Introduction
In the highly competitive cross-border e-commerce market, the fluctuating sales volume of Amazon stores is a big challenge for many POD clothing sellers. If you find that your store sales suddenly decline, don't panic, but should calm down and look at the problem, because it can be caused by a variety of factors, as long as we find the key factors, so that we can really solve the problem. In the following, this article will delve into these reasons and provide effective solutions to help you revitalize your store performance.
Understand the reasons for the decline in Amazon store sales
1. Listing changes frequently
Frequently changing product listings can cause Amazon's algorithm to reevaluate your item, which can affect its ranking in search results. In addition, it can confuse customers and reduce their willingness to buy.
2. Keyword ranking decline
Keyword selection and optimization is crucial to improve product exposure. If the keyword ranking falls, it means that potential buyers will find it difficult to find your goods, which will affect sales.
3. Customer service is not timely
Excellent customer service increases customer satisfaction and promotes word of mouth. On the contrary, if the response is slow or improper, it will damage the brand image and lead to a reduction in sales, at the same time, Amazon will also collect your response time, judge the quality of your service, and naturally reduce the supply of traffic for businesses with low quality.
4. End of advertising and marketing activities
Once you stop advertising or end promotional activities, traffic will naturally decrease, unless you have established a stable loyal customer base or have occupied the main keyword natural ranking, with a large number of natural traffic support.
5. Increased return rate
High return rate not only increases operating costs, but also reflects product quality problems or inconsistent descriptions, which will seriously hit consumers' trust. At the same time, Amazon will reduce the weight of products with a high return rate, resulting in less product exposure and lower sales.
6. Product parameters are incomplete
Detailed and accurate product information helps consumers make purchasing decisions. The lack of key details may lead to the loss of potential customers to competitors, and the reduction of conversion rate will also lead to the reduction of keyword weight, which will affect exposure, and sales will naturally decline.
7. Malicious selling and bad reviews
< p > with selling behavior and negative evaluation will directly affect the credibility of the product and sales performance. Especially when a large number of malicious bad reviews appear and low prices are sold, it will greatly reduce the conversion rate, and sellers need to take measures to solve it.
8. Seasonal factors
Certain commodities have obvious seasonal characteristics, and the demand is relatively low during the off-peak season, so the sales may have cyclical fluctuations.
How to avoid these problems?
1. Keep Listing stable
Minimize unnecessary changes and ensure that every update has a positive impact. At the same time, A/B testing is used to verify the effectiveness of different versions.
2. Continuous optimization of keywords
Periodically review and adjust the keyword strategy to adapt to market changes. You can use tools such as Helium 10 to analyze and find the best combination.
3. Strengthen customer service team building
Train professional service personnel to ensure rapid response to customer needs. At the same time, a clear service standard process is set up to improve the efficiency of problem solving.
4. Develop a long-term marketing plan
Don't rely on short-term incentives, but build a sustainable marketing system. Combine social media, email and other channels to promote the brand.
5. Emphasis on quality control
Strictly control the supply chain to ensure that every product delivered meets the expected standards. Continuously improve the design and manufacturing process by collecting user feedback.
6. Improve product description
Introduce the features and advantages of the product in as much detail as possible, and use high-quality pictures and videos to assist the display. You can also invite real buyers to share their experience as a reference.
7. Fight against malicious competition
In the face of malicious sellers, you can protect your own rights and interests by reporting to Amazon; For negative reviews, we need to actively communicate to find solutions and encourage satisfied customers to leave positive comments.
8. Flexible response to seasonal changes
Plan inventory management in advance and predict future trends based on historical data. Timely launch limited edition or special styles to attract consumers' attention.
Tips to increase sales in Amazon stores
- Establish a private domain traffic pool: Accumulate its own fan base by creating an official website and opening social media accounts.
- Participate in Amazon official projects: Join Amazon Prime, FBA and other services to get more exposure opportunities.
- Carry out cross-border cooperation: jointly hold activities with other brands to expand the scope of influence.
- Hold regular promotional activities: Set limited time discounts, full reduction and other activities to attract new and old customers to place orders.
- Use data analysis tools: Use Sales Navigator and other software to monitor the dynamics of competitive products and adjust strategies in time.
Conclusion
When we POD clothing sellers face the problem of declining sales in Amazon stores, we must first clarify the specific reasons and then take targeted actions. Start with stabilizing Listing, optimizing keywords, and strengthening customer service to gradually improve the status quo. Success is usually no shortcut, continuous efforts are likely to win the recognition of the market, and when the problem occurs, actively and properly solve the relevant problems, is a crucial step, and this step, the most critical is to find the reason, only to find the reason, in order to find the key to the problem, and finally solve the operational problems.
FAQ
1. How can I tell if my Listing needs tweaking?
- Observe the click-through rate, conversion rate and other indicators change, if it is significantly lower than the industry average, it indicates that there is room for improvement, in general, if the product has room for improvement, and there is obviously not as good as their competitors ranked in the forefront, then you can do a new round of optimization for the competitive product, but the optimization frequency should not be frequent, but after aiming at the target to optimize, The selection of competitive products, we must comprehensively compare the advantages between themselves and competitive products, from the price to the overall comparison of the product itself, to judge whether to further optimize, in addition, the weight of keywords increased, from small words to large words, is also one of the motivations for optimization, when the weight of small words accumulated to a certain extent, appropriate optimization is one of the inevitable options. But no matter which round of optimization, we should pay attention to the frequency and change amplitude, not frequent and too large.
2. How can we effectively improve the keyword ranking?
- In addition to choosing the right words, you also need to pay attention to factors such as relevance and competition, combined with PPC advertising to accelerate exposure speed, in general, conversion rate is an important factor in whether the keyword weight can be improved, and we can not determine which keyword conversion rate is the highest, should be widely run words, the conversion rate of high keywords after running out, Then the next step of optimization, at the same time, to pay attention to the exposure and competition of keywords, exposure represents the amount of traffic, competition represents the difficulty of keyword ranking, the two have a certain correlation, but not entirely so, the best choice is high exposure low competition keywords, but such words are difficult to appear, even if it appears, it will be targeted by a large number of peers, It is recommended to consider the competitiveness and relevance of the product.
3. What should I do when I encounter a bad review?
- First try to contact the other party privately to solve the problem, if invalid, you can submit evidence through the platform complaint mechanism to request deletion, generally speaking, regardless of whether the other party is malicious bad reviews, as long as it is bad reviews, you should come up with a due attitude, whether it is for customers or Amazon officials, a business actively trying to solve the problem is trustworthy, as long as the attitude is correct. Then collect evidence, if the other party is really malicious bad comment, it is possible to appeal, in the case of sufficient evidence, the appeal is very likely to pass, and if it is not malicious bad comment, then no matter whether there is no follow-up solution, your reply and attitude, efforts and persistence, will minimize the impact of bad comment.
4. Why is it important to create private traffic?
- Having their own fan base can help merchants get rid of their high dependence on external platforms and enhance their ability to resist risks. In essence, merchants sell on e-commerce platforms to achieve each other, but in fact, the interests of the two are essentially different, because they both want to obtain greater profits, the platform has traffic, and hope that each traffic can bring the greatest realization under sustainable development. They will pay attention to the customer experience, will also require merchants to provide better services and products, so as to enhance the value of traffic, this point, is the common interests of merchants and platforms, can be explained by one indicator, that is, the conversion rate, so in Amazon conversion rate is very important, but also, in addition to the conversion rate, the interests of the two parties are not the same. For example, advertising costs, that is, traffic costs, the platform naturally wants you to pay as much as possible, and you want to save traffic, in addition to many other benefits “ Scramble for ” Therefore, when the platform has traffic and we have to rely on it, we strive to convert the platform traffic into private domain traffic, or convert the traffic from other platforms, such as social media traffic into private domain traffic, which has become our biggest confidence that we are not subject to others. Otherwise, there is no private domain support when the platform changes or other irresistible factors occur. Your ability to resist risk is very low, which is one of the reasons why you want to be a brand.
5. How can data analysis guide business decisions?
- Check various operation reports regularly, analyze what aspects you have done well and what areas need to be improved, and formulate the next action plan accordingly. But before that, you must have a clear understanding and concept of the entire business process, and constantly conduct in-depth analysis of each process and why such a process is there, so as to establish your own operation strategy step by step. And in the experience, constantly adjust their plans, and all this requires a lot of experience, whether it is successful experience or failure experience, is very important, so in the process of operation, we must learn to review, the cause of each data generation, the emergence of various situations, to understand clearly, in order to change the data, Accurately determine what problems may occur, so as to make corresponding countermeasures.
