TikTok as an emerging social media platform, its influence has far exceeded the traditional social scope, with the rapid expansion of TikTok worldwide, its e-commerce business has also covered more countries and regions. In TikTok Shop, merchants take short videos as the main form of content. This intuitive and vivid content display is very suitable for displaying products, and can show the characteristics, use methods and effects of products in detail, thus attracting users' attention and stimulating their desire to buy. In addition, TikTok has also launched functions such as live streaming with goods, further promoting the development of e-commerce business.
So, what's the No. 1 category on TikTok Shop? How does it behave?
According to the survey, in TikTok's mainstream market, the sales momentum of clothing and accessories is particularly strong, which has become the focus of many merchants on the platform.
These clothing categories not only include daily wear, but also cover multiple market segments such as fashion trends, sports equipment and special occasion clothing, providing consumers with a rich choice.
In fact, according to EZEJ technology's understanding of the clothing market for many years, no matter which mature market, clothing products usually occupy the first place in the sales of e-commerce platforms.
Obviously, TikTok Shop, as an emerging e-commerce platform, is no exception. According to the survey, the total sales of clothing goods on TikTok platform reached 2.43 billion US dollars, accounting for 19% of the total sales of the platform, especially in the Southeast Asian market, the sales of clothing goods occupy a dominant position. Among them, Malaysia accounted for the highest proportion of apparel sales, 25.8%, followed by Thailand, accounting for 22.4%.
According to relevant data, the total GMV of TikTok Shop's clothing category in the past year was about 2.43 billion US dollars, accounting for 19% of the total platform. In the US market, women's clothing sales occupy the TOP2 position, and the market size has reached 275 million US dollars in the past year.
In addition, the GMV of apparel in the US market ranked second, accounting for 19%, showing the strong demand of American consumers for clothing.
Of TikTok's top 20 categories of U.S. sales, 12 are related to clothing: knitwear, suits, bras, T-shirts, onesies, casual wear, pajamas, sports leggings, pants, shapewear, hoodies and jumpers. This further confirms the potential and popularity of apparel products in the American market. The popular clothing is mainly casual style, covering T-shirts, yoga pants, sweatpants, sweaters and many other types of single items.
With the arrival of the season, the market potential of apparel products will be further released. Merchants can take advantage of the TikTok Shop platform, combined with short videos and live delivery methods, to seize sales opportunities during this period. At the same time, businesses should also pay attention to market trends, discover more fashionable products, and provide consumers with more diversified choices.
To sum up, whether in mature markets or emerging markets, clothing commodities occupy an important position on the e-commerce platform, and show a trend of continuous growth. TikTok's content e-commerce model provides new growth opportunities for clothing brands, and through precise marketing strategies and interaction with consumers, brands can stand out in the fierce market competition.
In the highly competitive clothing market, women's clothing category is undoubtedly a very challenging field. How to stand out in the fierce market competition and become the goal pursued by many brands?
The latest data shows that the recent launch of the Halara brand high-waisted belly pocket slimming training leggings, TikTok in the United States quickly went viral, becoming a best-selling product.
The average selling price of this product is $28.45, and the total sales of 58,000 units in the past month has reached a cumulative sales of up to $1.2 million. In particular, on September 25, sales of the product set a single-day record of $894,300.
For many women's brands, the season change period, the clothing market ushered in new changes and opportunities.
As the weather turns cooler, consumers are beginning to look for clothing suitable for the fall and winter season, which provides a new sales peak for apparel brands and distributors. This is a great time for sellers interested in distributing trendy clothing.
The secret of success is to accurately grasp the market positioning and adopt accurate marketing means, so as to stand out in the fierce market competition. From the very beginning, the Halara brand has wisely chosen a niche in the apparel industry, focusing on the development of sportswear, and this focus has enabled the brand to quickly accumulate a good reputation and wide visibility in this particular field.
Halara's strategic choice provides an example for other companies interested in expanding into the international market.
With the growth of economy and the evolution of aesthetics, male consumers are also becoming more and more involved in the fashion field, and their choice of clothing is also shifting from a single conservative style to diversified and personalized.
Social media platforms, especially TikTok Shop, are currently becoming important drivers of menswear trends. Menswear brands on TikTok Shop have successfully attracted a large number of young users through short videos and live delivery, creating a new shopping experience.
In this environment, some men's brands stand out in the sea track through accurate market positioning and marketing strategies.
For example, a menswear brand that focuses on the sports and leisure category “ Scirocco Clothing ” Maintain the sales rate of 98% of the products sold, the explosive rate of more than 45%, has become a vertical category of men's pants Top1 merchants
During the season change period, the clothing market ushered in new changes and opportunities. As the weather turns cooler, consumers are looking for clothing suitable for fall and winter, which provides a new sales peak for apparel brands and distributors. This is a great time for sellers interested in distributing trendy clothing.
Whether it is men's and women's wear, or children's wear such a group category, or sports outdoor, casual hoodie, pajamas, leggings, pants, shapewear, hoodie and pullover such a subcategory, it can be seen that the entire cross-border e-commerce industry, the most popular, the greatest potential of the first electricity commodity category, is the clothing category, which represents the clothing in this piece, Consumer demand is the strongest, but again, that means competition is fierce.
EZEJ technology launched a customized platform for pod clothing, specifically for small partners to provide online design, 0 inventory volume on the new test, 48 hours of fast delivery, a global distribution and other services, aimed at improving the competitiveness of cross-border e-commerce sellers, in a flexible supply chain way, to solve the small partners to test the new model of the largest inventory cost, at the same time, The online designer function cultivated is also in continuous optimization, providing the greatest guarantee for our partners to crack the homogenization of goods, so as to achieve the effect of enhancing competitiveness. Interested partners can contact us, or go to the field visit.
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Whether it is TikTok Shop or other cross-border e-commerce platforms, the clothing category has always been the most demanding “ First ” Category, our ancestors have told us, “ Food, clothing, housing and transportation ” Man's survival is fundamental, and will “ Clothing ” Put in the first place, obviously there is a reason, and this most basic demand is also the clothing category in the mature e-commerce platform to occupy “ First ” But the small partners should pay attention to is that different markets, the demand for clothing, is also different, in the vast majority of cross-border markets, “ Clothing ” Also has long been out of the basic needs of survival, began to individuation, self-publicity, quality and other aspects of extension and development, and these, for our POD clothing sellers, is a great opportunity to focus on personality, self, quality of these subdivisions “ The market ” Become consumer recognized “ Boutique ” Shop, is the most we should do at present.
