Introduction: Explore the mystery of Amazon COSMO algorithm
In the field of e-commerce, every change in the algorithm means a change in the recommendation mechanism, and the recommendation mechanism and ranking rules are the most concerned content of all our e-commerce sellers, because it means the source of intra-site traffic, which is a new opportunity and challenge. Recently, Amazon launched a new algorithm called COSMO, which not only changed the operating strategy of our POD clothing sellers, but also brought consumers an unprecedented shopping experience. This article will delve into the nature of COSMO algorithm, its operating principle and its impact on product recommendation, and provide effective methods for POD clothing sellers to cope with this change.
COSMO Algorithm: Redefining the online Shopping experience
The Amazon COSMO algorithm is an advanced system based on deep learning and big data analytics that aims to optimize the product recommendation process by more accurately understanding user needs. The algorithm draws on a variety of data sources, including but not limited to a user's browsing history, purchase history, search habits, etc., to build a comprehensive and detailed portrait of the user. This allows the platform to more precisely match products with potential buyers, which increases conversion rates and customer satisfaction.
Amazon COSMO algorithm detail
Key words: Amazon COSMO algorithm, product recommendation, user behavior analysis
- COSMO Algorithm Overview
COSMO stands for Customer-Oriented Smart Marketing Optimization (customer-oriented intelligent marketing optimization), which is the latest personalized recommendation engine launched by Amazon.
- Goal: Enhance user experience while increasing sales efficiency.
- data-driven core
- Data collection: From every click of the user to the final order, every link generates valuable information.
- Analytical model: Uses machine learning technology to process massive information, identify patterns, and predict preferences.
- Personalized recommendation mechanism
- Dynamic adjustment: Constantly adjusts the recommendation list based on real-time feedback to ensure that it always matches personal interests.
- Multi-dimensional consideration: Comprehensive consideration of time, place and other factors to make the recommendation results more relevant.
- Analysis of influencing factors
- Historical behavior: Past shopping experiences have a significant impact on current recommendations.
Social signals: Activity on social media may also be taken into account.
- Seasonal trends: External factors such as seasonal changes and holiday promotions cannot be ignored.
- Technical means to achieve accurate matching
- Deep neural networks: for complex feature extraction and classification tasks.
Collaborative filtering: makes recommendations by analyzing similarities between a large number of users.
Coping strategies: How to adapt to the changes of COSMO algorithm
Faced with such a powerful new tool, what steps do sellers need to take to take full advantage of it?
- Enhance content quality: Good product descriptions and images can help attract more attention.
- Optimize the use of keywords: The proper layout of keywords can help improve search rankings.
- Encourage customer reviews: Positive feedback can significantly improve product reputation.
- Flexible adjustment of price strategy : Timely price adjustment can stimulate the desire to consume.
- Participate in promotional activities: Use various marketing opportunities to expand brand influence.
The optimization of keywords has undergone great changes, as long as the previous keywords are transformed for precise long-tail words, the core keywords do large traffic, the connection between keywords and keywords is relatively close, but in the case of the new algorithm, there may be new changes, which needs us to explore, one thing we know at present is that embedding more keywords, Can let us get more opportunities to show, but no matter which algorithm, keyword accuracy or relevance, is the first, if your product in the eyes of consumers, with their search keywords are not particularly matched, the conversion rate is bound to be very low.
Summary of the new COSMO algorithm
- The new algorithm will better understand the user's search intent and provide recommendations that are more in line with the user's intent.
- The new algorithm will use historical order data, search data, linked copy, QA, Review to improve the accuracy of recommendations.
- The new algorithm will minimize repeated recommendations, and only by giving customers more choices can it improve the user experience and improve conversion.
- The new algorithm will improve complementary or alternative product recommendations, and sellers should focus on developing more combined complementary products.
- The new algorithm filters according to specific attributes, provides personalized search results according to personal characteristics, and requires sellers to dig deep into the seller's usage scenarios and needs.
The result of this situation is that different people, on the same search term, the gap between search results is getting larger and larger, is it familiar? Yes, Taobao launched the algorithm in 2013, thousands of thousands of faces is such a mechanism, the results behind, I believe that many POD clothing sellers still remember, because the COSMO algorithm changes did not end, the results did not appear, here is just an example, the mechanism principle between the two is similar, but does not mean it must be the same, But there must be foreseeable, that is, it will make natural traffic more and more difficult to obtain, paid traffic will become more and more expensive, is the further diversion and differentiation of limited traffic, in short, Amazon or Taobao, the purpose of launching a new algorithm is to make the limited traffic on the platform, the utilization rate is higher, which is what the platform will do for revenue.
But what will be the result? Which way will it go? Is it good or bad for sellers? Is it more convenient for consumers, or will it be labeled as big data? These are unknown, it takes time to verify, but for now, the emergence of the new algorithm is still an opportunity for us, just like when thousands of thousands of faces just came out, also let many sellers taste the sweetness, and these sellers, is the first to embrace the new algorithm, and “ Internal skill ” Solid that part, I hope that every POD clothing seller, can become a part of this.
Conclusion
In short, with the application of COSMO algorithm, the competition pattern on the Amazon platform is undergoing profound changes, which is a change and an opportunity, for us POD clothing sellers, want to seize this opportunity, only to keep up with the pace of The Times, constantly innovate and change, and continue to accumulate, do a good job in internal work, products, products, products, products, products, products, products, and so on. It is possible to be invincible in this digital transformation.
FAQ
1.Q: What is the COSMO algorithm?
A: The COSMO algorithm is an advanced artificial intelligence recommendation system developed by Amazon to provide a more personalized shopping experience by analyzing user behavior.
2.Q: How does it help increase sales?
A: Through a deep understanding of user preferences, COSMO is able to show your goods to the most likely interested groups, thus effectively promoting sales growth, but remember that the emergence of the new algorithm is Amazon's strategy to improve the conversion rate of the entire platform, not for you, so if you do not actively respond, Your results based on the previous A9 algorithm may be taken away by competitors, and the development of new products will also be affected, so we must actively understand the mechanism of the new algorithm and make new strategies for product optimization in order to allow our products to get more opportunities to show.
3.Q: What should I pay special attention to in order to get better results?
A: Focus on product quality, customer service and actively participate in all kinds of marketing activities are the key, these are the basic internal skills, only do internal skills, in order to be unpredictable “ Rivers and lakes ” On the invincible, of course, the algorithm changes, means “ Rivers and lakes ” Is also changing, the way of doing things and ways of life, naturally will not be the same, otherwise, it is easy to be replaced by a new generation of people, Amazon's new algorithm is no exception, the old algorithm to go through the people, if the new algorithm, even if the internal work is good, it is easy to be seen to take advantage of the opportunity to replace.
4.Q: Can small businesses benefit from this?
A: Of course! No matter the size, as long as the good use of existing resources, any enterprise has the opportunity to profit from it, in fact, every algorithm change, is a “ Bigger and stronger ” Opportunity, for us POD clothing sellers, small businesses good turn around, can go “ Sword deviation peak ” To quickly get feedback on new algorithms, and large enterprises may be due to “ Inertia ” Affected by some, but because “ Internal skill ” Strong enough, it is still not comparable to ordinary people, if you change the way you play, you also have the opportunity to surpass the previous pressure on your head. Take the lead, brother ” Of course, there will be people down, in the cake has not become larger, the market is a zero-sum game, although a variety of algorithms and mechanisms, greatly alleviate and avoid the winner-takes-all situation, but “ The Law of the jungle ” Still deep in the core rules that affect the development of everything, so we POD clothing sellers must always pay attention to, in order to avoid becoming the one who is being ripped off. Sheep ” .
5.Q: How do I track the effect of the algorithm?
A: Using the data analysis tools provided by Amazon to regularly check the performance of the store, and make adjustments accordingly, the new algorithm is the same as the thousands of thousands of Taobao, essentially is a means of distribution, seemingly for the benefit of customers, of course, to some extent, it is true, breaking the big seller's “ Monopoly ” Behavior, so that more high-quality goods have the day, but also make any accumulation becomes difficult, the harvest period is becoming shorter and shorter, the acquisition of natural traffic is becoming more and more difficult, so in fact, this is still a means to increase traffic costs, is the core factor that the platform wants to increase revenue driven, can meet is that the future traffic will become more and more expensive, The inner volume will be more and more serious, POD clothing industry partners, must take advantage of the situation has not yet developed to this step, as far as possible to accumulate their own advantages, to establish their own moat.
