According to the survey, in 2024, Amazon US site still maintains its leading position in the global e-commerce market, according to the forecast of modern digital retail consulting company MomentumCommerce, Amazon US site's total retail sales in 2024 will reach 641.3 billion US dollars, an increase of 19.9% from 2023. The report shows that consumers are paying more and more attention to cost performance when buying goods. They no longer just pursue low prices, but pay more attention to the quality and performance of goods. And with the improvement of consumers' living standards and the change of aesthetic concepts, their demand for goods is becoming more and more diversified and personalized.
Next, EZEJ Technology will take you to a detailed understanding of the recent stage of the Amazon consumer survey report, take a look at the current cross-border e-commerce consumers based in the United States, what are the main needs of the current?
First, neutrality is not the mean
American consumers attach great importance to self-expression and personalized needs. They believe that everyone has the right to determine their own lifestyle and to choose products and services that are in line with their interests and values. With the rise of a new generation of consumers, this focus on personalization and self-expression will continue to strengthen. The survey found that people under the age of 35 have a higher sense of personal value.
1, jewelry
- Subdivision: Paper Clip Earrings
- Buyer needs: paperclip earrings
- Hot keywords: pavoi jewelry,pavoi earrings
- Search volume growth (last 180 days) : 79.06%
- Search volume growth (last 90 days) : 4.66%
- Price range: $11.79-$24.34
2, hat category
- Subdivision Options: Custom hats
- Buyer requirements: custom hat
- Popular keywords: custom hats for men,custom hats,gorras personalizadas de hombre
- Search volume growth (last 180 days) : 8.23%
- Search volume growth (last 90 days) : 32.93%
- Price range: $0.94-$42.32
3, clothing
- Sub-selection: Rainbow Top
- Buyer needs: rainbow shirt
- Hot keywords: rainbow shirt for women,pride shirts for men,pride shirts men
- Search volume growth (last 180 days) : 140.75%
- Search volume growth (last 90 days) : 360.05%
- Price range: -$6.68--$48.79
Two, Small holiday big consumption
Compared to 2023, U.S. consumers are both looking forward to and preparing for the holiday season more than in previous years, with 85 percent of respondents excited about the holiday celebration and expecting to celebrate the holiday early. They are eager to celebrate and socialize, and respondents aged 26-45 in particular show greater enthusiasm and anticipation for this year's holidays.
Consumers are most willing to spend on clothing during the holiday, followed by footwear, beauty or personal care, electronic products and so on.
Among them, women's willingness to consume beauty care is significantly higher than that of men, while men's willingness to consume electronic products is significantly higher than that of women.
Consumers with higher income are more willing to spend money on clothing and footwear Consumers with lower income are more willing to buy wireless products than those with higher income.
Young people are more willing to spend money on shoes or electronics Consumers aged 46 to 55 are relatively more willing to buy clothing products or beauty care than consumers in other age groups.
4, Home
- Subdivision: Blankets
- Buyer demand: blankets
- Top keywords: blanket,throw blanket,fleece blanket,Blankets queen size
- Search volume growth (last 180 days) : 181%
- Search volume growth (last 90 days) : 26%
- Price range: $20- $30
According to the above survey report, Amazon consumers, mainly in the United States, still have a huge consumer demand for clothing. However, compared with the clothing categories concerned by low-income people, the main force of clothing consumption at present is consumers with higher incomes, who have higher requirements for clothing, whether it is quality, individuation or specialization. All of them represent consumers with higher incomes who are willing to use higher prices to obtain better quality goods.
This is undoubtedly very suitable for our pod clothing sellers, whether it is the traditional on-demand model, or the POD+ small single fast reverse “ New ” Mode, there are great opportunities to cut into the demand, to meet the demand, this is our advantage, but also the future trend, small partners must pay attention to, the needs of consumers, the real understanding in place, in order to choose the above, “ Fast ” One step.
END
No matter what kind of goods, to meet the needs of consumers is absolutely the first, and this is also the first direction of selection, or even the only direction, if there is no demand, no matter how good your goods are, it will be slow to sell, and once you find the precise demand, even if the quality of the goods is not satisfactory, there are buyers for its consumption, but do not false publicity, Shoddy, all the introduction and publicity, must be in line with consumer expectations and in line with the real situation of the product, because the quality of the product is never the first reason for consumers to pay, whether it meets the needs of the other party is, friends, must focus on this point, do not “ One compartment ” Willing, to “ Get it both ways ” Its beauty.
