Introduction: The collision of fashion and personality
Cross-border e-commerce POD apparel industry partners to Aliexpress this cross-border e-commerce platform believe are not too strange, as one of the earliest cross-border e-commerce platforms to go to sea in China, Aliexpress clothing has always been a popular category, attracting the attention of countless merchants. However, in the face of the diversified aesthetic needs of foreign consumers, how to accurately grasp the fashion trend and create the store style that meets the preferences of the target group has become the challenge faced by many businesses, whether it is the shop on cross-border e-commerce, or the POD clothing independent station, to find the target customer group, and to create boutique stores has gradually become the current trend. So, how do we choose the store style and create a boutique store? Next, this article will explore the six styles of women's wear officially launched by AliExpress, as well as the importance of cross-border clothing stylized, and introduce the content of the six mainstream women's wear styles in detail, hoping to help POD clothing sellers find their own unique positioning.
First, AliExpress clothing style definition
AliExpress platform advocates “ Stylization of clothing ” Refers to the store has a clear and distinct style positioning, can clearly attract a specific group of people. This model not only helps to enhance brand recognition, but also enhances customer loyalty to the store. For women's wear, Express officially divides the women's wear category into six styles: sweet youth, personality street, commuting elegance, urban sexy, comfortable and simple and ethnic tribes, each style has its unique charm and audience, and provides keyword tags to help many women's wear sellers choose and classify their own products to help them create their own boutique stores.
Two, women's style category introduction
For cross-border e-commerce women's sellers, including our POD clothing sellers, Aliexpress official summed up the style of women's wear, is very meaningful for reference, it is very helpful for us to lock the precise target customer group, next, EZEJ technology for you to introduce the Aliexpress official launch of six styles of women's wear:
1. Personality street: The choice of trendsetters
- Applicable crowd: 18-35 years old, students and workers who pursue fashion.
- Secondary style:
- Hip Hop Style
- Punk Style
- Sporty Chic
- Gothic Style
- Motorcycle style (Moho & Biker Style)
- Safari Style
- Military Style
- Rocker Chic Style
- KPOP Fashion Style
- Style keywords: Neutral, boyfriend, hipster, silhouette, shoulder drop, irregular, color bump, splicing, three-dimensional cut, droplet, tall, big color block, exaggerated, multi-element, creative, mix and match, graffiti, camouflage, bright colors, splicing, color bump, mix and match, letters, exaggerated, loose, crop, shoulder drop, silhouette, wild, street, military, rivet, badge, metal, hole Chain, leather, PU, patchwork, tattoo, embroidery, Medieval, Gothic, black, white, dark red, slender, ruffled, lace, mesh, anklets, bats, skulls, spiders, holes, rivets, leather pants, chains, lanyards.
- Summary: Through the above categories and the second class style division, we can clearly know what the audience is, especially the second class style classification, is clear and clear, and according to the above keywords, we can also dig out the specific style details and design elements, we create a personalized street style women's boutique store, It is of great reference significance and value, helping us to accurately target groups at the same time, but also accurate selection program, and at the same time, it is equivalent to expanding the corresponding keyword library.
2. Sweet youth: The romantic expression of a girl's heart
- Applicable crowd: 16-24 years old, full of romantic dreamism color lovely girls.
- Secondary style:
- Bohemian Style
- BM Style (BM Style)
- Prairie Chic
- Preppy Style
- Lolita Style
- Pop Art Style
- Mori Girl Style
- Lovely Princess Style
- Japanese Kawaii fashion style
- Cowgirl fashion style
- Girl next door fashion style
- Style keywords: Spring, slim, warm, elegant, colorful, lace, embroidery, floral, bow, long skirt, big bottom, ruffle, lovely, lively, pink, pure, flowers, A-line skirt, lace, crisp, dream, check, stripes, Union Jack, pendant pants, painter's hat, plaid, mote sweater, V-neck, vest, wool coat, ink, youth Lively, bright, relaxed, close to the people, everything, popular.
- Summary: From the second class styles, we can see that the style of sweet youth is aimed at women in the student age, taking high school and college as the main target groups, and summed up a large number of second class styles for our reference. In fact, if we want to do boutique stores, the target group is female in the student age. Then you can further optimize your store through these two styles, of course, similar styles can also be appropriately integrated, but to highlight the mainstream, such as preppy style, Lolita style, Bohemian style, Korean BM wind are currently popular styles, but the target group is actually different, according to the market we do to judge. For example, in the Asian market and the American market, women who are students need to create boutique stores with different styles.
3. Commuting elegance: Fashion choices for working women
- Suitable for: 24-45 years old, professional women.
- Secondary style:
- Commuting style (Office Lady)
- Business Casual
- Neutral Style (Normcore)
- Formal (Formal)
- England Style
- Retro Fashion
- Style key words: Elegant, dignified, intellectual, generous, gentle, formal, able, crisp, suit, tight, straight, waist, straight, high waist, silk, pendant, shoulder pads, white collar, elegant, light ripe, mature, able, simple, atmospheric.
- Summary: Commuting elegance because the age span is large, each of the two types of style, there are considerable differences, there are certain users, and, in the same style, there are different preferences and preferences, because we are facing a mature female market, compared with the student age “ Impulsivity ” , did not form itself “ Style ” In fact, the group between the ages of 24-45 can be refined again, and among them, there will be differences in quality, price, and style, which requires us to further study the corresponding market and make the store more detailed.
4. Urban sexy: show confidence and charm
- Applicable crowd: 18-35 years old, chasing fashion, love fitness urban women.
- Secondary style:
- Beach Sexy
- Nightclub Fashion
- Evening Party Sexy
- Kim Kardashian style
- Style keywords: Sexy, tight, hip, hip wrap dress, bandage dress, nightclub, party, showy, diagonal shoulder, ruffle, line neck, flared sleeve/pants, hollow, lace, lace-up, fringe, print, waist, high/low waist, crop, hole, wide leg, Harlan, collarbone, pure desire, ultra short, low neck, tee, backless.
- Summary: Compared with the commuting elegance, the urban sexy style is quite clear, which is one of the most suitable categories to cut into. At the same time, the scene division in the two styles also makes us very clear about the demand for different styles of supply. It can be said that this is a very clear style track, if the cognition of clothing is not deep enough, it is recommended to start from this piece. However, it should be noted that because the style is clear, the competition will inevitably be more intense, and we should be prepared for the selection.
5. Comfortable and simple: the ideal choice for home life
- Applicable population: 18-35 years old, suitable for flexible home life and office population.
- Secondary style:
- Basic Leisure (Basic& AMP; Casual)
- Minimalist
- Athleisure fashion
- Style keywords: Comfortable, casual, loose, skin friendly, plain color, gray, white, pure cotton, home, sports, chiffon, silk, orthodox, stripes, polka dots, sweat absorption, warm, windproof, quick drying, elastic, base.
- Summary: Home life in addition to reflect the comfort and simplicity, in fact, can also provide some between elegant and sexy style, this kind of customer groups sometimes do not mind at some time to show their sexy and soft, such as silk pajamas, you can do comfortable and sexy, in addition, this kind of group on the material and fabric will have certain requirements, Similar to the elegant class of office women, compared to the urban sexy only focus on style and details, this style is indeed a choice between women.
6. Ethnic tribes: Free and independent women
- Applicable crowd: 18-35 years old, independent spirit, free and unruly women.
- Secondary style:
- Bohemian Style
- Printed tribal style
- Lagenlook Fashion style
- Italian Sicilian Fashion
- Urban Gypsy Fashion
- Style keywords: Bohemian, Gypsy, Turkish, hippie, fringe, suede, cape, floral, lace, cowboy, tribal decoration, mandla painting, silver jewelry, braid, tie dye, pan buckle, retro, loose.
- Summary: This category is mainly the traditional clothing, or the improved style of ethnic clothing, adding the unique elements of traditional and ethnic clothing, and then integrating them into modern clothing to form a unique retro and ethnic style, which is the pursuit of some young women for fashion, such women like these elements very much, when we do this kind of boutique stores, We must cut into their hearts from these traditional and ethnic elements, so that they can feel our professionalism and knowledge, so that they are more willing to trust our store or website and become loyal fans.
Three, how to win the market through style
1. Precise targeting of target groups
Understanding the characteristics of different styles of target groups can help you more accurately locate your store style, so as to attract the right customer groups.
2. Create a unique brand story
Each style has its own unique cultural background and story behind it, and by telling these stories, it can increase the brand's appeal and customer's sense of identity.
3. Be consistent and innovative
While adhering to the core style, we continue to introduce new styles and designs to maintain the freshness and competitiveness of the store.
4. Optimize product display
Through high-quality product pictures and detailed product descriptions, let customers better understand your products and improve the conversion rate of purchase.
5. Strengthen social media marketing
Use social media platforms to promote, interact with target customers, and expand brand influence.
Conclusion
From the six major styles and many secondary styles of AliExpress, as well as more keywords, I believe that many of our partners in the POD clothing industry have already had a deeper understanding of the category of women's clothing, and should also have a deeper understanding and understanding of the accurate positioning and stylized operation of the next store. This is very beneficial for us to establish a stable customer base. Finally, I hope the content of this article can help you stand out in the fierce market competition and win more customers' favor.
FAQ
1.Q: How to determine the right store style for me?
A: You can analyze the consumption habits and preferences of the target market, combine your own advantages and resources, and choose one or several styles to focus on development.
2.Q: What are AliExpress's requirements for clothing merchants?
A: Aliexpress requires merchants to have their own core style and main products in order to better cultivate customer loyalty, rather than disorderly goods piled up.
3.Q: Why is it necessary to stylize clothes?
A: Clothing stylization helps to enhance brand recognition, enhance customer loyalty, and thus improve sales performance.
4.Q: How to carry out effective marketing promotion on AliExpress?
A: In addition to optimizing product display, social media platforms can also be used to promote, establish a good interactive relationship with customers, and improve brand awareness.
5.Q: What are the six styles of women's wear in AliExpress?
A: AliExpress six women's styles are: personality street, youth sweet, commuting elegant, urban sexy, comfortable simple and ethnic tribe.
