Introduction: Seize the opportunity to create brilliance with Walmart
In the wave of cross-border e-commerce, Walmart e-commerce platform has attracted the attention of many sellers with its unique advantages. As a global retail giant, Walmart not only provides consumers with a one-stop shopping experience, but also provides a broad market space for cross-border e-commerce sellers. So, how should we POD clothing sellers enter the Walmart e-commerce platform? What are the conditions and requirements for entering Walmart in 2025? What are the benefits and support for new sellers? In this article, you will find out how to get into Walmart and take full advantage of its platform and support and benefits for new sellers to help your brand and products reach the international market.
The unique charm of Walmart platform
Before considering joining any e-commerce platform, it is crucial to understand the advantages of that platform. Walmart has become the ideal choice for many sellers because of the following:
- Zero monthly rental: does not have to pay any entry fee and monthly rental fee, reducing the initial cost.
- Flexible commission policy: Set a reasonable commission ratio according to different subcategories to maximize the profit to the seller.
- Efficient logistics support: Combined with offline store pickup and two-day delivery services to ensure rapid response to customer needs.
- Professional seller management: Help sellers to better explore overseas markets and get close to end users through strict and efficient management system.
Investment Categories Overview
Walmart welcomes a wide range of quality products to its online store, covering but not limited to the following major categories:
- Clothing shoes and bags: includes fashion items such as clothing, shoes and luggage accessories.
- Electronic products and toys: Electronic devices, game consoles, children's toys and other scientific and technological entertainment products.
- FMCG and Food: Daily consumables such as cleaning supplies, snacks and beverages.
- Home decoration: Furniture, household appliances, kitchen utensils and other goods that improve the quality of life.
- Groceries: covers a wide range of daily life needs, from stationery to office work to pet care.
Details of entry conditions
To become a member of Walmart, you first need to meet the corresponding eligibility requirements:
1. United States site:
- Have the ability to operate cross-border e-commerce.
2. Canada/Mexico/Chile site:
- Has successfully entered the US site and maintained a good track record;
- Canada station must activate the US station store for more than 90 days; Mexico station by invitation; Chile station will open soon, stay tuned for official announcements.
3. Data preparation list:
- Hong Kong, China seller: Need to prepare a copy of the business registration certificate, a copy of the company registration certificate, the power of attorney, the latest enterprise annual audit report (NAR1/NC1), the copy of the ID card of the director in the latest enterprise annual audit report.
- Supplementary information: with the company's business name of water, electricity, gas and other utilities invoices, e-commerce platform store link background landing video, State Administration of Taxation enterprise background landing video, other market platform link, effective contact legal person phone.
Logistics distribution program
In order to meet the needs of different types of orders, Walmart provides a variety of shipping options for sellers to choose from.
- Walmart e-commerce platform provides sellers with five delivery methods: Free Value shipping (free economic shipping), Standard shipping (standard Shipping), TwoDay Shipping (two days), 0neDay Shipping (one day) and Freight shipping (oversized shipping). Sellers must support at least one delivery method.
Order processing process
- Self-delivery: Through the seller center management system to complete the order packaging and delivery work.
- WFS Warehouse Distribution: Take advantage of warehouse facilities provided by Walmart for inventory management and final distribution while enjoying a lower cost structure.
WFS Fee breakdown:
- Basic charge: Determine the basic delivery charge according to the weight of the goods;
- Surcharge: Clothing and dangerous goods surcharge, retail price less than $10 goods surcharge, large goods surcharge;
- Storage fee: The cost of storing goods at Walmart's warehouse distribution center;
- Other charges: Entrusted inventory charges, return and delivery exception charges, disposal and removal charges.
Seller performance appraisal index
- Cancellation rate less than 2%
- On-time delivery rate of more than 95%
- Effective tracking information coverage exceeds 99%
- Refund rate is controlled within 6%
- Customer service response speed reaches 95%
Payment mechanism Description
Walmart uses a regular settlement model, usually once every two weeks. New merchants may undergo a short waiting period, during which some funds will be temporarily frozen to ensure the security of the transaction.
Platform tools recommended
Walmart also launched a number of auxiliary features to help merchants improve operational efficiency, such as professional seller badge certification, commodity quality assessment system, price automatic adjustment and other practical tools to help merchants achieve business growth.
1.Pro Seller Badge
Pro Seller Badge will be marked next to the store names of eligible Walmart sellers and will be used to highlight the best-performing sellers.
2.Listing Quality & Rewards Dashboard
This panel, located in the Seller Center, helps sellers optimize their sales strategy by understanding what factors influence consumers' purchase decisions.
3.Assortment Growth
This panel recommends best-selling brands and products sorted according to Walmart's internal ranking method to help you expand your product listing on Walmart platform.
4.Repricer Price adjustment tool
The tool can automatically monitor the price of the station/station, whenever the competitor's price has been adjusted, the seller no longer need to manually check or adjust the price.
5.Brand Portal
This tool will not only prevent infringement and sell, but also give brand sellers more support, so that sellers can quickly respond to other sellers' infringement behavior.
6.Success Hub Business Consultant
This tool is a platform based on a complex set of algorithms and analysis of sales patterns, to provide sellers with customized recommendations, it will help sellers timely identify practical business improvement opportunities.
7.Review Syndication
Sellers can add eligible items to Review Syndication (the official review program) to encourage consumers to leave reviews.
Conclusion
With the increasingly obvious development trend of global trade, choosing the right e-commerce platform is crucial for the development of enterprises. For our POD clothing sellers, the expansion of different channels is also crucial to the growth of the business, among them, Walmart with its strong brand influence and perfect service system, undoubtedly for many Chinese sellers to open another door to the international market, for the moment, Walmart compared to the hot Amazon platform, As well as the domestic "sea four dragons", the competition is relatively not so fierce, is a good channel choice. Finally, I hope the above content can be helpful to friends who plan to enter Walmart!
FAQ
1.Q: How much do I have to pay to join Walmart?
A: Walmart does not charge any form of entry fees or monthly rent fees, currently the main charge is 2000 yuan deposit, as well as platform trading commission, generally between 6%-20%, Measures such as logistics discounts and full support help novice sellers greatly reduce the burden from settling audit to follow-up operation .
3.Q: How can I view my sales performance data?
A: In general, after logging into the Seller Center, you can get a detailed performance report through the analysis panel.
4.Q: What should I do if I have a return?
A: All return requests should be processed within the Seller's Center in accordance with established procedures.
5.Q: What other countries can you sell your products to besides the United States?
A: At present, it can be expanded to Canada, Mexico and other places, the future will continue to expand more international markets, it should be noted that if you want to open the Canadian site, you need to enter the United States site for more than 90 days, in addition, the Mexican site needs to be invited to open, the seller can not open themselves, and the Chilean site is about to go online in the near future, the specific opening conditions are unknown.
