output company, according to our “ Creativity ” Made for us “ Tailor-made ” But the product itself and the attention of the audience, it is no one can replace us to do, so, if you want to succeed, you must have a deep understanding of the needs of the target group, as well as qualified product quality control, perhaps young people will ignore the quality factor because of our creativity, but too poor quality, will let them disappointed, must meet expectations, At the very least, do not let quality control become our weakness and negative feedback.
5.Q: How can small brands use TikTok to promote effectively?
- A: Focusing on creating high-quality content, actively participating in hot topic challenges, and cooperating with other talents or brands can effectively enhance brand awareness. Normally, if we have enough understanding of the target group and our own products, we will inevitably produce some high-quality content, and these content will be released through the release, or activities. Or with the cooperation between the master, after the corresponding promotion, you can attract a part of the crowd to pay attention to our brand, from which the conversion rate and effect, you can also launch whether the content we publish is really “ Quality ” Through these feedback, we will continue to optimize, adjust, understand, and polish more deeply. When the product itself and the promotion content are sufficient, or we cannot go further, at this time, our brand has obviously had a certain influence, and the promotion content has been verified, we will increase the promotion efforts, so that more target groups can see it, thus detonating our brand. Increase the influence, it should be noted that when our content and products in the absence of feedback, do not use their own judgment to promote, the effect is not good, increase investment, such behavior, is unreasonable, but also inefficient, the promotion of products must be based on practice, repeated verification, and then according to the actual situation, constantly improve the coverage, is an effective way to promote.
