Introduction: Revealing the secrets behind Amazon Search
In the world of cross-border e-commerce, Amazon is a huge stage, however, it is not an easy thing to stand out on this stage. Optimizing the title and keywords of your Amazon Listing is like creating the perfect business card for your product so that potential buyers can find you at a glance. This is a critical thing for any Amazon seller, including us POD clothing sellers, and this article will take you to the heart of the process and teach you how to attract more attention through carefully designed titles and keywords.
In-depth understanding of the nature of keyword optimization
For our POD clothing sellers, whether it is Amazon platform, or other e-commerce platforms, or cross-border independent stations, keywords are crucial content, and when doing keyword optimization, it is not only about “ Surgery ” Research, i.e. specific methods and tools; It's more important to understand what's behind it. Dao” — — That is, the fundamental purpose of keyword optimization, the underlying logic of search and so on. Only in this way can you truly optimize and ensure that your products can accurately meet the actual needs of buyers. After all, only when your title clearly communicates the core values of your product can you really attract consumers who are looking for similar solutions.
Amazon Listing Title and Keyword optimization Detailed description
1. Define goals: Identify core elements that do not change
- Customer demand Keywords: Research the buyer's most concerned issues.
- Pain point Keywords: Find out the problems that users often encounter when using similar products.
- Selling point or highlight keywords: Highlight the unique advantages of the product.
- Use the crowd type keywords: to identify the target customer group.
- Use scenario or occasion keywords: Describe the specific situation in which the product is applicable.
- Basic attributes Keyword: Includes color, size and other basic information.
Basic attribute keywords, keywords of different scenes and occasions, selling points or highlights are never unique, and when we test the new title, we often need to carry out the corresponding combination of these variable keywords, using the early A/B test, to test the most suitable for our products (exposure and flow and conversion of the highest combination of keywords).
2. Keyword collection channel
- Top100 competitive product analysis: Extract high-frequency words from top ranked products.
- Amazon search box drop-down suggestion: Use autofill to get long tail words.
- Professional tool assistance: software such as seller elves, magic words to help mine data.
- Advertising Report Reference: Adjust natural search strategies based on paid promotion results.
3. Extract high-quality keywords
- Cross-comparison method: combines data from multiple sources to screen out recurring keywords.
- Classification archiving: Organizes keywords according to different types for subsequent use.
4. Write catchy titles
- keyword combination sequence: Reasonably arrange the position of different types of keywords.
- Follow the rules: Pay attention to character limits and case specifications.
- Add selling point: emphasize the unique aspects of the product to increase the click-through rate.
Build a complete optimization system
In addition to the title and keywords, other aspects should be paid attention to to comprehensively improve the quality of Listing. For example, writing detailed and attractive product descriptions, adding high-quality images, and actively collecting positive reviews. These are all integral parts of increasing conversion rates.
Conclusion
Through careful optimization of Amazon Listing titles and keywords, product visibility and sales can be significantly improved. But at different stages, the keyword strategy that needs to be made is slightly different. When there is no competitiveness, we avoid the competition of big words and core words, and do the main promotion keyword or optimization with the long-tail keywords that are more in line with the product. Then, according to the feedback of the product and the market, we constantly adjust and constantly optimize. More need to deeply understand the needs of the market and consumers, continue to improve and perfect, only in-depth understanding of these, your keyword strategy will be more reasonable, but also easier to get exposure and clicks, so as to take a step ahead in the fierce market competition.
FAQ (FAQs)
1.Q: Why does my product still have no traffic even with optimized keywords?
- A: Please check whether the correct selection of highly relevant keywords, and ensure that the title meets the requirements of Amazon, only highly relevant keywords, in order to attract accurate traffic, and then conversion, and conversion is sales, is an important determinant of keyword weight, no sales, there is no keyword weight, and there is no keyword weight, Even if the keywords are optimized, there is still no traffic, because your ranking will be very low, or even no ranking, that is, it is not shown in the eyes of the target customer group, naturally there can be no traffic.
2.Q: Can I copy the competitor's title directly?
- A: It is not recommended to do so, because the situation of each store is different, it is best to customize the Settings based on the characteristics of their own products, if it is similar products, you can learn from each other's core words and related keywords, but it is best not to copy directly, to do certain research and judgment, from the relevance and competition degree, heat and other dimensions to judge, Whether this keyword is suitable for themselves, at the same time, different products, because of the promotion, the transformation of the product page, the weight of the keyword is not the same, blindly copying the title of the competitor, and can not let you get more traffic, but will be more competitive “ Weak ” And can't compete with it.
3.Q: How can you tell which are valid keywords?
- A: You can evaluate the performance of keywords through the advertising report provided by Amazon background or other third-party tools, as previously mentioned, transformation is an important determinant of keyword weight, to determine whether the effective keyword, it is necessary to determine whether the word can bring transformation to your products, if there is no transformation, then hot, then high click keywords, It is also ineffective for you, just like keywords that are not highly relevant, which is not the keyword we need.
4.Q: How many keywords should you include in the title?
- A: It is generally recommended that the most important keywords be placed within 80 characters, and the length of the entire title be controlled within 120 characters. Based on the principle that the more advanced the keywords are, the heavier the weight is given (which is caused by the search mechanism), we should put the core words or the main push of the long tail words in a more advanced position, so as to better harvest the natural flow of keywords. Of course, under the rules that the keyword is mainly affected by the sales weight, once the sales weight of the keyword is up, essentially the sorting principle is also to concede, which is different from the ranking rules of the search engine, because the search engine can not quantify the standard of the keyword, so it will be more dependent on the sorting principle, but the e-commerce platform to quantify the sales standard, This will greatly reduce the role of the sorting principle, however, the length of the title is limited, and the new product in the early stage of no sales, is also dominated by the sorting principle, so in the early optimization, we must give priority to the sorting principle, and then do further optimization, focusing on the promotion of sales weight.
5.Q: Is it necessary to update the keywords in the title regularly?
- A: In general, the core keywords can not be changed, but other keywords, with market changes and seasonal factors, appropriate adjustment may help maintain competitiveness, and different promotion stages, with the product from new products to sales increased steadily, competitiveness increased, also need further optimization, The position of the core word is adjusted to a certain extent, in order to obtain greater traffic exposure, of course, after each adjustment and optimization, depending on the specific data and situation response, if there is a significant decline, especially the sales volume has a significant downward fluctuation, it is bound to be a problem, need to change back to the original title.
