Introduction
In the fashion industry, the choice and collocation of colors can not only show personal style, but also affect the overall visual effect. We POD clothing sellers, whether it is traditional Print-on-demand printing or through POD clothing online designer, carry out unique clothing design, often need to have certain clothing design skills, especially the color and pattern matching scheme, is a must. Professional skills ” Because the vast majority of consumers, themselves do not have this ability, can only put forward their own needs, and can not really design the desired effect, if we can provide more professional advice, or help them to design the finished product in line with their expectations, will undoubtedly make consumers pay more attention to our store or website, become one of the loyal customers. So, how should we do the color collocation? Does different skin tones have to be taken into account? The answer is yes, this article will delve into the relationship between skin tone and clothing color, and how to skillfully use color theory to design both harmonious and personalized clothing.
Basics of Color: Understanding the nature of color
Color is a curious phenomenon in nature, which is reflected into our eyes by different wavelengths of light and then interpreted by the brain into various colors. People's perception of color is not only a visual experience, but also includes emotional, cultural and other factors. Understanding the basic knowledge of color, such as hue, brightness, purity, is the premise of mastering color matching skills.
Theme: Skin color and clothing color matching relationship and application
1. What is color?
- Color consists of three elements: hue, lightness (brightness) and purity (saturation).
- Different combinations can create countless color variations.
Color can generally be divided into no color and color two categories, we often say that black and white gray is no color, according to the different wavelengths of visible light, there are red, yellow, blue, orange, green, purple and other color sense, these are called color. Of course, it can also be divided into cool colors and warm colors according to cold and warm.
Note: Color can affect people's psychology, our psychological process includes perception, memory, association, emotion and other psychological processes and personality psychological two parts, just as you dress the room all as no color, black and white gray and other colors without color tendency, will give people a kind of emotional tendency of abstinence. This is often referred to as a sexually insensitive color, if the room is full of bright, high-saturation colors such as yellow, red will give people a passion, “ Sex ” A curious association.
2. How do I judge the color of my skin?
- By looking at the color of the blood vessels on the inside of the wrist, it is roughly divided into cool tones (more blue-purple) and warm tones (more green).
- You can also try to wear gold and silver jewelry to assist judgment, if gold is more suitable for you, it is a warm color; Otherwise, the color is cool.
Asian skin color is generally between the yellow phase and the red phase of the orange area, different skin color is in the orange phase of the region changes, so will present a different visual impression, some yellow, such as brown, ivory, camel, and so on, there are red, such as pink, rose, brown and so on. Generally speaking, the skin color of Asian people can be divided into three types: light white, bright pink white, brown and yellow.
3. The three skin color types of Asians and their suitable colors
- Light white type: This kind of skin is more white and transparent, suitable for soft and elegant colors, such as pink, light blue and so on.
- Bright pink and white: The skin is white and has a natural ruddy sense, suitable for bright and lively but not too bright colors, such as peach, lemon yellow.
- Tan type: has a healthy sunny feeling, suitable for warm earth colors, such as orange, brown or dark green.
The three skin colors of Asian people, the gap is not particularly large, but it is enough to have different effects of different colors, and the gap between black and white and mixed-race people's skin color is larger, the contrast is more stark, so we POD clothing sellers in the cross-border e-commerce clothing design, we must pay attention to the race and skin color of their consumer groups. Thus better for their color matching scheme, and this requires constant trial and error, in general, we can use AI tools to show, in order to achieve better results, at the same time, should also record these contents, as their own “ Professional ” Accumulation, in the follow-up encounter the same situation, can make a better and faster response, at the same time, there are also “ Case ” Can be recommended to customers, resulting in higher satisfaction.
4. Color contrast in clothing design
- The use of color contrast can make the overall shape more vivid and interesting, common warm and cold contrast, light and dark contrast, etc.
- The appropriate use of contrasting colors can highlight the focus and add vitality, but be careful not to overuse to avoid visual fatigue.
Warm colors are used in many clothing designs to express popular elements, while cool colors relax people and give people a feeling of tranquility, and cool colors have the feeling of retreating space, so they are often used in background colors. In addition, the area contrast of cold and warm color is often used in clothing design and collocation, when the color of different area sizes is placed side by side, the large area is easy to form the overall tone, and the small area color is easy to highlight and become the visual focus. Put two colors of different area sizes together in order to achieve color balance. Generally, the color intensity is weak for a large area, and the color intensity is strong for a small area, which is why it is generally said that bright colors are used as decorative colors in clothing matching.
If the color of many street brands are relatively bright and conspicuous, it is not easy for people with general body temperament to control, which can use the above area contrast principle, adding the saturation buffer color block in the bright single product, such as with hundreds of denim blue, solid color T-shirts, etc., will make wearing these bright and conspicuous brands become “ Docile ” Many, the same, in the clothing design above, can also use similar routines, so that the color contrast, more soft.
5. Clothing color matching skills
- Monochrome color matching: Choose a main color and add black, white and gray as an ornament on this basis, simple and generous is not easy to make mistakes.
- Use the three elements of color adjustment: change the brightness or purity in the same hue, forming a sense of hierarchy.
- Main color + auxiliary color + decorative color: Reasonable allocation of different areas, so that the overall look balanced and coordinated.
In addition to following the basic principles of color matching, the customer can also make her dress more unique by suggesting that she add some personal accessories or patterns. At the same time, we should also pay attention to the external factors of the four seasons, and with the change of the four seasons, timely adjustment of clothing color suggestions, not only meet the needs of weather changes, but also give customers a more professional impression, thus improving satisfaction.
Conclusion
For us POD clothing sellers, basic and correct color matching skills can not only allow us to bring a better experience to consumers, but also make our services more “ Professional ” And high quality, and such a service will inevitably bring consumers a better experience, in the homogenization more and more serious at present, even the POD clothing industry, also began to fall into the strategy of low-cost competition, and want to get rid of this vortex, we need to enhance our competitive advantage, among them, the design of POD clothing, is one of the capabilities we most need to control. According to the color, season, style to adjust the color scheme, but also more professional, is one of our future to get rid of low-price competition.
FAQ
1.Q: How can I quickly identify the skin color type of my target audience?
- A: The skin color of different countries has a large range, and deeply understand the living conditions of local people, and refine the consumption habits of target customers, so as to collect the race, skin color, living habits and other content of this consumer group, so as to more accurately judge the skin color type of the other party. For example, women who work in the office and women who often go out to work are different, even if it is the same person, the skin color will change, because sunshine, living habits, will affect people's skin color, which requires us to make more detailed judgments.
2.Q: What is the distinction between warm and cold tones?
- A: Cool colors usually refer to colors with blue tones, while warm colors tend to have yellow tones. Warm colors Usually includes red, orange, yellow, etc., symbolizing the sun, fire, earth, etc., giving people a warm, lively, exciting feeling. These colors have a psychologically expanding, approaching effect and are often used in situations where warmth and vitality are needed. . Cool colors It includes blue, green, purple, etc., which symbolizes the forest, the sea, the sky, etc., giving people a calm, quiet, far-reaching feeling. These colors have a shrinking, opening effect on the mind and are often used in situations where calm and stability are needed. .
3.Q: Why is it better to have no more than three colors all over your body?
- A: This is to avoid too much color to cause visual confusion, to maintain the overall shape of the concise and unified, and too much disorderly color, people will be distracted, so that they can not grasp the key and depict the deep impression, which will make people have visual and psychological discomfort, theoretically speaking, Clothing is inherently social, and disorderly colors will make this property worse and worse, so it is not recommended that more than three colors converge on the body, in order to avoid causing their own and others' disgust, but it is worth noting that young people pursue the trend, the inclusiveness of color is very strong, they may deliberately use more colors. To express their own personality, and this, we need to pay attention to.
4.Q: What are the forbidden colors for people with yellowish or tan skin?
- A: This kind of person has a darker skin tone, a strong color, a lower brightness, such as wheat color, this kind of skin tone is relatively suitable for the color of blue as the tone, the best shade of color should be in the deep purple blue, light turquoise blue between. Lilac, sky blue, turquoise and other colors. Use different shades of gray, different shades of purple and light pink for the most harmonious combination throughout the body. In addition, this kind of skin color is not suitable for coffee color, will make the face yellow.
5.Q: How to choose the right color according to the occasion?
- A: Formal occasions are recommended to use a more low-key and steady color, casual gathering can be bold to try according to personal preferences, generally speaking, in formal occasions, black and white gray, dark blue and other colors are the most basic tone, and if it is a casual gathering, you can wanton play out their own advantages, so as to match their own skin color to dress up themselves, It's good to show who you are and where you are.
