Introduction
In today's era of global e-commerce, short video platforms such as TikTok have become an important channel for e-commerce and brand promotion. Whether it is a new e-commerce enterprise or a mature traditional brand, TikTok advertising can effectively reach the target audience and rapidly enhance brand awareness. But in the face of such a powerful tool, many novices often feel at a loss and do not know how to put their products or brands the most. Effective ” To promote out. The rules of TikTok advertising are not clear, and many of our novice POD clothing sellers are no exception, don't worry, this article will uncover the mystery of TikTok advertising for you, so that you can easily master the method of creating, managing and optimizing ads.
Why TikTok for advertising?
As the young generation gradually becomes the main force of consumption, they are far more receptive to new things than generations. TikTok is such a dynamic and creative platform, it not only has a huge user base, but also has a high degree of interaction and sharing, which makes any well-designed advertisement is likely to become instantly popular, and quickly find the target group, to achieve traffic and sales. So if you want your product or brand to get noticed quickly and make an impression, TikTok is undoubtedly one of the best choices.
TikTok Ads Types and Guidelines for creating them
Keywords: TikTok advertising type, create management preview
Want to start advertising on TikTok? First you need to understand the main AD formats that TikTok offers, and learn how to create, manage, and preview them efficiently. Let's discuss it in detail.
1. Brand Takeover
- Introduction: This is a 24/7 AD that shows the first thing a user sees when they open the app.
- Advantages: ensures high exposure due to its unique and non-skippable location.
- Application scenario: Suitable for new product release or major event publicity.
2. In-Feed Ads
- Introduction: This type of AD will appear during the user's viewing of the video, similar to a part of the natural content.
- Features: supports a variety of formats including images, videos and even sliding cards.
- Suggestion: Keep content interesting and engaging to improve viewing completion rates.
3. Hashtag Challenges
- Concept: encourages users to participate in specific thematic challenges and upload related works using specified tags.
- Benefits: can stimulate UGC creative enthusiasm, forming a good word-of-mouth effect.
- Key points of execution: Clear rule description, provide example guidance, set up reward mechanism to increase participation.
4. Branded Effects
- Description: Uses AR technology to provide users with a customized filter experience.
- Value: Enhance the interactive fun while deepening the brand image memory point.
- Note: Ensure that the special effects design is consistent with the tone of the brand and matches the preferences of the target group.
5. TopView
- Function description: combines the features of brand takeover and news stream advertising, presenting a full-screen immersive video up to 60 seconds long immediately after the user launches the App.
- Benefit analysis: maximizes visual impact, suitable for telling a complete story or showing complex product features.
In general, what we novice POD clothing sellers most commonly and most want to know is information flow advertising, so we can focus on this type and seriously study it.
How to effectively create and manage TikTok ads?
Keywords: Create management TikTok ads
To help you understand and operate better, here's a step-by-step guide to creating a successful campaign on TikTok:
1. Set goals
- Specify what you hope to achieve with the AD, such as increasing brand awareness, driving sales conversions, or gathering lead information.
2. Choose the right form of advertising
- Choose the most suitable format based on marketing objectives and personal budget. Each type of advertising has its own characteristics and limitations, please consider carefully before making a decision.
3. Design engaging content
- Whether it is a static image or a dynamic video, it should strive to be novel and unique, while ensuring that the message is clear and accurate. Remember to join a strong Call to Action (CTA) to prompt the audience to take the next step.
4. Set the orientation options
- Use TikTok to provide advanced targeting features to accurately target audiences, including age, gender, interests and other dimensions.
5. Track results and adjust strategies
- Periodically review AD performance data, and timely optimize content or change delivery plans based on feedback until the ideal state is reached.
Compared with the flow of other platforms, the content of TikTok ads is very important, other platforms, such as major e-commerce platforms, in the case of not adding video, often can show only the main image, title, sales information and other content, the content shown is actually relatively small, even if the video is added, but if you do not click in. The window presented is also too small to show your product perfectly, but in TikTok, ads are usually delivered in the form of short videos and can “ Disguise ” As a normal user video, the marketing attributes shown in the first time are not high, and it is not easy to cause user disgust, so how to make high-quality short video ads has become one of the core elements of advertising delivery, which needs to be polished.
How do I set up a Tiktok AD group?
Key words: Advertising group specific design plan
At the advertising group level, complete the version, the promotion object, the creative delivery method, the orientation, the budget & Schedule & bid Optimized Settings to help novice POD clothing sellers better understand the way TikTok advertising promotion.
1. Ad-supported automatic version, or edit version
automatic version: system will automatically in “ TikTok, information application series (TopBuzz/BuzzVideo/NewsRepublic/BaBe), Vigo, Helo” Select the appropriate target audience and advertising creative version.
edit bit: can be found in “ TikTok, information application series (TopBuzz/BuzzVideo/NewsRepublic/BaBe), Vigo, Helo” Manually select one or more as “ Advertising space ” .
2. Select Tiktok promotion target
Classification: Select categories according to the promotion object, and the correct classification helps the advertising model to accurately understand the content of the promotion and help the model to estimate.
Keywords: Use keywords to describe the promotion object, up to 20 keywords can be added. Accurate keyword description helps the advertising model to identify the promoted products and improve the predictive effect of the model.
3. Tiktok creative launch
programmed creativity: automatically combines creative materials with high quality and puts them into place.
After opening, the system will automatically combine advertising creative materials, and combine the advertising audience and the actual delivery effect, automatic delivery adjustment.
Tiktok Ads targeting Settings
Audience: available “ Custom audience ” Or “ Similar audience ” To define the target group that the advertisement reaches.
Region: Support country or region, country or region, the next level of geographical orientation.
Age: optional “ No limit ” Age or specify one or more age groups, there are currently 6 age groups to choose from, “ 13 to 17; 18 to 24; 25 to 34; 35 and 44; 45 to 54; 55+” .
Language: optional “ No limit ” Language or specify one or more languages, currently available languages, English, Japanese, Korean, Traditional Chinese, Hindi, Malay, Portuguese, Russian, Thai, Vietnamese, Gujarati, Marathi, Kannada, Bengali, Oriya, Tamil, Malayalam, Punjabi, French, German, Italian, Spanish, Turkish, Arabic, Indonesian, Assamese, Haryana, Rajasthani, Bihar.
Interest category: Optional, or select all, or select one or more interests. For example, education, mother and child, beauty and skin care, travel, pet life, clothing, shoes, hats and bags, news information, games, food and beverage, outdoor sports. (Among them, news information supports the selection of secondary interest categories, such as animation, movies, etc.)
Network: optional “ No limit ” Or specify one or more network connection conditions, there are currently 4 network conditions to choose from, “ WIFI, 2G, 3G, 4G” .
Operator: After selecting the promotion region, you can select the local operator.
Equipment price: According to the demand, select the price of the equipment used by the target audience, and set the range of 0-50 US dollars /100 US dollars /... /1000 USD + etc
System version: optional “ No limit ” System version or specified system version.
It can be said that the content of the targeted group can be set in great detail, and the positioning of the user group can also be done more accurately, which is very worthy of our POD clothing sellers' research.
4. Tiktok AD budget & Schedule
Budget: Supports setting a total budget, or daily budget, with a minimum budget of 20USD.
Schedule, time period: According to the promotion needs, customize the promotion schedule and the specific launch time.
5. Tiktok AD bid & Advertising Optimization
Optimization objectives and billing points: According to the selected advertising objectives, there are corresponding optimization objectives and billing points.
Intelligent placement: The system directly optimizes the conversion and distinguishes the two-stage bidding.
For the oCPC program, if a two-stage bid is used, CPC bids for the learning period and conversion bids for the maturity period are required.
- Smart placement is recommended
Standard bid: Based on the set average cost of a single optimization event, the system ensures that the average cost is as close as possible to the set bid.
Maximum conversion: Spend as much of the budget as possible at the end of the day or the end of the AD group (or campaign) schedule based on the set cost of a single optimization event (whitelist application) while controlling the average cost.
Standard: Budget spending as evenly as possible over the course of a day or AD group (or campaign) schedule.
Speed up: Spend your budget as quickly as possible.
When running ads in the early days, it is recommended to use intelligent delivery, try to run out more detailed data, and then adjust or add advertising groups according to the detailed data to optimize advertising delivery.
Conclusion
Through the above introduction, I believe you have a more comprehensive and in-depth understanding of TikTok ads. But we POD clothing sellers should always remember that product and positioning and consumer needs are our real core elements, advertising skills are to let us get more show, and not the most critical place for our success, in fact, as the cost of traffic is becoming more and more expensive, major e-commerce platforms, TikTok, TikTok, etc. Or other social media, the cost of advertising is inevitably higher and higher, so in the investment stream, we must study deeply, and constantly experiment, only truly understand the characteristics of their own industry and the needs of target customers, in order to make a good product while formulating the most effective marketing plan. Good luck with TikTok!
FAQ
1. Q: What materials do I need for my first attempt at TikTok advertising?
- Answer: In general, you need to prepare basic information such as company documents, payment methods and advertising materials.
2. Q: How do you evaluate the effectiveness of TikTok ads?
- Answer: can be comprehensively evaluated by checking various indicators provided by TikTok background, such as click rate, conversion rate, etc.
3. Q: What payment methods are supported by TikTok ads?
- Answer: Various online payment methods such as credit/debit cards are currently supported.
4. Q: Can I pause or stop an AD that is running at any time?
- Answer: Of course, just log in to the account to enter the corresponding interface can be easily achieved, but it should be noted that frequent suspension of advertising is often not effective, you need to judge whether to suspend or stop advertising according to the reality.
5. Q: What if I encounter technical problems?
- Answer: You can directly contact the official customer service for help, they will solve the problem for you as soon as possible.
