Those who have just started to contact POD mode must pay attention to one point, that is, the importance of Western festivals, compared with the relative treatment of our Chinese festivals. Conservative ” Westerners treat festivals more “ Enthusiasm ” Especially some characteristic holidays, such as Halloween, Christmas, this kind of “ Enthusiasm ” Will push them “ Crazy ” Consumption, thus creating one cross-border e-commerce hot moment after another, is the best time for small partners to create explosive models.
Next, EZEJ Technology will tell the friends in detail, the westerners treat the festival differently from us.
For example, how did Americans behave this past Halloween?
As we all know, Halloween has a certain amount of heat in the world, known as the most successful commercial Western festival, so when we talk about Halloween, Chinese people often have their own imagination and cognition, and in fact, the American Halloween, but obviously with our imagination, there is a little wrong. First, let's talk about what Chinese people think Halloween is.
In our impression, Halloween may be a bit of a novel, with a bit of scary elements of the Western holiday. Maybe we think of jack-o '-lanterns, quirky decorations, and the occasional Halloween activity we see at a mall or theme park. But in general, Halloween for the Chinese is more of a cultural curiosity and dabbling experience.
However, when we look at the United States, the scene is simply breathtaking. A former colleague of mine drove by and the footage was jaw-dropping. The streets are filled with elaborately decorated houses, jack-o '-lanterns glistening eerily, and spooky decorations such as fake spider webs, skeletons, and ghosts hanging over the branches and doors and Windows. Americans seem to be on a spending spree this holiday season.
Halloween parties are an essential activity for Americans. They will spend a lot of money to set up the party venue, buy food, drinks and entertainment supplies. The sound of music, laughter and screams mixed together to create a warm and crazy atmosphere.
By contrast, Chinese people's consumption on Halloween is very limited. We might buy a small jack-o '-lantern as a decoration or participate in some simple Halloween activities, but rarely invest as much money as Americans do.
The crazy consumption of Americans on Halloween, on the one hand, comes from their love and attention to the festival, on the other hand, it is also related to their consumption culture. Americans are used to enjoying themselves during the holidays, expressing their joy and enthusiasm through consumption. However, Chinese people pay more attention to the cultural connotation of traditional festivals and family reunion, and their consumption of Western festivals is relatively rational.
And the coming Christmas, as one of the biggest holidays in the United States, the shopping mall is full of people, everywhere is a lively Christmas atmosphere.
In America, Christmas is more than a religious holiday. It is a cultural phenomenon, a time for family togetherness and sharing. Every town, every home, has its own unique way to celebrate the decoration, such as:
Decorate the Christmas tree: Almost every family will place and decorate a Christmas tree in their home, which is decorated with lights, gifts, colored balls and all kinds of decorations.
Christmas lights: Many families will decorate the exterior of the house with colored lights, and some will display other decorations, such as inflatable snowmen, Santa Claus and reindeer.
Christmas cards: Christmas cards are exchanged between relatives and friends to express season's greetings and best wishes.
Christmas gifts: On Christmas Eve or Christmas morning, family members exchange gifts with each other. Children will expect Santa Claus to bring them presents.
Christmas dinner: Families gather for a traditional Christmas meal, which usually includes roast Turkey, ham, Christmas pudding, sweets and fruit cake.
Christmas Markets: Before Christmas, many cities have Christmas markets that sell a variety of crafts, decorations, and festive foods.
Christmas stockings: Children hang up Christmas stockings in anticipation of Santa Claus bringing them small presents at night.
In the small town, every family competes with each other and adorns every corner with colorful lights and decorations.
The Christmas tree, like a bright jewel, stands on the roof, shining dazzling light.
Colorful lights, jumping in the night, outline a warm outline. Every detail tells a strong festival atmosphere.
This is not a simple decoration, but a hope and longing for a better life, a symbol of family reunion, and a carrier for sharing love. In the careful arrangement of each family, there are deep emotions.
Christmas tree, lights, presents … … Every link requires a lot of capital investment. Americans spend hundreds or even thousands of dollars to decorate their homes and buy gifts for family and friends.
But for Americans, it's a price worth paying, because you can't put a price on the joy and memories that Christmas brings.
Then there is Thanksgiving, also one of the important holidays in the United States, its significance is equally profound, not only limited to religious Thanksgiving, but also a celebration of culture and family.
On this day, people express their gratitude to family, friends and all the good things in life in many ways. People will write cards to teachers or people to thank, and when giving gifts, they also need to carefully wrap the gift box. These details show that Americans attach importance to gratitude. Therefore, on the eve of Thanksgiving, they will choose the right gifts, or personally make unique decorations, only to bring a surprise and moving to their relatives and friends on Thanksgiving Day.
These gift boxes, some are decorated with colorful, some are simple and elegant, they are not only material gifts, but also the communication of the soul and the transmission of emotions.
Thanksgiving is not only a holiday, but also an attitude towards life. It reflects the importance Americans place on family, friendship and relationships, as well as gratitude for the good things in life.
These celebrations are not only a material investment, but also an emotional exchange. What Americans spend on these festivals is not only their love of festivals, but also their attention to family and affection. These traditions, passed down from generation to generation, have become the common cultural memory of Americans and an indispensable part of their lives.
Through the above three festivals, I believe that many partners have a deeper understanding of the differences between the United States and the West on festivals, in fact, POD clothing customization model and Western festival needs have a high degree of compatibility, can be based on the needs of special festivals, to create high-quality new models, By selecting product categories, layout ahead of time, optimizing customized experiences and combining promotional activities, it is easy to achieve significant sales results in the Western festival market.
Even, for any cross-border seller, these festivals are a sales opportunity not to be missed, EZEJ technology reminds you, we must repeatedly pay attention to these popular Western festivals, not only the United States, other developed countries, there are also hot festivals in high demand, grasp these festivals, will make it easier for us to enter the country's market. Help us to better operate and explore the country's market.
END
From the above article, friends should be able to see that the festival in the eyes of the West is obviously different from us, which is actually due to the difference in thinking and consumption concept. For the Chinese, saving and having more than enough every year is a very important performance in the struggle of life, which is derived from thousands of years of culture and is engraved in our DNA bit by bit. Therefore, even if it is the most important Spring Festival, most of our New Year goods are only reflected in gifts and food, and the rest of the family decoration is relatively simple, only Spring Festival couplets and lanterns. Standard ” Configuration, but not in the West, their attention to each festival, as well as the concept of consumption in advance, will let them appear in each festival more consumption, and mainly reflected in the specific elements of the festival, and this is obviously an important direction of our clothing pod design.
