Introduction
I believe that many friends in the POD clothing industry who have done foreign trade or cross-border e-commerce know that many places abroad, especially developed countries in Europe and the United States with higher consumption power, have a high degree of recognition for the brand, and they expect that the goods they buy are not only a product, but a story that can convey their own idea“ Personal statement ” Or “ Business card ” . But want to build their own brand, for most of the POD clothing industry partners, is a very difficult thing, compared with the traditional way of publicity, the current most cost-effective way, in fact, is to do brand promotion and building on social media, promote their own brand concept and output their own values. As the world's leading short video social app, TikTok has not only attracted hundreds of millions of young users, but also through its unique “ TikTok Shop” Functionality offers brand new business opportunities. This article will delve into the TikTok Shop brand hosting concept, entry barrier, advantages and market layout, and share success stories to help you achieve brand building and explosive growth in traffic and sales on the platform.
TikTok Shop Brand Hosting Overview
TikTok Shop brand hosting refers to a business model in which a brand opens an official store on the platform through cooperation with TikTok, and makes use of TikTok's huge user base and powerful recommendation algorithm to display and sell goods. This model can not only enhance the brand's exposure, but also directly translate into actual sales and become a new tool for brand marketing.
1. Entry threshold
- Qualification audit: brands need to submit relevant qualification certificates, such as business license, trademark registration certificate, etc.
- Product requirements: Products must meet TikTok's quality standards and have certain competitiveness.
- Operation ability: The brand needs to have certain e-commerce operation experience and team support.
2. Advantages
- Huge user base: TikTok has more than 1 billion monthly active users, covering multiple countries and regions around the world.
- Accurate recommendation algorithm: TikTok's recommendation algorithm can accurately push relevant content based on users' interests and behaviors.
- Diversified promotion methods: includes short video, live broadcast, talent cooperation and other forms to meet the needs of different brands.
3. Market layout
At present, TikTok Shop is particularly prominent in Southeast Asia, Europe, North America and other regions, especially in Indonesia, the United Kingdom, the United States and other countries, and has formed a relatively mature market ecology.
Special rules and promotion methods
4. Special rules
- After-sales service: TikTok Shop requires merchants to provide perfect after-sales service, including return and exchange policies, customer consultation and so on.
- Return and exchange policy: Merchants need to clarify the return and exchange process to ensure that the rights and interests of consumers are protected.
- Violation penalty: For violations of the rules of the platform, TikTok will take corresponding punishment measures, including fines, banning accounts, etc.
5. Promotion method
- Site promotion: mainly includes short video, live broadcast, talent cooperation and other forms.
- Crowd flow: Attract target user groups through targeted advertising.
- Precise keyword flow: Use keyword optimization to improve the ranking of products in search results.
6. Natural flow and paid flow
- Natural traffic: includes keyword natural search traffic, live traffic, etc.
- Commodity card traffic: Attract users to click into the store through the form of commodity cards.
- Paid streaming: Through advertising, increase product exposure, improve conversion rates.
7. Budget setting
- Reasonable allocation of budget: According to the brand size and objectives, reasonable allocation of promotion budget.
- Monitoring effect: Regularly monitor the promotion effect, timely adjust the strategy to avoid losses.
8. Skills and methods
- Quality content: produces high-quality short videos and live content to attract users' attention.
- Talent cooperation: Choose the right talent to cooperate and expand the brand influence.
- Data analysis: Use data analysis tools to optimize promotion strategies and increase conversion rates.
9. Success stories
- Zara: has achieved rapid growth in online sales through TikTok Shop.
- H& M: Increased brand awareness and sales with short videos and live broadcasts.
Note: Except for Zara and H& M and other relatively well-known brands have gained profits on TikTok Shop. TikTok Shop brand hosting has also turned some unknown brands (white brands) into hot single brands with double explosion of traffic and sales. For example,
Katch Me is also the same, focusing on the British market, providing a variety of sizes, so that all consumers can find suitable and satisfactory clothing in their products, and providing differentiated services and rich brand content output, TikTok Shop also has a good performance in , and the last one is also. Through the concept of environmental protection, comfort and fashion, as one of the first merchants to settle in TikTok Shop brand hosting, GMV broke through 1.4 million US dollars in this black Five, and the TIMEOFF brand created has also rushed to the forefront of hot brands.
Conclusion
TikTok Shop brand hosting provides a new marketing channel for clothing brands. We all know that in foreign markets and in the field of cross-border e-commerce, consumers attach particular importance to the brand. Therefore, we sellers in the POD clothing industry want to truly base ourselves on foreign markets and build brands is an upward channel that can never be avoided. Through reasonable promotion strategies and high-quality products, under TikTok Shop brand hosting, we can achieve the double growth of traffic and sales, and quickly build the brand. But the same TikTok Shop brand hosting is not a universal tool, small partners should also pay attention to the platform rules and local laws and regulations, ensure compliance at the same time, but also to set a reasonable budget, and constantly optimize the promotion method, in order to stand out in the competitive market.
FAQ (FAQs)
1. Which brands are suitable for TikTok Shop brand hosting?
- Suitable for e-commerce operating experience, with a certain brand influence of the brand, the two are not all to take into account, in fact, there are e-commerce business experience of the white brand or e-commerce brand, but more suitable for TikTok Shop brand hosting, because TikTok Shop is essentially an e-commerce platform, with the traditional brand model is still very different.
2. How do I apply for TikTok Shop brand hosting?
- Submit an application through the official channels of TikTok, submit relevant qualification certificates, specific relevant information, you can directly search the official website to see, here will not repeat, under normal circumstances, do Amazon and AliExpress POD clothing sellers have their own trademarks, that is, brands, although most of our brands are white, no influence, However, if it can meet the requirements of TikTok Shop brand hosting, it is still a new way of sales. From the success of several domestic brands on TikTok Shop, it can be seen that if there are unique advantages or in line with the concept of local consumers, TikTok Shop brand hosting can be used as a new way of sales. Will be a rapid brand-building channel.
3. What is the return policy for TikTok Shop?
- Merchants need to provide a clear return policy to ensure the rights and interests of consumers, in general, the more consumer-friendly your return policy is, the more you can dispel the other party's concerns, so as to purchase behavior, such as 7 days no reason to return service, 15 days no reason to return service, and if your return policy is very strict, If the other party needs to pay extra fees or set up various difficulties, then even if the content marketing is done well, it may cause the other party to hesitate and worry, so in addition to complying with the return policy of the platform, we must have a more friendly and reasonable return and exchange policy to dispel the other party's concerns and increase trust.
4. What are the promotion ways of TikTok Shop?
- Including short video, live broadcast, talent cooperation and other forms, different ways of drainage are different, short video by content drainage, want to large traffic, usually need to blast the stream, while live broadcast through accumulation and interaction, make the fan base grow, so as to obtain higher traffic and sales, talent cooperation is mainly through the influence of talent. Whether it is the release of short video or live broadcast, it is a feasible scheme, but different schemes need to pay different fees and effects, which need to be determined according to the specific situation of the talent.
5. How to increase conversion rate of TikTok Shop?
- Optimize the promotion strategy through high-quality content, accurate investment flow and data analysis, whether it is the drainage method or the product page, it is necessary to do a good job of high-quality content optimization, and the short video, live broadcast and talent cooperation of the drainage should be targeted at the precise crowd, and attract the other party's entry by solving the needs and pain point reactions of the target crowd. And then according to the pain points and needs to solve their problems, so as to guide the transformation, and this series of processes, is the need for experience judgment and continuous optimization strategy, in order to continue to progress.
