Introduction
With the pace of winter approaching, warm and comfortable home clothes and pajamas have become the first choice for many people. In this season, how to pick the right items for your POD cross-border store, not only to meet the needs of customers, but also to keep up with fashion trends? This article will give you a detailed explanation of the POD clothing selection strategy of cross-border e-commerce in winter, and discuss the current popular style design, to help you stand out in the competitive market.
How to choose winter cross-border e-commerce home wear pajamas?
1. Nightwear trends overview
- Color selection: In recent years, soft tones such as light powder, light blue and so on are loved by consumers; At the same time, bold and bright colors can also attract the attention of young groups.
- Graphic elements: Animal prints, geometric shapes, or simple stripes are good choices. In addition, designs with a festive atmosphere (such as a Christmas theme) are also very popular.
- Material preference: Natural fabrics such as cotton, wool blends and silk are favored for their good air permeability and warmth retention.
Warm and comfortable is also the primary choice of home wear and pajamas, such as thermal underwear, fleece robe, thick pajamas and other products, in the winter has gradually formed a trend.
2. Design concept and characteristics of gender-free pajamas
- Design should pay attention to simple and generous line sense, avoid too feminine or masculine decorative details.
- Use neutral colors or classic black, white and gray, easy to be accepted by different genders.
- The shape can be slightly looser to ensure comfort and fashion.
Genderless pajamas often represent a neutral choice, which is more and more recognized by consumers in foreign countries, you can focus on considering this style, at the same time, genderless neutral design, is also the most suitable for couples pajamas version.
3. Why do zip-up pullovers become the new favorite of home wear?
- Convenience is one of its biggest advantages, especially for the busy pace of life and home office.
- By using soft skin-friendly materials, it will not feel uncomfortable even if worn for a long time.
- Can adjust the neckline size according to personal preference, more flexible.
Zipper pullover is mainly a change brought about by the trend of home office, in the home office more and more popular at present, zipper pullover takes into account the two characteristics of work and home, and is very comfortable, and has become the first choice of many people.
4. Bathrobe applicable scene and design key points
- The ideal companion for relaxing moments at home, whether it is after getting up in the morning or after showering in the evening.
- Fabrics that are absorbent and delicate to the touch, such as microfiber terry cloth, should be used.
- The color is recommended to be warm, such as beige white, light gray, etc., can create a relaxed and pleasant atmosphere.
Bathrobe as one of the traditional home wear, usually need high-quality fabrics and design, in order to get the preferences of the corresponding group, this category can be higher in the price, in providing better quality fabrics and design at the same time, but also can obtain higher profits.
5. Is there still a market for cool pajamas in winter?
- For areas with good indoor heating conditions, light and breathable pajamas still have a certain demand.
- In the design, the insulation effect can be improved by increasing the lining and other ways without losing the sense of freshness.
- Considering the aesthetics, you can choose a transparent fabric as the outer layer, and the base item such as a pure cotton vest can be worn inside.
Generally speaking, cool pajamas are often the first choice in the summer, but in some specific areas in the winter, such as heating or the southern Hemisphere, cool pajamas still have a large market share with their cool, thin and more beautiful characteristics.
6. How to design vintage pajamas?
- Choose classic elements from the last century as inspiration, such as polka dots, lace trim, etc.
- Keep the overall style retro at the same time, make innovative attempts in color matching, make it more in line with modern aesthetic.
- Attach importance to process quality, use high-quality fabrics and fine workmanship, reflecting high-end positioning.
Retro style, whether in the home wear or pajamas, has a certain share, in foreign cross-border e-commerce platforms, you can see the existence of retro elements of clothing everywhere, pajamas are naturally no exception, friends can focus on it.
Differences and design considerations between loungewear and pajamas
Difference
- Homewear focuses more on convenience and practicality in daily activities, while pajamas mainly consider sleep quality.
- From the appearance, the two may overlap, but there is a clear difference in functional positioning.
Design thinking
- Combine the actual needs of the target consumer group to determine the product positioning, such as whether special emphasis should be placed on thermal performance.
- Attention to detail, such as pocket Settings, sleeve length adjustment and other functional improvements, can make the product more attractive.
Conclusion
Through the analysis of current market trends and in-depth discussion of different types of products, we can find that under the premise of meeting the basic functional requirements, continuous innovation in design ideas is the key to win the favor of consumers. And this point, for our friends who want to use POD online designer to create explosive products, is a crucial thing, I hope the above content can provide a certain reference value for POD clothing partners engaged in cross-border e-commerce business.
FAQ
1.Q: What are gender-neutral pajamas?
A: Gender-neutral pajamas refer to the design style bias neutral pajamas, suitable for all genders to wear, usually using simple and generous design concept, and special printing, often for gender-neutral pajamas “ Bland ” Add a bright color, at the same time, genderless pajamas are usually used as a style choice for parent-child, couple pajamas, with parent-child (Christmas, etc.), couple elements of the pattern, will be a good choice.
2.Q: What are the advantages of zip-up pullovers as home wear?
A: Its main advantages include easy to put on and off, high comfort and a variety of styles and other characteristics, zip-up pullover home trend, is brought by the home office, and for reasons we all know, over the years, home office has been more and more popular, many people, like this free way to work for their own “ Reduce stress ” .
3.Q: Where is the bathrobe suitable for?
A: Bathrobes are very suitable for relaxing at home, especially after taking a bath. The use of bathrobes as homewear has been around for a long time, and with the concept of healthy living becoming more and more popular, after work, after taking a bath at home, after physiotherapy, they will choose to put on a comfortable bathrobe and go to sleep. So for now, for some people with high quality of life, Bathrobes are still the main choice of home wear or pajamas, based on this, you can use high-quality high-end fabrics, as well as loose and comfortable design version, as the design direction of bathrobes.
4.Q: Is there still a market for cool pajamas in winter?
A: For some places with warm climates or good indoor heating facilities, there is still a certain market demand, such as the heating in northern China and the heating in most parts of Russia, often can reach a temperature of more than 20 degrees, so that cool pajamas are still suitable, in addition, because of the beauty and comfort of cool pajamas, Many women will wear heavy home clothing (coral velvet pajamas), inside a cool and beautiful pajamas, such a style, will also make cool pajamas in winter, still have a certain market, for POD clothing sellers, can also be used as a publicity direction or suit collocation guide.
5.Q: Why are one-piece pajamas popular?
A: One-piece pajamas because of its unique shape design and good thermal performance has been loved by many consumers, in addition to one-piece pajamas, thermal pajamas are often a good choice of winter pajamas, both of which attach importance to warmth, for some no heating, or cold areas, is “ Rigid demand ” .
