Introduction: The battlefield of fashion e-commerce, how to choose novice sellers?
In the digital age, e-commerce platforms have become an important part of the fashion industry. For clothing sellers who want to enter this market, choosing the right cross-border e-commerce platform is crucial. So how should we POD clothing sellers choose? This article will delve into the commission structure, fee content, and return policies of popular platforms such as TikTok, Amazon, Temu, AliExpress, and Shein in the apparel category, and analyze the return rate to help novice sellers make informed choices.
First. Overview of commissions and charges for clothing categories on major platforms
Before we get into the details, let's take a look at the basic commission rates and fees for each platform. This will not only help you understand the cost structure, but also allow you to better plan your profit margins.
1. TikTok - The Rise of Tiktok Shop
- Commission ratio: Usually 5% to 10%, depending on the category.
- Fee content: In addition to the basic commission, may also include advertising costs, logistics costs, etc.
2. Amazon - e-commerce giant's clothing market
- Commission ratio: Clothing category is generally about 17%.
- Fee content: Monthly rental fee, storage fee, delivery fee, etc.
3. Temu - an emerging cross-border e-commerce platform
- Commission ratio: Approximately 10% to 15%.
- Fee content: No additional fixed fee, but transaction handling fee will be charged.
4. Aliexpress - Global shopping paradise
- Commission ratio: About 8% to 10%.
- Fee content: includes commission, transaction fee, logistics fee, etc.
5. Shein - Representative of fast fashion brand
- Commission ratio: Relatively low, about 5% to 8%.
- Fee content: Mainly commission, other fees are less.
The proportion of commission is an important data for cost accounting, but it should not be an important basis for the selection of platforms, because although the commission of some platforms is high, the selling price and sales volume are far ahead, such as Amazon, if we can determine that our products are suitable for this platform, we should still choose first, of course, As an important data of cost accounting, the commission data of the platform is very important, it can let us clearly see how fierce the competition of similar products on the platform, if a hot selling goods, after deducting all costs, there is no profit, then for our small partners in the POD clothing industry, we must carefully consider whether it is worth it. Fight to kill ” MHM.
Two. Analysis of return policy and return rate
Understanding return and exchange policies is critical to maintaining customer satisfaction and reducing operating costs. The following are the return policies and return rates of each platform:
1. TikTok
- Policy: provides 7 days no reason to return or exchange.
- Return rate: is relatively low, about 5%.
2. Amazon
- Policy: offers no reason for return or exchange within 30 days.
- Return rate: high, about 15% on average.
3. Temu
- Policy: offers no reason for return or exchange within 14 days.
- Return rate: Medium, about 10%.
4. Aliexpress
- Policy: offers 7 to 15 days for no reason to return or exchange.
- Return rate: Medium high, about 12%.
5. Shein
- Policy: offers no reason for return or exchange within 30 days.
- Return rate: is low, about 6%.
For the clothing category, the return rate is definitely a more important platform data than the commission rate, because for a large part of cross-border clothing sellers, the return rate is equivalent to the cargo loss rate, especially for spontaneous goods, this cargo loss is not only the loss of a piece of goods, but also freight, and promotion costs, the combined loss is not small, so, To judge whether a platform is worth our entry, the return rate is definitely an important criterion. Of course, the return rate here can only be used as a reference. We should integrate our own products and similar products of the platform to calculate the cost, and cover the return rate in the cost calculation to see whether there is profit. So until we don't have enough budget or operational means, we still have to choose carefully.
Three, novice clothing sellers how to choose the platform
For novice sellers, choosing the right platform is the first step to success. Here are some key factors to help you make your decision:
1. Target market positioning
If your target market is younger consumers, TikTok and Shein may be better choices.
- If you want to enter the global market, Amazon and AliExpress are good options.
- If you focus on emerging markets, Temu may be better for you.
2. Cost consideration
- Amazon's costs are relatively high, but brand exposure and traffic are greater.
Shein and TikTok have lower costs and are suitable for novice sellers on a limited budget.
Temu and AliExpress have flexible fee structures that are suitable for sellers of different sizes.
3. Return and exchange policy
- Choose a platform with low return rates and friendly policies to reduce operational risk.
- For example, Shein and TikTok have lower return rates and looser policies.
4. Platform support and services
Some platforms offer more training and support to help new sellers grow quickly.
- For example, Amazon offers a wealth of seller tools and resources, while AliExpress has a dedicated seller community.
5. Settling method and characteristics
|
Flat station |
Entry method | Features | Suitable for seller type |
| TikTok | Independent application | Easy and fast | Individual Sellers, small businesses |
| Amazon | Account Registration | The process is more complex | Medium and large enterprises, brand merchants |
| Temu | Independent Application | Easy and fast | Small businesses, individual sellers |
| Amazon | Account Registration | The process is more complex | Medium and large enterprises, brand merchants |
| Temu | Independent Application | Easy and fast | Small businesses, individual sellers |
| AliExpress | Account Registration | The process is more complex | Small and medium enterprises, brand merchants |
| Shein | By invitation | Strict screening | Brand partners, quality suppliers |
Four. Summary
Choosing the right e-commerce platform is crucial for novice POD clothing sellers. By comparing commission structures, fees, return policies, and return rates across platforms, you can make informed choices based on your target market, cost budget, and business needs. I hope this article can provide you with valuable reference and wish you success in the field of e-commerce!
Five. Frequently Asked Questions (FAQs)
1.Q: Which platform should I choose as a new seller?
- A: Choose based on your target market, cost budget and business needs. For example, if your target market is young consumers, TikTok and Shein may be better choices; If you want to enter the global market, Amazon and AliExpress are good options.
2.Q: What are the differences between the return and exchange policies of different platforms?
- A: Return policies vary from platform to platform. For example, TikTok offers a 7-day no-reason return service, while Amazon offers a 30-day no-reason return service. Please refer to the official statements of each platform for specific policies.
3.Q: Which platform has the lowest return rate?
- A: Shein and TikTok have relatively low return rates of about 6% and 5%, respectively.
4.Q: What are the requirements for joining these platforms?
- A: Different platforms have different entry conditions. Generally speaking, you need to provide a valid business license, tax registration certificate and other relevant documents. Please refer to the entry guide of each platform for specific conditions.
5.Q: What platforms offer more seller support and services?
- A: Amazon provides a wealth of seller tools and resources, while AliExpress has a dedicated seller community. Choosing a platform that offers good support and service can help you grow faster.
