Introduction
In today's cross-border e-commerce field, personalized and customized products are increasingly favored by overseas consumers. In order to meet this demand, cross-border e-commerce platforms Temu and AliExpress have launched new customized product strategies and began to make efforts to POD on-demand customized products. What follows is an in-depth look at the new initiatives on both platforms and how POD on-demand sellers are responding to this change, along with practical on-premise and operational advice.
Increased traffic entry for customized products: Temu and AliExpress's new initiative
As consumers' demand for personalized products continues to increase, both Temu and AliExpress platforms have taken a series of measures to increase the visibility and traffic of customized products. Temu has added the icon logo in the category head of customized products and set up a special area for the display of customized products, providing more choices for consumers and more traffic entry for customized products. Aliexpress has opened a customized function, users can directly place orders in the APP, and provide online design functions, simplifying the communication steps between consumers and merchants.
Topic: POD On-demand Sellers How to respond to new opportunities?
1. Temu's entry requirements for customized products
- Qualification review: Temu will conduct a strict qualification review on the sellers who apply for admission to ensure that they have high-quality products and services.
- Product diversity: The platform encourages sellers to provide a rich variety of customized products to meet the needs of different consumers.
- Response speed: Sellers need to have the ability to respond quickly to orders to ensure on-time delivery.
2. How to join Temu and get new platform traffic
- Submit the application: First of all, the seller needs to submit the application through the official website of Temu, and provide the relevant enterprise qualification certificate.
- Optimize the product: After the successful entry, the seller should continue to optimize the product description, pictures and keywords, improve the search ranking and category sales, make their products more competitive, can better obtain the traffic support given by the platform.
- Participation activities: Actively participate in various promotional activities of the platform to increase exposure and sales.
3. Specific content of AliExpress customized functions
- Online design tools: AliExpress provides a complete set of online design tools, consumers can easily upload pictures, add text and so on.
- Self-operating mode: At present, AliExpress's POD custom products can only do POP self-operating mode, and sellers need to manage inventory and logistics by themselves.
- One-stop service: The platform also provides a full range of support from design to production to help sellers run their stores more efficiently.
4. Connect with AliExpress platform to open POD custom store
- Register an account: First, the seller needs to register a business account on the AliExpress platform.
- Submit information: Fill in the complete company information and product information, waiting for the platform review.
- Listing products: After approval, the seller can start listing customized products and set the relevant price and shipping.
5. Content marketing and internal and external promotion strategies
- Social media marketing: Use social media platforms such as Instagram and Facebook to publish product information and attract potential customers.
- KOL cooperation: Works with opinion leaders in the industry to expand brand influence through their recommendations.
- SEO optimization: Optimize the SEO of websites and product pages, improve search engine rankings, and attract more traffic.
Compared with the regular POD on-demand independent station model, AliExpress and Temu, as well-known cross-border e-commerce platforms, obviously have greater advantages in accurate traffic, but inevitably, higher commissions and various restrictions will follow, but in general, compared with independent stations, it is still easier to operate. POD clothing industry partners can focus on it.
Core concern: What are the consumers of customized clothing products most concerned about?
1. Material of the product
Consumers are very concerned about the material of customized clothing, and want to obtain comfortable and durable products.
2. Fabric
The quality of fabrics directly affects the wearing experience, and high-quality fabrics can improve the overall quality.
3. Whether the color is real
The authenticity of the color is one of the important factors in the purchase decision of the consumer, they want the object to be the same as the picture.
4. Clarity of the pattern
The clarity of the pattern determines the beauty of the customized clothing, and the ambiguous pattern will greatly reduce the desire to buy.
5. Time of delivery
Timely shipping and delivery times are especially important for custom products, especially if they are given as gifts.
Delivery time requirements of AliExpress platform for customized products
The AliExpress platform has clear requirements for the delivery time of customized products, which usually stipulates that the seller must complete the delivery within 7 days after receiving the order. In addition, in order to improve the user experience, the seller can also provide exquisite packaging services, and even provide customized packaging business, so that the product has more gift value, so that consumers can complete the customized content of the gift at one time, in addition, because it is the POP self-operating mode, the freight time is longer, although it is air, but the protection of the packaging is essential. It is recommended that the small partners of POD clothing sellers provide corresponding protection, or fold the packaged box, rather than send it directly in the form of packaging, and tell customers that it can better protect the packaging to avoid the loss of damage or deformation of the box during transportation.
Conclusion
With cross-border e-commerce platforms such as Temu and AliExpress increasing their support for customized products, POD on-demand sellers have ushered in new development opportunities, especially our POD clothing sellers, who can provide more categories of clothing products, attract more users, and develop their own cross-border business with the help of two major cross-border e-commerce platforms. I believe that everyone in the POD clothing industry has a preliminary understanding of the platform's entry requirements and operational strategies, and EZEJ technology POD a customized platform hopes that POD clothing sellers can better grasp market opportunities and achieve business growth with the help of the content in this article.
FAQ (FAQs)
1.Q: Does Temu strictly review the qualification of customized products?
-A: Yes, Temu will conduct a strict qualification review on the sellers who apply for admission to ensure that they have high quality products and services.
2.Q: What are the functions of AliExpress's online design tools?
-A: AliExpress's online design tools allow consumers to upload pictures, add text, adjust the layout, etc., easy to operate.
3.Q: What steps do I need to open a POD custom store on AliExpress?
-A: First register the enterprise account, and then submit the complete company information and product information, waiting for the platform to pass the audit can be put on the product.
4.Q: What are the most concerned aspects of consumers of customized clothing products?
-A: Consumers are most concerned about the material, fabric, color authenticity, pattern clarity and delivery time of the product.
5.Q: What are AliExpress's requirements for the delivery time of customized products?
-A: AliExpress requires the seller to complete the delivery within 7 days after receiving the order to ensure timely delivery.
