Introduction
In the United States, pets are not only a member of the family, they are regarded as family. According to Preply's research, the seemingly simple side business of walking dogs is one of the most lucrative part-time jobs in 16 states, at $43 an hour. This not only reveals the generous attitude of Americans towards pet spending, but also indirectly demonstrates the huge potential of the pet economic market, which is a market segment worthy of our POD clothing sellers' attention. This article will explore how the pet clothing industry can seize this opportunity, and provide design suggestions and market strategies.
New opportunities under the pet economy: the Blue Ocean of the apparel industry
With the continuous improvement of the status of pets, pet owners are willing to pay more attention and money for them. According to a Harris Poll study, 82 percent of pet owners consider their pets as important as their children and spend an average of $4,366 on their pets each year. Generation Z, in particular, invested a staggering $6,103 in their pets. In the face of such a huge market demand, pet clothing as a subsector is gradually emerging, bringing new growth points for the clothing industry.
How to design attractive pet clothing?
Keywords: Pet clothing design, pet size standard
- Understand your pet's needs
Before designing pet clothing, we must first understand the specific needs of different types and types of pets for clothing. For example, long-haired breeds may not need extra warmth, while short-haired or hairless breeds need more proper protection against cold weather.
- Determine the appropriate size
In general, dog clothing is based on three key measurements: neck, back length and bust. The data could help manufacturers create products that better fit the pet's body type. It is important to note that since there are significant differences between large and small dogs, it is important to develop a flexible yet accurate sizing system.
- Focus on the combination of functionality and aesthetics
In addition to the basic warmth function, modern consumers are also increasingly valuing the design sense and fashion elements of pet clothing. Such as using bright colors or interesting patterns to attract attention; At the same time, ensure that the material is comfortable and breathable, easy to clean and maintain.
- Consider seasonal changes
It is very important to have different styles for different seasons. In summer, you can choose light and breathable materials to make sunscreen clothes; In winter, it is necessary to strengthen the thermal effect, especially in areas with low temperatures.
- Personalized customized service
Providing customized services is a big trend in the current market. By allowing customers to participate in the product design process, such as uploading photos or selecting specific patterns, not only increases the uniqueness of the product, but also increases customer satisfaction.
Custom pet clothing: create exclusive style
With the growth of consumer demand for personalization, customized pet clothing has become a trend that cannot be ignored. POD clothing sellers can use an online tool provided by EZEJ Technology to let customers design their own pattern colors and even add details such as names to create unique pieces. In addition, specialized applications can be developed to streamline the entire process and make the purchasing experience more convenient and enjoyable.
Note: There are many kinds of pets, not only cats and dogs, but also mice, rabbits, snakes, lizards and other more categories, varieties are very rich, and different pets feedback out of the demand will be strange, because different, so we can find the same in the exclusive pet market “ Hobby ” Customer groups, and then spread the relevant content, in order to enrich the product at the same time, but also to increase the total sales volume, at the same time, you can open more different pet markets, increase profits and sales at the same time, but also faster and more professional access to this market.
Conclusion
As the pet economy in the United States continues to heat up, related industries have ushered in unprecedented development opportunities. For POD clothing sellers who want to enter this space, in-depth understanding of the preferences of the target group, continuous innovation in design concepts, and providing excellent customer service will be the key to success. The most important point is the positioning of pets. For many pet owners, pets are no longer just pets, but “ Family ” General existence, this point, also leads to Christmas, pet owners will prepare Christmas gifts for pets in general, for this point, we can better locate the status of pets in the family, and then through careful planning and effective execution, I believe that soon will be able to occupy a place in this dynamic market.
FAQ:
1. Why do pets need to wear clothes?
- Although many animals have natural hair as a protective layer, wearing proper clothing in extreme weather conditions (such as extreme cold or heat) can still help to maintain their health, in addition to warmth or sun protection, cleaning is also one of the roles of pet clothing, when going out, many pets will be contaminated with mud and other dirt, if wearing clothes, relatively easy to clean up. It can also avoid the residual bacteria caused by pets resisting bathing, which is very good for the health of pets.
2. How to measure your pet correctly?
- When measuring, you should pay attention to the three dimensions of neck circumference, back length and chest circumference, and refer to the size guide provided by the specific product to choose. Unlike people, pets do not like the feeling of being too constrained. When designing pet clothes, try to choose clothes with greater flexibility, and at the same time, slightly increase the size with the actual size. Adding 2 cm to the neck circumference and chest circumference data will be more appropriate and comfortable to avoid being too tight and making pets feel uncomfortable, thus refusing or not matching pet clothing.
3. What types of pets are suitable for clothing?
- In general, small dogs, hairless cats or other small mammals that are susceptible to temperature are best suited to wear pet clothing, but it is important to know that clothing is not only for warmth, but also for sun protection and beauty, so pet owners will also judge whether their pets need clothing based on other needs, in addition to normal clothing. We can also offer some accessories, such as hats, scarves, towels and bath towels, especially towels and bath towels, which are very easy to customize, but there is a huge demand, especially POD custom towels and bath towels.
4. How can I find suitable clothing for my pet?
- We can check the performance and evaluation feedback of all aspects of competitive products, find creative ideas from rivals, and find pain points from rivals' feedback, which will make us learn pet clothing more quickly. In addition, pet clothing is a small category compared with human clothing, and we should use small category thinking to make corresponding products, instead of directly applying the experience of the clothing industry. This is very important.
5. What are the trends in pet clothing?
- In recent years, environmental protection materials, multi-functional design and adjustable size and other functions have become the mainstream development direction, in addition to environmental protection and multi-functional, it is recommended that the choice of fabric and style should also be refined, because like people, some pets have different constitutionality, and will have different needs for close-fitting clothing.
