introduction
In today's competitive e-commerce market, finding new promotion channels and methods has become an important issue for sellers. Among these many options, Deal website and Redskins private traffic, two undervalued "invisible dividend" channels, are gradually showing their unique advantages. Through these channels, the seller can not only accurately reach the target user, but also achieve a high conversion rate at a low cost, thereby rapidly increasing sales and brand exposure, for our cross-border POD clothing sellers, is a very noteworthy promotion channel, then, how to operate these two channels? What should we pay attention to? Next, this article will give you a specific introduction to the Deal website and red private domain traffic these two sales promotion channels.
Unlock the "hidden dividend" of niche channels: AI empowers Deal websites and influencer traffic
Redefining marketing strategies: Exploring new opportunities in niche channels
In the case of traditional marketing methods gradually losing effectiveness, sellers need to find a new breakthrough. Deal website and Redskins private traffic is just such a breakthrough option. With their own unique advantages, they provide more possibilities for sellers. This article will explore in depth how to use these channels, combined with AI technology, to achieve more accurate and efficient promotion effects.
Thematic content
Deal website: Low cost high conversion outside the site promotion tool
1. Choose the right Deal website
- Product category matching: Select the appropriate Deal website according to the product characteristics.
- Website impact assessment: analysis of website traffic sources, user geographical distribution and other data.
- Posting requirements: Ensure compliance with the website's Posting rules and requirements.
2. Tips to improve the effectiveness of Posting
- Set a high discount: at least 50% discount to attract users.
- Choose the best time to post: such as domestic Tuesday, Wednesday night.
- Multi-channel promotion tie-in: Use Facebook ads or influencer promotions to expand exposure.
Focus on: Because most of the Deal website gathers price sensitive consumers, in this kind of website, in addition to ensuring that their products meet the needs of the other party, the most important thing is attractive enough price, and in fact, any attractive enough price, often means low profits or even losses, so when doing Deal website promotion, We must be clear about the purpose of this promotion. Is it because there is too much inventory, other channels have been unable to sell, or the promotion cost of selling is too large, want to clear the inventory, or because the product is a Red Sea standard, fierce competition, want to do the early sales accumulation? Only if you want to think clearly, can you make corresponding countermeasures, so as to determine how low the price you can give.
Redskins private traffic: Precision marketing with high trust
1. Pick the right Redskins
- Micro influencer: the number of followers is between 10,000 and 100,000.
- Consistent content style: Ensure that Redskins' content style is consistent with the tone of the brand.
- Long-term cooperation: Establish long-term cooperation relationships to enhance the continuity of promotion and brand trust.
2. Operation strategy
- Show product usage scenarios: Show the product via Redskins notes, live streams or short videos.
- Community operation: Guide fans into wechat group or small red book group chat for interaction.
- Monitor promotion effectiveness: Use tools to monitor promotion effectiveness in real time and optimize strategies.
Focus on: For the Redskins private domain this piece, in essence, is to help the Redskins monetize, and different Redskins, for the realization of private domain traffic is not the same, some people rely on advertising, some people rely on live to bring goods, some people rely on the sale of related products, which has led to different Redskins, even if it is a micro influence of the red, the external offer is not the same, generally speaking, The red man with poor cash realization means is better to talk about the price, and the red man with perfect cash realization means will be more experienced, but the price will be higher, and what we should pay attention to is that the cash realization ability is not strong, but the micro-influence red man who is in line with his own product style, with his own experience, let her cooperate with us to realize private domain traffic, so as to obtain higher profits.
The combination of Deal website and Redskins private domain: Create a closed loop of explosive single
1. Advantages of dual-channel linkage
- Reach a broader user base: The Deal website reaches price-sensitive users, and Redskins private traffic reaches high-trust fans.
- Increase conversion rate: The combination of the two increases the overall conversion rate.
2. Precautions for practical operation
- Avoid discount stacking: Make sure discounts on the Deal website and Redskins private domain do not conflict.
- Reasonable arrangement of promotion time: avoid over-exposure to cause user fatigue.
Combining the Deal website with the Redskin private domain is a relatively mature model at present, but it should be noted that the combination of the two models also often means the superposition of two costs, at the same time, to pay such a "big" cost, what is your purpose? If there is only a small amount of inventory backlog, obviously only one of the modes is needed, so in actual operation, be sure to choose according to the current needs, can be done together, can also be done separately, and can even be stacked up to do, as long as the goal is clear and the cost is properly controlled, you can try.
AI empowerment: A new tool to improve promotion effectiveness
1. Personalized recommendation system
- Based on users' browsing history, purchase history and preferences, using collaborative filtering, deep learning and other algorithms to recommend coupons and products that best meet their needs.
2. Price forecasting and optimization
- Use time series models, regression analysis and other methods to predict the future price trend of goods, and recommend the best time for users to buy.
3. Automate customer service
- Use NLP and machine learning technology to build intelligent customer service robots to automatically answer user inquiries, handle after-sales questions such as returns and exchanges, and improve user satisfaction.
4. Data analysis and user behavior prediction
-Use data mining, cluster analysis and other technologies to analyze user behavior data, predict user churn rate, purchase intention, etc., and formulate corresponding marketing strategies.
conclusion
With the development of AI technology, the operation of cross-border e-commerce will also change, from pictures to videos, and then to text content, AI has changed us a lot, and now, AI is infiltrated into the data analysis, so that the operation of our POD clothing sellers has changed again, and actively embrace the new technology, not only to reduce our workload, Improving work efficiency is also a key point in competition with peers, and in this case, the combination of AI technology and Deal website and red private domain traffic will become one of the important ways for sellers to promote. Through AI-driven precise matching, content generation and data analysis, we POD clothing sellers can greatly improve the promotion effect and achieve double growth of sales and brand. Seizing this trend, sellers will be in a better position to compete in the market in the future. Finally, I hope this article will be helpful to your cross-border e-commerce business.
Frequently Asked Questions
1. What is the Deal website?
-Deal website is a platform for releasing discount information, mainly for price-sensitive consumers. In the early days, there were many similar websites in China, but most of these websites were based on Taobao Alliance, that is, Taobao customers created, the purpose is only to earn commission, or the cost of promoting goods, and the screening of traffic and goods is not strict. It is relatively strict, and is willing to do some promotion, coupled with the competition is far less fierce than the domestic, the change of search engines is far less than the domestic, and gradually emerged a number of good Deal websites, for the accumulation of sales of goods or inventory clearance, this is a good channel and way.
2. How to choose the right Deal website?
- Filter according to product category, website influence and Posting requirements, and use tools such as SimilarWeb to analyze website data. In general, choosing the right Deal website is the same as looking for social media influencer cooperation, which needs to be selected according to the audience of the other party. Although most of the audience of Deal website are price-sensitive consumers, the same type of consumers can often be distinguished from different types of consumption preferences and tendencies. Therefore, check whether the popular products of Deal website in the past are related to or fit with their own products, and understand the basic tendencies of the other audience. It was one of the most important factors in our choice of Deal website, the rest is the cost and related constraints.
3. Why choose micro-influencer?
- The number of fans of micro-influencer is moderate, the content style is easier to be consistent with the tone of the brand, and the cost is relatively low. Generally speaking, under the operation mode of pursuing conversion rate or exposure, choosing micro-influencer is the best choice for cost performance. Only when you want to build a brand or promote a special group. It is possible to choose the head of the industry (special groups of attention to the industry is often small, even the head can still be classified into the level of small red people), especially brand promotion, an influential red, is an important factor in brand improvement, but for the vast majority of our POD clothing sellers, sales and exposure are the most important, Therefore, it is recommended to choose micro-influence red people more suitable.
4. How can AI technology help Deal website improve promotion effectiveness?
- Improve user experience and conversion rate by means of personalized recommendation system, price prediction and optimization, automated customer service, data analysis and user behavior prediction, etc. At present, the development of AI technology is becoming more and more perfect, and it is also more and more useful for our cross-border e-commerce sellers, whether it is drawing function or title text content optimization. Or the corresponding reports, data analysis, etc., can use AI technology to summarize for us, but it is not so easy to use AI technology well, and we need to "feed" AI for a long time in order to make the "other" clear or understand what we want, so as to obtain better data output. If we want AI technology to help us improve the promotion effect, in addition to obtaining the data rights of the corresponding Deal website, we should also analyze and interact more, so that we can make the right judgment on the basis of the data, so as to obtain the results of the promotion effect.
5. What tools are available to help monitor the promotion effect of Redskins private traffic?
Social media monitoring platforms such as Brandwatch and marketing automation platforms such as HubSpot can help us monitor and optimize the effectiveness of promotion in real time, and of course, the corresponding data tools provided by Amazon and various related tools developed by third parties can help us monitor the effectiveness of promotion or reflect the corresponding path data. In particular, POD clothing sellers still need to try more, and they will know which one is more useful and more suitable for their thinking and operation habits.
