Introduction
In today's age of diversity and personalization, everyone has a story hidden in their closet. From preppy to street-style, each style of clothing carries a different cultural background, artistic characteristics and personal expression. By understanding these styles, we can help POD clothing sellers better understand the target group and find the commonality of the target group, because each style represents a group of people's preferences, personalities and the pulse of The Times, so how should we control these styles and the information behind the style? This article will introduce 13 popular clothing styles that are currently common and popular, hoping to help your cross-border e-commerce clothing business.
Fashion Journey: From classic to avant-garde
Clothing style is not only about the clothes themselves, it is also a value orientation, internal character and artistic characteristics of the embodiment. Whether it's classic preppy or avant-garde punk, each style is unique in its own way. Next, we'll explore each of these styles one by one and take a deeper look at their characteristics.
1. Preppy: The perfect combination of youth and elegance
The preppy look originated on Ivy League campuses in the United States and is known for its classic shirt with a fur vest or V-neck sweater. Pleated skirts, skirts and knitwear are the signature pieces of preppy style, showing the perfect combination of youthful energy and elegance.
2. Hippie Wind: A spiritual symbol of freedom and rebellion
The hippie trend emerged in the 1960s, characterized by nationalization, bell-bottom pants, cultural t-shirts, and fringe details. This style represents a rebellion against traditional social norms and the pursuit of freedom, love and a peaceful attitude towards life.
3. Hip Hop: The Fashion Statement of street culture
Hip-hop style is derived from street culture, emphasizing the close combination of music, dance, graffiti and costumes. The whole set of fleece tracksuit, thick gold chains and fisherman's hat are classic elements of hip hop style, showing a strong sense of personality and fashion.
4. Punk: The outward expression of the rock spirit
Punk style was born in the early 1970s rock band, mostly leather material, like women wear men, and wear metal accessories. Worn clothes and black accents, punk style reflects the spirit of rebellion, creativity and independent thinking.
5. Neutral: The new fashion that breaks gender boundaries
The neutral style breaks the traditional gender aesthetic and balances the feminine and masculine. Nowadays, more and more female stars choose neutral style to show their tough and handsome side; At the same time, beautiful men have also become the darling of the fashion industry.
6. Bohemian Wind: Romance in folkloric freedom
Bohemia, originally meaning uninhibited gypsies and decadent cultural people. Strong color, complex design, Bohemian dress, can not escape a full of thick pleated fine pleated dress, it can be pure cotton, coarse hemp, sand washed heavy silk, can be hollow design, full of Bohemian embroidery, plus graceful lotus, hanging hanging full of fringe, It can be full of random patterns, with other styles of fabric Mosaic. … In short, it is complex, luxurious, and always declares its own unique, it makes the woman who wears it suddenly become otherworldly and disdainful of everything.
7. National wind: Traditional and ancient times cry
National style clothing is the artistic characteristic of a nation formed in the long term. It is a nation's social structure, economic life, customs, artistic traditions and other factors. Due to the differences in life experience, cultural upbringing, thought and feeling, creation theme and expression techniques, different works form different styles, and national styles often show the attributes of The Times, nations and classes. The performance of national clothing is usually embroidery, blue printing, batik, tie-dye, beading, large color block as the main process, the fabric is generally cotton and hemp, the style has national characteristics, or in the details with national style.
8. Ruili Clothing: Fashion pioneer of clothing and beauty
“ Ruili ” It's not a clothing brand. Ruili is a magazine that publishes a monthly fashion magazine. The two related to clothing are “ Ruili Clothing & Beauty ” And “ Ruili Fashion pioneer ” . Because the clothes in Ruili magazine are especially well matched, and mainly to create a sweet image, they are loved by girls, and the style of dressing in the way of imitating Ruili is called “ Rayleigh style ” .
9. Simple style: well-designed simplicity and purity
The concise style pays attention to the outline shape, which should consider its own proportion, rhythm and balance, but also consider the coordination relationship with the ideal image of the human body. This carefully designed profile often requires delicate materials to represent, through precise construction (plate type) and sophisticated craftsmanship. The clothing line is smooth and natural, the structure is integrated, and the overall shape is concise and neat. Fewer parts, fewer divisions, and a wide selection of materials and colors.
10. Commuting: The demand orientation of work and social interaction
Commuter wear is not the meaning of professional wear, mainly refers to the OL in the office and social occasions to wear more appropriate clothing. “ Commuting ” A word in Japanese “ Commuting ” (tuukinn) refers to the behavior or process in which employees travel between their homes and work units or schools for work and study reasons. Due to the requirements of the development of industrialized society, commuting has become a very common social phenomenon, and a lot of needs have been born. Commuting ” People, also known as “ Office workers ” . Over time, in the commuters, that is, office workers.
11. Lady wind: fresh and natural, elegant and pleasant model
Lace and ruffles are the two major fashion symbols of the new feminine style. Full of feminine, delicate and lovely, often learn from the feeling of western court style women's wear design, the silhouette line is used for curves, waist fitting or tightening. The design and decoration of the parts are exquisite, and the light tones are used, such as light powder, pink purple, light blue, white, light yellow and other colors. The fabrics are often high-count muslin, chiffon or soft fabrics like silk.
12. Pastoral wind: simple and casual relaxed and refined
Cotton texture, small squares, uniform stripes, floral patterns, cotton lace, etc., are the most common elements in pastoral style, garden style is called pastoral style, because the theme of pastoral style is close to nature, showing the atmosphere of simple life. The biggest characteristic of pastoral style is: simple, friendly, real, the common floral skirt is a typical one.
13. Lolita Wind: green and mature twists and turns
What Westerners say “ Lolita ” Girls are those who wear short skirts and mature makeup but have girly bangs, which is simply “ Girls wear girls' clothes ” The situation. But when “ Lolita ” Spread to Japan, the Japanese people regard it as a synonym for innocent and lovely girls, and uniformly call girls under the age of 14 “ Lolita day” And attitudes become “ Girls insist on wearing less women” That is, mature women yearn for young girls.
Fashion Trends: Diverse personal expression
With the changes of The Times and the development of society, clothing styles are constantly evolving. From the romantic freedom of Bohemian style to the comfortable fashion of Korean style, each style is constantly being redefined and innovated. In this process, we have seen more diversified ways of personal expression, and everyone can choose the style that suits them according to their own preferences and personalities.
Conclusion
Through the introduction of this article, I believe you have a deeper understanding of 13 different styles of clothing. However, no matter whether your cross-border shop pursues classic elegance or loves avant-garde trends, you need to have a sufficient understanding of these styles and the target customers who like these styles, and understand clothing from multiple dimensions such as fabric, style, color, pattern, details and design elements. Analyzing the underlying logic, from the needs of human nature to the role of clothing, can help us better find target groups and explore new business opportunities. I hope this article can help you!
FAQ
1.Q: How do I determine which clothing style is best for my cross-border store, or is it possible to lay multiple styles?
A: Generally speaking, the understanding of clothing style can help us select and accurately target customers, and if there is a style fusion among the target customers, then the store can try different styles of matching, observing which makes your target customers most like and easiest to buy, but in the early days of the store, try to maintain a consistent style and label your store. In this way, it will be easier to attract the target customer group, and then when there is a stable traffic and more customers, consider adding a small number of other styles (matching styles) clothes to match, but it should still be based on the main style and cannot be offset.
2.Q: Does clothing style change over time?
A: Yes, the style of clothing will change with the development of The Times and personal growth, this is just like some people when they are young, like the sweet style of girls, but when they are old, they will begin to become mature and stable, and students to the workplace, it will be a leap, so that the integration of multiple styles has a foundation. But in the current competitive e-commerce world, the label is very important, just like the star's people set, once messy, there is a risk of collapse, so we can match, but still maintain the original style color, unless most of our customers have turned to another style, we need to follow the change, otherwise keep “ Ego ” Is the best choice.
3.Q: Is there one style that can be used in all situations?
A: Everything style is a good choice, but the specific needs of the occasion and consumers to decide, and everything is more based on the single product, this type of competition is more intense, but not as her more distinctive style, more focused, more customer stickiness.
4.Q: Is there a relationship between style of clothing and personality?
A: Clothing style can often reflect a person's personality characteristics and life attitude, such a subjective style, will also affect the change of style, therefore, when we choose the main style of clothing, we must choose from the current popularity, the change of the current style, can also be based on “ Preference ” To pick, but you have to make sure you have enough people for your preferences, and find them.
5.Q: How do you advise customers to incorporate new clothing styles into their daily lives?
A: If a consumer likes your style, but she doesn't know how to incorporate it for her, it may be more “ New ” Then we can suggest that they start with small items, such as accessories or single pieces of clothing, and gradually transition to the overall shape, which requires us to have a deeper understanding of the style, and know the details and selling points of the product, which is a matter that needs to be accumulated.
