Since its launch in the US market in September 2022, Temu has rapidly expanded to more than 70 countries and regions, attracting more than 100 million overseas consumers to download, and successfully surpassed eBay in just two years to become the second most visited e-commerce website in the world, and its global user number is close to Amazon. Forced Amazon to launch low-cost stores “ Amazon Haul” , specific to view blog: “ Amazon Haul” How should POD clothing sellers respond to the attack?
It can be imagined that Temu's results are how important, recently, Temu's online live broadcast, also pointed out the direction for many businesses, of which the core category of women's clothing, is the focus of Temu promotion, next, EZEJ technology for small partners to introduce, for Temu women's clothing category, what are the new focus in 2025? Take a look at how we pod clothing sellers should borrow the new focus of Temu to create a new focus on our 2025 women's clothing layout, whether it is a small partner who wants to join Temu, or a small partner who wants to learn from Temu strategy, don't miss it.
Temu women's wear in Europe, the United States, Japan and South Korea market bright performance, its core category of tops and dresses.
It is reported that the core category of Temu women's wear is tops and dresses, especially T-shirts, shirts, vests, etc., which are loved by consumers and show strong market demand. At the same time, high-explosive products such as suits, jumpsuits and pants have also brought considerable sales and profits to Temu merchants.
As we all know, from the seasonal line, autumn clothing has begun to sell in July, winter clothing is in September, October ushered in the peak, and December is a key moment for spring clothing layout. This market law requires businesses to have a keen market insight and foresight, a quarter in advance of the new preparation, in order to seize the market opportunity, then EZEJ technology for everyone to explain in detail, Temu next quarter, that is, 2025 spring women's new focus.
1, new focus/European and American markets - commuting scene demand
According to the Temu platform data integration, in the European and American markets, the entire growth of the demand for commuting scenes in 2024 exceeds that of other styles, suitable for business, commuting, parties and other scenes, the age group is 30+, and the unit price of guests is high.
Key categories: Suits, shirts, suits, pants
2, on the new focus/elegance
Elegant women's wear is actually a cliche, after 2023 TEMU focuses on elegance, elegant women's wear belongs to a style series that has been sold for a long time, suitable for commuting, going out and gathering out of the street and other scenes, obviously, this is a key category worth studying for a long time.
Key categories: Shirt, dress, dress
3, on the new focus/holiday wind
According to Temu live show, vacation wind is a style focus in spring and summer, mainly overseas, music festivals, vacation tourism and other scenes, it should be noted that there are differences in the needs of black and white pictures, so it is necessary to determine the crowd of the main pin when positioning, the corresponding visual match.
Key categories: Dresses, shirts, vests, suits, skirts, shorts and other spring and summer categories
Pattern features: Mostly with Bop pattern, Bohemian pattern, tropical plant elements
4, the new focus/European and American markets - Black fashion
Black fashion in the European and American markets, that is, street style, will be a little sexier, which has been a hot style since the early days of the Temu platform. For the black hourglass body crowd, the re-purchase rate is high (it is recommended to use the model image of the black group, the sales may be better), and it is also one of the magic tools for Temu's women's clothing category to win. It is worth our POD clothing sellers to learn seriously.
Key categories: Dresses, vests, suits, onesies
5, on the new emphasis/Black elegance
The difference between black elegance and white elegance is that its color will be more beautiful and there are some differences in style (national retro, gradual color change), elegance is for the black inner aristocratic style, for the black hourglass body crowd, the re-purchase rate is high, the quality will be better, and the platform late explosion rate is very high.
Key categories: Dresses, suits, onesies
6, special market categories - Nurse clothes/uniforms
According to the data of Temu platform, nurse clothes/uniforms are growing better this year, if the business of digital printing has a difficult growth problem (it is difficult to have a big explosion trend with the previous explosive T-shirt), you can consider doing some differentiation (such as the front piece plus 2 pockets to do nurse clothes).
In the sales of nurse clothing in various countries this year, the best increase is the Middle East, which is better than the European region, so in the differentiated competition, it is necessary to match the trend of Temu platform.
Temu live are Shouting differentiation competition, we POD clothing sellers how to keep up?
In the previous blog post, EZEJ Technology has been calling on small partners to give up the low-price strategy, take the differentiation, quality route, strengthen the advantages and characteristics of their products, and find “ Medium ” Price buyers demand, and give higher service and clothing quality, in order to occupy this part of the consumer market, now Temu this “ Low price king ” Are starting to call for differentiation, apparently “ Low price market ” Has been involved to a certain extent, how should we do, in order to better survive in the next differentiation competition? Next, EZEJ Technology provides a few strategies for you.
1, starting from the price of Temu women's wear, avoid direct “ Low price ” Compete.
It is understood that the price of Temu women's clothing is relatively close to the people, mainly for the middle and low-end market. Specifically, its price distribution is as follows:
T-shirt category : The price is around ¥ From 18.00 to ¥ Between 26.00, it varies according to the style, fabric and season.
The dress category. : The price is around ¥ 34.00 to ¥ Between 40.00, again depending on factors such as design, fabric and size.
Promotions and offers : Temu women's clothing will also offer some promotional prices, usually slightly lower than the original price, to provide consumers with more choices.
What we need to do, according to the previous explosive ideas, is slightly lower than the price of Temu, but now the differentiation and quality ideas are obviously different, we need to increase the price of our products, such as a T-shirt, the price of Temu is 18-26 US dollars, and even some single products will be lower, under 18 US dollars. And what we have to do is to increase the price of T-shirts to 29.9 to 49.9 US dollars, at the same time, the rich in pricing can also allow us to choose better materials, as well as better tailoring, so that the quality of T-shirts rise, so as to provide higher quality products, to achieve differentiation, quality competition.
2, Start from Temu women's quality evaluation, do the essence of the product and service.
According to EZEJ technology, in the feedback of many customers, the quality of Temu women's clothing is relatively poor, which can be summarized as follows:
Buyer's Angle Some buyers reflect that the quality of Temu women's clothing is not satisfactory, similar to domestic street goods, even not as good as Taobao goods, cut and design are also lack of new ideas. .
Compare to other platforms. Compared to Shein and Amazon, Temu performs poorly in terms of product quality, and Shein and Amazon, especially the emerging platform Shein, are considered to have better product quality and moderate prices. .
Personal shopping experience Some consumers said that the quality of the products purchased on Temu is very poor, and they feel regret after receiving the goods. .
According to this, we can know how important the quality of a product is, in order to let buyers do not feedback our product quality is not good, thus affecting the confidence and purchase intention of the rest of the consumers, we do a good job of product quality at the same time, should also do a good job of after-sales service, and whether it is the former, or the latter, essentially need to spend energy and resources, In popular terms, it is to “ Spend money ” The reason why Temu can not put an end to such phenomena is precisely because of this, so EZEJ technology is to recommend that you, the first step is to increase the price, to reserve enough profit space for yourself, and these profit Spaces are to ensure the improvement of product quality and after-sales service.
3, identify the target group, for the needs of customers for better in-depth marketing.
From the new focus of the above Temu recommendations, it is not difficult to see that Temu attaches more importance to black women, which coincides with the positioning of the other party's low-end and low-end market, and since we want to make a difference, we must find our own target customers, then how should these target customers find? Next, EZEJ Technology offers several avenues.
Feedback from competitors: Go to the major e-commerce platforms, especially some low-price competition platforms, such as the Temu platform we focus on today, check the problems of customer response in the other party's buyer feedback, and then summarize some buyers' pain points, and guide them, or in the promotion, as the slogan of the key promotion, so as to attract this group of customers. Come to our online store, or independent site to buy and consume.
The operation of specific groups: There are many different races and groups in the world, among them have their own culture and some special preferences, if you have enough understanding of this kind of people, we can target their culture and preferences, for example, black rock fans, rainbow people and other specific groups, We all can “ Disguise ” Become a member of the other party, or a supporter, and do their business under their banner.
Operation of vertical market segments: In fact, the specific group is already a vertical market segment, but the vertical market segment we are talking about here is mainly based on the category segmentation of the market, with a unique and comprehensive classification, such as dresses, such as T-shirts, the whole store only does this kind of short category, so as to attract a large number of users who have demand for dresses or T-shirts. The price and differentiation of competition, commitment to high-quality clothing quality and after-sales service “ Internal skill ” Publicity, the first step in the eyes of consumers to mark the label, if one day, others see your advertisement, they know, “ Oh, it's an online shop that specializes in dresses/T-shirts. Their service/quality is very good. When, then your quality differentiation will be successful, and then you can embark on the road of branding.
The demand of consumers has always been the focus of our POD clothing sellers, to meet the demand, in order to bring loyal customers, and pay attention to the pain points of buyers and niche needs, and in a vertical market segment to continue to study, may be our POD clothing sellers the most suitable for the quality of the road.
END
Temu as a cross-border e-commerce “ Low price king ” Even Amazon, the global e-commerce hegemon, wants “ Struggle to cope ” And even adjust their own strategies to meet each other's strengths with their own shortcomings, so as to resist each other's attacks, obviously, in the global cross-border e-commerce market, this “ Challenger ” Has its own unique set, and through the other party's live broadcast of 2025 women's new focus, our pod clothing industry partners will inevitably understand, EZEJ technology hopes that this article can be a little help to the choice of small partners, but also hope that more partners, can recognize our EZEJ technology, we have always been in, With “ You ” Peer, hand in hand “ Total ” Come in!
