Introduction
In today's e-commerce era, Amazon, as one of the world's largest e-commerce platforms, provides unlimited business opportunities for sellers. However, if you want to stand out among the many goods, become the real “ Explosive goods ” But it's not easy. So, how should we POD clothing sellers build explosive products? In other words, what kind of products have the qualification to become explosive products? This article will explore in depth how to select Amazon explosive products, their specific characteristics, and how to optimize the Listing to maintain stable sales growth. Let's uncover the secrets behind Amazon's explosive products!
Choose the right explosive, win at the starting line
Before starting to sell, it is crucial to choose a product with potential. Here are some key factors to help you identify potential explosives:
- Market demand: Research the demand trend of the target market, to understand what consumers really need, generally speaking, only the market demand is large, while meeting the broad demand of the product, there is the possibility of blowing up, there is not enough demand, the product again quality, is also “ Niche ” Commodities, there is no way to form explosive.
- Competitive analysis: Evaluate the situation of competitors, find their own unique selling points, generally speaking, a product can be hit, then it compared to competitive products, the inevitable advantage is obvious, and this advantage can be positioning, price, function, evaluation and other aspects, in short, your product want to become explosive, you must have enough competitiveness.
- Differentiation and high added value: Ensure that the product has differentiation or uniqueness, while having high added value, can meet or even exceed the expectations of consumers, such products, not only have higher competitiveness, but also can rely on uniqueness, and avoid direct competition, so that the explosive period becomes longer.
- High profit products: At the same time of reasonable pricing, there can be high-profit products, but also have the potential to become explosive products, because this means that when you do promotional activities, you can also ensure that there are certain profits, and these profits will make you more inclined to promotional activities, so as to quickly accumulate sales, and stabilize the market, but unfortunately, in today's market, if you want to become explosive products, And want high profits, is a more difficult thing.
- Supply Chain stability: Ensure the supply chain is reliable, avoid out of stock or delayed delivery, the supply of explosive products is very important, especially in Amazon, not enough inventory, will make your link weight drop, want to create explosive products will be more difficult, so, to ensure the stability of the supply chain, is a very important thing, Be sure to have the ability to react quickly when there are signs of explosive products.
Selection and optimization of Amazon explosive products
1. Specific characteristics of Amazon explosive products
Explosive products on Amazon usually have the following distinguishing characteristics:
- High demand: products are in high demand during a specific time period, with high search volume and purchase frequency.
- Uniqueness: A product has a unique design, function, or brand story that can capture the attention of consumers.
- High praise: has a large number of positive reviews and a good reputation among consumers.
- Advertising effect is good: Through effective advertising, can get a lot of exposure and orders in a short time.
- Seasonal products: Some products are more affected by the season, such as summer sunscreen, winter thermal supplies, etc.
In addition, if the product itself is in demand, but the supply channel is relatively narrow, it will also produce explosive e-commerce products on the network. For example, it is difficult to have shops for plus-size women's clothing in the Japanese offline market, so a large number of explosive products for plus-size women's clothing have emerged on the Amazon Japan website, which is that the corresponding demand has not been met by traditional or normal channels. Thus seek new channels and paths.
Good products, or explosive products must be products with high demand, and by analyzing the needs of consumers, and then giving more accurate satisfaction, is our core thinking and judgment criteria to create explosive products.
2. How to optimize Amazon explosive products
Once the right explosive product is selected, the next step is how to increase sales by optimizing Listing. Here are a few key steps:
- Title optimization: Use keywords rich and accurate descriptions of the title, improve search rankings.
- Picture quality: provides high-definition, multi-angle product pictures, showing the details and characteristics of the product.
- Detailed description: Write a detailed and engaging product description, highlighting the advantages and selling points of the product.
- Keyword setting: Set keywords reasonably to ensure that the product can be searched by more potential customers.
-A + page: Use A+ pages to enhance the brand image and provide richer information and visual experience.
It should be noted that the time to optimize Listing is very important. Blindly modifying or immediately starting to optimize after a period of accumulation and finding that there is room for optimization is not the best choice. Then, how to optimize Listing is the best choice?
3. How to optimize Listing correctly? What situations can I modify Listing?
- When the sales of listing show a rising trend recently, there is no need to make any adjustment, even if there are small defects, just make a record.
- When listing sales and ranking are stable, do not make any changes. Since it can steadily issue orders, it proves that the performance of listing has been very good, and then to adjust it is nothing more than gilding the lily, so it is unnecessary.
- When the sales volume of Listing decreases significantly, and the product does have many problems and deficiencies, and there is no competitive advantage compared with competitive products, targeted optimization can be carried out to make the listing more cater to the new algorithm. However, it is recommended to test before formally optimizing.
- When this listing has not sold for a long time, or its sales have completely failed to meet its expectations, it can be modified according to the actual situation. Due to the long-term absence of sales, the weight of listing has been reduced to a very low level by Amazon system, so it is recommended to optimize the copywriting completely and revitalize links.
To sum up, it can be seen that modifying Listing will cause the link to be re-judged and may be judged as a new product, so it must be carefully modified. Among them, title, main graph and category are the most important information, and as long as they are changed, they will inevitably be re-judged and lose a lot of weight. Therefore, in the optimization of listing, The most important thing is to optimize the layout of Listing copy through modification check test before publication. Once published, do not easily adjust Listing. Because sometimes your adjustments may not be optimizations, but just damage your listing, and the result is a sales explosion.
4. Note the following when modifying Listing:
- Make data comparison before optimization and record it in the optimization table. For example, optimize five points, record the listing conversion rate before optimization and some relevant keyword data. Then compare the performance after optimization to judge the effect of the optimization.
- To optimize, don't change too many things in listing at once, and don't change them too often, good performance or stable link changes must be taboo!
- Don't optimize listing based on your feelings. This is also a common problem of many sellers, picking keywords by feeling, doing pictures and other operations. On Amazon, everything you do has to be based on data, otherwise it will only hurt your links.
5. How to optimize Listing to avoid sales decline?
In order to ensure that the optimization of Listing does not lead to a decline in sales, the following measures can be taken:
- Gradual adjustment: only modify a small part each time, observe the effect and then make further adjustments, pay attention to the number of adjustments, do not change frequently, even if you only modify a little each time.
- Data support: Make decisions based on data analysis, not feelings.
- Test different versions: Run A/B tests to find the most effective Listing version.
- Pay attention to user feedback: Listen to customer feedback and continuously improve the product and Listing.
- Update regularly: Check and update Listing regularly to ensure that the information is accurate and current.
6. Reasons for the sudden decline in sales of explosive products that have been successfully built and countermeasures
Even though we POD clothing sellers have worked hard to build explosive products, there are still times when sales drop significantly. Here are some common causes and what to do about them:
- Improper modification of Listing: Frequent or significant modification of Listing may cause the search engine to re-evaluate and affect the ranking.
- Countermeasures: Gradually make small adjustments and monitor the effect.
- Insufficient stock: Out of stock will lead to the loss of customers and affect the credibility of the store.
- Countermeasures: Plan inventory in advance to ensure supply chain stability.
- Increased market competition: New competitors enter the market, resulting in a decrease in market share.
- Countermeasures: Continuous innovation to enhance product competitiveness.
- Negative reviews increase: Negative reviews reduce consumers' willingness to buy.
- Countermeasures: Positively respond to negative comments and improve product quality and service.
- Policy changes: Changes in platform policies may affect product visibility and sales.
- Countermeasures: Pay close attention to the platform policy and adjust the strategy in time.
In addition to the above general circumstances, there are also some special circumstances that will lead to a significant decline in sales, such as the Christmas period, during the whole Christmas period, most categories will show a downward trend in sales, not because your products are not good or there are any problems, but because during this period, consumers are on vacation. In the past, the vast majority of consumer demand has been met in advance, just like we prepare New Year's goods, the New Year will not have to buy things, so, at the same time, the sales decline, to analyze the specific reasons, in order to give specific countermeasures, rather than relying on their own imagination and thought, this will make you not easy to create the link, getting worse, to do targeted strategies.
Conclusion
The selection and optimization of Amazon explosive products is a systematic project, which requires comprehensive consideration of market demand, product quality, competitive environment and other factors. Especially when a product begins to rise steadily, this time we must control our hands and let ourselves not so “ Be diligent ” Many times, once the product is released, it has already decided its “ The future ” Just like people, the vast majority of people are born to determine his fate after, with their own efforts to change the fate of not only a few, the range or limit of change will still be affected by birth, just like the link we publish. Therefore, we POD clothing sellers must do a good job in the early work, through scientific methods and continuous efforts, continuous accumulation of experience, so as to create real explosive products on Amazon, to achieve steady growth in sales.
FAQ (FAQs)
1. How to determine whether a product has the potential to become explosive?
- Judging by market research, competitive product analysis and consumer demand analysis.
2. Why would changing Listing cause sales to decline?
- Modifying the Listing may result in a reevaluation by search engines, affecting ranking and visibility.
3. How to avoid sales decline caused by insufficient inventory?
- Plan inventory in advance to ensure supply chain stability and avoid stock outages.
4. What are the ways to improve the product praise rate?
- Provide quality products and services, actively respond to customer feedback, and encourage satisfied customers to leave positive comments.
5. How to effectively use A+ page to increase sales?
- Use A+ page to provide rich product information and visual experience to enhance brand image and appeal.
