Many small partners on the pod model, pod e-commerce concept is not clear, EZEJ technology is here for you to explain in detail, what is the pod model, pod model what advantages, in this personalized consumption rise, “ Low price ” More and more competition “ Tough ” In the new e-commerce era, how should we play the pod model?
First of all, what is the pod pattern?
POD mode, full name Print-on-Demand, meaning “ Print on demand ” As the name suggests, it is a business model customized according to the needs of consumers or sellers.
This model is different from the traditional “ First available ” , “ Resale ” Unlike the traditional supply chain model, POD model allows the seller to handle the production, packaging and distribution of goods by the supplier after the customer places an order, which can effectively reduce the seller's inventory and capital costs.
In short, the pod pattern is a “ Sell first. , “ Post-production ” , and integrated drop shipping, i.e. “ Consignment ” , “ One piece of consignment ” The emerging e-commerce model.
So, what are the specific advantages of the pod pattern?
1, low inventory or 0 inventory: pod mode “ Sell first. , “ Reproduction ” The promise of 48 hours of delivery, a piece of consignment, can reduce inventory, even 0 inventory operation, because of the relationship between a piece of MOQ, you can also directly design to see the quality of the finished product of the style, reduce the cost of trial and error.
2, quick test: pod mode provides online design function, can directly generate effect pictures, we only need to save the above generated effect pictures, and then according to the style content designed by the other party, you can quickly build new style of product details page, direct sales, to achieve 0 cost test new style, there must be a single quantity, direct order, You can directly send a piece to the customer's hands, if you feel that the time is not enough, or do not want to send a piece, want to conduct after-sales marketing, you can also customize small batches, flexible operation.
3, high customer satisfaction: pod model provides on-demand customization model, sellers can according to the needs of consumers, online quickly provide customized products, can achieve customized, exclusive services, will greatly improve customer satisfaction, compared with the traditional e-commerce inventory sales model, more flexible, not “ Be rigid ” .
4, flexibility is very strong: pod model is very flexible, completely according to the needs of sellers, a minimum order, whether it is goods, styles, can be free combination, flexible application of creativity in a variety of products, management can also choose a consignment, only marketing hosting mode, can also measure after the purchase of a small number of independent mode, “ Can be sweet and salt ” The real own, not only the consumer's on-demand customization.
5, reduce operating costs, improve the efficiency of capital flow: pod mode in the cost control of this area, can be optimized to the limit, compared with the traditional inventory mode, greatly reduce operating costs, reduce operating risks, greatly improve the efficiency of capital flow, to achieve small capital play big e-commerce “ Light cost ” Mode.
6. Low return rate : Because customized products are produced in full accordance with the needs of consumers, it will greatly reduce the return rate, and in many countries, customized products are usually regarded as special orders, and the law usually does not give the right to free return, which will greatly reduce the return rate and reduce the loss of profits generated by sellers due to returns.
7, anti-infringement features: pod model itself has a natural anti-infringement characteristics, because the product pattern comes from the consumer personalized customization, the possibility of infringement is reduced to the minimum, to protect the legitimate rights and interests of the seller, of course, if it involves the relevant infringement elements, it is recommended that the seller remind or inform, and avoid such problems, so as not to fall into the risk of infringement.
8, fast delivery, one piece of consignment, full custody business model: Many strong pod model suppliers, such as EZEJ Technology, will generally commit to 48 hours a piece, effectively solve the seller after the order after the various links of the problem, can focus on marketing promotion, greatly reduce the difficulty of entrepreneurship, to achieve “ One person e-commerce ” “ Mom-and-pop store” “ Light entrepreneurship ” Mode.
Knowing so much, you must want to know which markets the pod model can be used in? Next, EZEJ Technology will carefully introduce you to what products are suitable for POD mode?
First of all, the pod mode is most common to customize various types of clothing.
Personalized T-shirt customization, dress full-size printing, men's and women's clothing customization, etc., you can also generate AI pictures and upload your own design products, which is very suitable for creative partners.
Second, pod mode can also customize a variety of other goods, such as home textile products, mobile phone cases, pet supplies, outdoor sports supplies.
As long as there are personalized needs of consumers, you can apply.
So, is it still too late to enter POD mode? EZEJ technology shows that nature is not too late.
At present, POD service is becoming a bright spot in the global market, this print-on-demand model, with its flexibility and innovation, meets the consumer's pursuit of uniqueness, but also in the expression of emotion and personality display, showing its unique charm. In addition to simple graphic T-shirts or exaggerated jewelry, so that consumers can express themselves and show their personality, in special holidays, such as Valentine's Day, Halloween, Christmas and other special moments, consumers can also express their love and care for their relatives and friends through customized products, these products often have higher emotional value and commemorative significance.
According to Deloitte's Consumer Review report, we can see the popularity of personalized products in the US market.
More than half of consumers have a strong interest in personalized products, indicating that the market demand for POD services is real and strong. In addition, one in five consumers are willing to pay a premium for such products, further confirming the potential of personalized products in the market.
Data from Google Trends gives us a macro view of what “ print on demand” Search trends for this keyword over the past five years.
This upward trend not only reflects consumer interest in POD services, but also indicates the future development of the industry. The POD industry is expected to achieve significant growth in market size by 2025, which presents a huge market opportunity for practitioners. In particular, it should be noted that in addition to the global consumers especially favor this model, in the domestic pod model is also rising, more and more consumers participate in it, which makes the POD market size more and more strong, whenever, this unique, customized, personalized goods, will be our ordinary goods to open the gap, The best way to create characteristics is also one of the best entry points for entrepreneurs.
Finally, how do I play pod mode?
For those who are involved in POD mode for the first time, EZEJ Technology recommends starting with the largest and most complete category of the whole network, clothing, the more complete the category, the more the number, which represents the more material that can be created, and the larger the market, which can ensure that when you enter, there are basic customer groups, rather than in the “ Cut one's way through thorns ” Or “ No one is interested ” The era of the founding fathers.
Of course, if you are very confident in your own creativity, or have a deep enough understanding of the current market, the POD model into any other industry, is very suitable, but it needs to spend your own advantages, integration of resources, in order to do better, for small and medium-sized sellers, EZEJ technology suggests starting from the current existing categories, More suitable.
Whether it is a model of own design, no inventory of new tests, or a consumer-centered, on-demand model, you can start from these categories.
EZEJ technology pod clothing a custom service is launched based on this purpose, for small and medium-sized sellers custom service strategy, we hope to be able to years of experience in clothing custom factory, help you partners to embark on a successful business.
Conclusion:
EZEJ Technology wants to tell you that in the face of increasingly severe competition, pod model may become a shortcut for our small and medium-sized sellers to successfully break through.
We all know that the selection of products, testing the new is the biggest problem for small and medium-sized sellers, and the flow of funds is the hidden pain in our hearts, why can big sellers crush our living space? They have a larger volume, more advantageous cost, and even all-round advantages, so how can we improve our competitiveness?
pod mode gives us new options
Small and new, small and beautiful
Maintain unique advantages, unique goods, is what all sellers are pursuing
And the pursuit of this thing, the biggest problem is the flow of funds and the cost of goods, the cost price of a good, small and medium-sized sellers is difficult to reduce, and once the wrong choice, the backlog of goods, will become unable to export, can only be disposed of at a low price inventory goods.
In the limited demand, how to reasonably configure our inventory, flexibility is essential
Make products more in line with consumer needs
Instead of cheaper products of the same kind
Low prices are always big sellers, big factories, they are small profits, but in today's global consumption is downgraded, excess productivity, and then small profits are difficult to sell more, only more in line with consumer demand, so that they have a sense of participation, or bright products, there is a broader living space, and these are prompting us to choose the POD model, And the important reason for deep cultivation in it.
Finally, EZEJ technology wishes all sellers can sell well, and also hopes that all consumers can get the products they want, and the POD model is a win-win channel for sellers and consumers.
