Introduction
A recent report jointly released by Coefficient Capital and The New Consumer revealed a surprising fact: TikTok Shop user spending in the US market increased by 158% year on year. This figure not only surpasses Shein and Sephora, but also shows the huge potential of TikTok Shop as a social e-commerce giant. So, for us POD clothing sellers, is TikTok Shop worth our entry? Next, this article will delve into TikTok Shop's unique advantages in the promotion of clothing products, and provide practical operational advice to help POD clothing sellers seize the opportunities brought by this emerging platform.
TikTok Shop's rise in the US market
The reason why TikTok Shop can rise rapidly in a short period of time is due to its unique user experience and efficient marketing strategy. Between November 2023 and November 2024, TikTok Shop averaged $35 per order, with an average of 5.3 orders per customer. In addition, up to three-quarters of shoppers repeat purchases on the platform, indicating that TikTok Shop has successfully built a loyal user base. The hottest category is fashion apparel, with 45 percent of consumers buying related products. So how exactly does TikTok Shop do it?
1. Short video multi-directional display
TikTok Shop displays the features and matching ways of clothing products in an all-round way through short videos. This intuitive display can attract users' attention and stimulate their desire to buy.
2. Instant interaction in comments
TikTok Shop provides users with a platform for instant interaction. In reviews, consumers can share their shopping experiences, ask for product information, and even exchange tips with other users. This interaction enhances the user's sense of engagement and trust.
3. Live delivery commentary and instant interaction
Live delivery has become an important part of TikTok Shop. Through live streaming, merchants can display products in real time, answer consumers' questions, and have instant interaction. This interactive model greatly improves the user's shopping experience.
4. Master with goods
The TikTok Shop also takes full advantage of the influence of talent. By partnering with well-known bloggers, businesses can leverage their fan base to increase brand visibility and sales.
5. Store with goods
In addition to the talent to bring goods, TikTok Shop also supports shops to bring goods independently. Merchants can create their own store pages, display goods, and attract users through various promotions.
Type of TikTok Shop in US
TikTok Shop United States area supports a variety of store types, merchants can choose the right type of store according to their own situation. Here are the detailed differences between ACCU stores, cross-border stores, POP stores and local stores:
ACCU (Account Type Store)
Overview: ACCU Store is a type of store of TikTok Shop, which is applicable to all Sino-US joint venture businesses that meet the requirements of the platform, and Chinese enterprises hold 40% +% of the shares.
Features: applies to global sellers, not limited to a certain country or region, and needs to meet the platform's Shop threshold, including identity proof, tax information, etc. After opening a shop, sellers can directly market and sell through various functions of TikTok Shop.
Suitable for sellers: Suitable for merchants who already have a certain experience in cross-border e-commerce operations, especially those who have a certain brand recognition.
Cross Border Store
Overview: Cross-border stores are the types of stores where sellers sell goods from foreign markets to the U.S. market. Such stores are usually suitable for cross-border sellers from countries in Asia (such as China, Southeast Asia, etc.).
Features: Cross-border store sellers usually need to solve cross-border logistics, tariffs, payment and other issues, for cross-border stores, TikTok Shop provides specific cross-border e-commerce support, including payment settlement, logistics docking, etc. In addition, cross-border stores may face high international transportation costs and delivery time problems.
For sellers: for cross-border e-commerce sellers, especially those Chinese sellers who want to sell their products to the US market.
POP Store
Overview: A POP store is a temporary store model provided by TikTok Shop that is suitable for short-term promotions, brand events, or the sale of specific products.
Features: POP store does not need long-term operation, suitable for seasonal promotion, festival activities, etc. This store form usually has high flexibility, suitable for sellers to conduct rapid product testing or brand promotion, POP store products can be quickly launched and removed on TikTok Shop platform, helping sellers quickly respond to market demand.
For sellers: For merchants who want to conduct short-term promotions or new product launches, especially those who want to increase exposure through short-term activities.
Local Store
Overview: A local store is a store opened by a local seller in the United States, primarily serving American consumers. This store type focuses on the local needs of the US market.
Features: Local stores can provide faster logistics services, because most goods will be shipped in the United States local warehouses, local sellers can take advantage of local advantages, reduce logistics costs and time. In addition, local stores need to comply with local laws and regulations in the United States, including tax compliance, product safety standards, and so on.
For sellers: for brands that already operate in the U.S. market, or those who want to improve efficiency through localized operations.
TikTok Shop traffic source
TikTok Shop traffic mainly comes from the following channels:
- Natural traffic: through user searches, recommendations and sharing.
- Paid traffic: through advertising, promotion activities, etc.
Types and characteristics of paid traffic
- Advertising: includes information flow ads, search ads, etc. These ads can be targeted to the target audience and increase conversion rates.
- Promotion activities: such as limited time discounts, full reduction activities, etc. These activities can stimulate users' desire to buy and increase sales.
How do clothing sellers do a good job in the operation and promotion of TikTok Shop
To succeed on TikTok Shop, clothing sellers need to pay attention to the following:
- Content creativity: Produce high quality short video content that shows the unique selling point of the product.
- Interactive communication: actively respond to user comments and questions to enhance the user's sense of participation.
- Live delivery: Regular live delivery to improve users' shopping experience.
- Talent cooperation: Find the right talent to cooperate and expand the influence of the brand.
- Data analysis: Use data analysis tools to understand user behavior and optimize operational strategies.
Conclusion
The rapid growth of TikTok Shop in the US market presents a huge opportunity for POD clothing sellers. By making full use of short video, comment area interaction, live delivery and other means, businesses can effectively improve the user's shopping experience, clothing products more comprehensive, specific display in front of consumers, so as to achieve higher sales. At the same time, the rational use of paid traffic and data analysis tools can help POD clothing sellers better grasp market trends and develop effective operational strategies, it can be said that in the current e-commerce market, the most suitable clothing is TikTok Shop, of course, the use of TikTok drainage, is also a good idea. You don't have to join TikTok Shop.
FAQ
1. How fast is TikTok Shop growing in the U.S. market?
According to the latest data, TikTok Shop user spending in the US market increased by 158% in November this year.
2. What is the hottest category in TikTok Shop?
In the year from November 2023 to November 2024, TikTok Shop averaged $35 per order and 5.3 orders per customer, with the most popular category being fashion apparel, which was purchased by 45% of consumers.
3. Is the repeat purchase rate of TikTok Shop high?
Yes, up to three-quarters of shoppers make repeat purchases on TikTok Shop.
4. What are the types of TikTok Shop?
At present, TikTok Shop mainly has ACCU store, cross-border store, POP store, local store and other types.
5. How can POD clothing sellers succeed on TikTok Shop?
Through the production of high-quality content, active interaction, live delivery, talent cooperation and data analysis, you can effectively improve sales performance.
