Introduction
In the wave of global cross-border e-commerce, Pinduoduo's TEMU platform has risen rapidly, and has become the new favorite of global fashion women in just two years, and has quickly topped the throne of the world's second e-commerce. And TEMU is showing strong growth, both in terms of changes in user profiles and market trends. So, what are the opportunities for POD clothing sellers on TEMU? Next, this article will delve into the five new key categories of TEMU women's wear and reveal the future growth of the platform.
User insight: The main force of young consumption
With the continuous evolution of the consumer structure, the user group of TEMU platform is gradually changing to younger people. The data shows that in just eight months from May 2024 to January 2025, the proportion of young users aged 18-24 increased significantly. This change not only reflects the vitality of the market, but also reminds merchants of the need to pay more attention to the layout of goods for young users to meet their needs and preferences.
TEMU women's new five key categories
1. Shirt: Classic and trendy
Shirts as an important category of TEMU women's wear, with its versatile and diversified styles, deeply loved by consumers. Whether it is a formal occasion or a casual time, the right shirt can give a woman a unique charm. When designing, businesses can consider combining the popular elements of the season to launch more creative designs.
2. Dress: The perfect combination of elegance and comfort
Dresses have always been a must-have item in women's wardrobes. Whether it is light and elegant chiffon skirt or simple and generous cotton skirt, it can show women's soft beauty and elegance. Merchants can meet the individual needs of different consumers by offering a variety of styles and lengths.
3. Pants: comfortable and stylish
Trousers, as a basic item for daily wear, not only requires high comfort, but also has a sense of fashion. Straight pants, wide leg pants, jeans and other different styles of pants, can adapt to the needs of various occasions. Businesses can focus on the choice of fabric and the design of the version to enhance the competitiveness of the product.
4. Skirt: Create a variety of shapes
Skirt with its flexible characteristics, has become the heart of many women. Whether it's with a T-shirt or a shirt, it's easy to create a different style. Businesses can introduce skirts of different materials and patterns to enrich consumers' choices.
5. Jumpsuits: easy and stylish
Rompers are more and more favored by consumers because of their convenience and integrity. Whether it's casual or formal, the right jumpsuit can radiate confidence and charm. Businesses can pay attention to details in design to improve the wearing experience.
Platform future increment: Focus on Latin American market
Potential of Latin American market
In terms of the proportion of traffic officially provided by TEMU, Latin America occupies two projects in the top 5, showing the significant contribution of the region to the platform traffic. When operating, businesses should pay special attention to the Latin American market's preference for double-sided main picture products, which have a relatively high explosive rate.
Spring and summer core categories and vision
For the upcoming spring and summer season, the following three core categories and visual styles deserve business attention:
- Set: simple and generous, suitable for workplace and daily.
- Top: Light, breathable and colorful.
- Bottoms: Loose and comfortable, suitable for casual occasions.
Core visual styles include sporty, double-sided and Latin American versions, which better appeal to Latin American consumers.
Conclusion
Women's products on TEMU platform have won the recognition of consumers by accurately grasping market trends and user needs, constantly innovating and optimizing product lines. When we POD clothing sellers choose new categories, we should focus on the five key categories of shirts, dresses, pants, skirts and jumpsuits, and make full use of the potential of the Latin American market to bring more additions to the platform.
FAQ (FAQs)
1.Q: What is the primary age group of TEMU platform users?
A: The TEMU platform's primary user age group is 35-65 +, but the proportion of young users aged 18-24 has increased significantly recently, showing a strong trend of downward penetration.
2.Q: What are the new five key categories for TEMU women's wear?
A: TEMU's new five key categories for women's wear are shirts, dresses, pants, skirts and jumpsuits.
3.Q: Why is there so much competition in the shirt category?
A: Although there are more explosive models in the shirt category, its explosive rate is only 0.02%, so the competition is very fierce and the production ratio is extremely low.
4.Q: What types of goods are the Latin American market more interested in?
A: The Latin American market is more favorable to the double-sided main picture of the goods, such goods have a relatively high explosive rate.
5.Q: What are the core categories of the Latin American market in spring and summer?
A: The core categories of the spring/summer Latin American market include suits, tops and bottoms, and the core visual styles are sporty, double-sided vision and Latin edition.
