Introduction
In the world of cross-border e-commerce, sellers often face a difficult choice: should they pursue quick returns from short-term sales conversions or focus on long-term brand building? Many sellers on various platforms oscillate between these two options, but TikTok has shown through data that these two goals are not mutually exclusive. By deeply analyzing the advertising campaigns of 15 brands, TikTok has revealed its unique advertising strategy, which not only achieves explosive sales growth in the short term but also continuously accumulates brand assets over the long term. This article will explore the ROI performance of TikTok ads and provide some practical marketing insights.
The double advantage of TikTok ads Short-term breakout: 11.8x ROI in 6 weeks Instant conversion: Research has shown that TikTok has an average short-term ROI of 11.8 in the six weeks after the AD is launched, far exceeding other mainstream media channels. Lasting impact: 75% of advertisers see better ROI on TikTok than on other platforms and continue to influence consumer decisions 3-4 weeks after the AD ends. Long-term growth: 10 months of continuous watering of brand equity Long-term sales performance: Brands that consistently advertise have achieved significant long-term ROI growth over a 10-month tracking period, proving that TikTok can not only bring instant bursts, but also become an important platform for brand equity. Compound interest effect: Brands with sustained exposure perform better on long-term ROI than those with one-time, short releases. Establishing a content matrix and maintaining long-term interactions with consumers can continuously strengthen brand awareness. How to win both short-term explosion and long-term growth? "Burst + precipitate" : Don't stop at short-term bursts Short sprint: Take advantage of TikTok's powerful instant conversion capabilities to quickly gain sales growth. Long-term content strategy: Develop long-term content plans, continue to output brand narratives in line with the tone of the platform, and build users' minds. Constant Exposure: The long-term compounding effect of TikTok advertising Phased launch: First carry out short-term activities with high outbreak, and then follow up to continue the brand influence. Algorithm Plus: TikTok's algorithm can continuously enhance the reach of brand content and increase long-term ROI. Content strategy: Tell brand stories in the language of young people Entertainment and interactivity: Integrate entertainment and interactivity into advertising creativity to create content that users want to share. Brand memory: It's not just about "selling goods", it's about creating brand stories that users remember. Case in point: How can brands achieve win-win results on TikTok Analysis of successful cases Case 1: A beauty brand has achieved both short-term sales growth and long-term brand loyalty by continuously releasing short videos, combining entertainment and interactivity. Case 2: A fashion brand took advantage of TikTok's challenge to quickly ignite the conversation, while establishing a solid brand image through long-term content operations. For TikTok promotion, each video can be a stable and long-lasting traffic entry. Therefore, accurately making video content the most popular content for target customers and the most easily converted content is the first step in our TikTok operation. Next, being effective and actively engaging with them in the comments section in a timely manner, or introducing more efficient communication channels and leaving content such as purchase links, is the key to closing the loop and making traffic last. Only by mastering the content of these two parts can our videos be promoted more easily than the videos of our peers to catch the eye of the target customers, so that they want to stay, open the comments section or click on the purchase link. Among them, each step needs our guidance and optimization that is more in line with the habits of target customers.
Conclusion
The data from TikTok proves that short-term bursts and long-term growth are not opposing forces; instead, they can be mutually reinforcing. Cross-border e-commerce sellers who can find a balance between immediate consumer demand and long-term brand building can achieve more sustainable growth on TikTok than with traditional advertising models. In this era driven by short videos, the relationship between brands and consumers is being redefined. Are you willing to make just a short-term sprint, or do you want to leave a deeper imprint in the world of young people through continuous content creation? The current data feedback from TikTok has already provided the answer. The next step is for each cross-border seller to absorb and act on this information. We hope this article has been helpful to everyone.
FAQ
What is the short-term ROI of TikTok ads?
- In the 6 weeks following ad placement, the average short-term ROI on TikTok is as high as 11.8, significantly outperforming other major media channels.
Can TikTok ads bring long-term brand value?
- Through continuous ad placements and engagement with the audience, brands can achieve significant long-term ROI growth on TikTok, proving its capability for long-term brand building.
How can I achieve a balance between short-term bursts and long-term growth on TikTok?
- Brands should combine short-term sprints with long-term content strategies, utilizing phased placements and content innovation to achieve both short-term sales growth and long-term brand loyalty.
