Introduction: Explore a new chapter of cross-border e-commerce
With the continuous expansion of the global e-commerce market, more and more e-commerce platforms have begun to find new growth points. Recently, the Russian e-commerce platform Ozon Global announced that it will build six new storage centers in China, the news undoubtedly brings new hope for China's cross-border e-commerce sellers, as the second largest e-commerce platform in Russia, Ozon has always been quite friendly to Chinese sellers, the international situation in recent years, It also makes Russia and China more closely linked, providing a lot of opportunities for Chinese cross-border e-commerce sellers, then, Ozon's new initiative, what does it mean for us POD clothing sellers? How will the completion of these six storage centers affect our business? What preparations do we need to make if we want to set up shop on Ozon? This article will give you the answers.
China Warehouse Center: A new engine to help cross-border e-commerce
Ozon Global plans to establish six storage centers in China, which are located in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Hangzhou. The main role of these storage centers is to improve logistics efficiency, shorten delivery time, reduce logistics costs, and provide more convenient services for Chinese sellers. Through these storage centers, Ozon Global hopes to better meet the needs of Russian consumers, while also providing more opportunities for Chinese sellers.
New opportunities for Ozon Global in China
1. Location and function of storage center
- Location: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou
- Main functions: Improve logistics efficiency, shorten distribution time, reduce logistics costs
In addition, Ozon Global will establish new partner distribution centers in Dongning, Alashankou, Hangzhou, Dongguan, Yiwu and Shanghai in 2025. The expansion of logistics infrastructure in the southern and eastern regions of China will make it easier for sellers in these regions to ship, greatly speeding up the delivery of orders to customers in Russia and CIS countries. Note: In addition to Belarus and Kazakhstan, the CIS currently includes five countries: Kyrgyzstan, Armenia, Uzbekistan, Azerbaijan and Georgia.
2. Qualification requirements
- Company registration information: Need to provide valid business license and tax registration certificate
- Brand authorization: If selling brand goods, you need to provide a brand authorization letter
- Product certification: Some products may require relevant certification documents
If conditions, you can consider registering a company in Russia, open local shops, for Russian consumers, although Chinese goods are very attractive, but if the Chinese goods registered company in the local, may be more attractive.
3. How friendly the platform is to sellers
- Language support: Ozon Global provides multi-language support to facilitate the operation of Chinese sellers
- Payment method: Supports various payment methods, including RMB settlement
- Customer service support: has a special Chinese customer service team to solve the problem of sellers
Since 2021, Ozon platform has repeatedly conducted &ldquo for Chinese sellers; Solicitation ” Compared with the rest of Russia's local e-commerce platforms, or other countries' local e-commerce platforms, Ozon's attitude is very friendly, POD clothing industry partners can pay attention to it.
4. Clothing product price range and consumer preference
- Price range: The price range of clothing products on Ozon is wide, ranging from tens of yuan to thousands of yuan
- Consumer preference: Russian consumers prefer fashionable, comfortable and cost-effective clothing
In winter, it is mainly dominated by coats, down jackets and other warm clothes, and there is also a large market for home wear. It is worth noting that Russia's economic state is not very good, and local people generally hope to get cost-effective clothing, so the price positioning is on top, and it is recommended to focus on medium and low prices. In addition, in terms of clothing, Russia tends to be conservative, especially outdoor clothes. It is recommended not to be too exaggerated or too transparent clothes, the main style is recommended to refer to the hot products of the local e-commerce platform.
5. Product page optimization and site SEO
- Title optimization: Use keyword rich and appealing titles
- Picture quality: Provide high-quality product pictures, show details
- Description optimization: Detailed description of product features and selling points
- User evaluation: Encourage buyers to leave a good comment, improve trust
- In-site promotion: Use the advertising tools provided by the platform to promote
On the optimization of the product page and site SEO, in addition to filling in the relevant content of the product in detail and accurately in accordance with the relevant provisions of the platform, we should also have a certain degree of understanding in Russian, in order to better and more accurately describe their own products, and set keywords, these aspects suggest observing similar popular local shops, Look at the other person's choice of keywords and the use of descriptive paragraphs, the correct imitation will bring us great convenience.
Intra-site promotion costs and effects
1. Promotion expenses
- Advertising fees: Charges based on clicks and impressions
- Promotional activities: Participate in promotional activities organized by the platform, the cost is relatively low
2. Promotion effect
- Exposure: Improve product exposure to attract more potential customers
- Conversion rate: Increase conversion rate by optimizing page and advertising content
Commission and logistics expenses
1. Clothing commission
- Commission rate: Ozon Clothing category commission is usually between 11% and 12%
- Preferential policy: New sellers can enjoy commission reduction within a certain period of time
In addition, Ozon announced at the forum that it will reduce the commission on the sale of goods worth less than 1,500 rubles by almost half. The current maximum commission on sales of these lower-priced items is 12%.
2. Logistics costs
- Delivery mode: Mainly adopts FBO (Fulfillment by Ozon) mode
- Logistics costs: According to different regions and weight, logistics costs are roughly 10-30 yuan/piece, but different delivery modes, logistics costs are different
Fulfillment by Ozon (FBO) model is mainly for local merchants, similar to FBA model, in addition, There are also FBP, FBS and realFBS modes. .
FBP (Fulfillment by Partner) : This is a semi-escrow model where sellers store their goods in Ozon's partner logistics partner warehouse, and Ozon takes care of warehouse processing and order delivery. This model is similar to Jingdong self-support, suitable for sellers with a certain amount of accumulation. FBP mode needs to be prepared in advance to the designated warehouse, suitable for sellers with stable supply and sales. .
FBS (Fulfillment by Seller) : This is a self-delivery model, the seller is responsible for the storage and delivery of goods. Sellers can store goods in their own warehouses or those of third-party service providers, package and ship new orders. This model works for newcomers and smaller sellers, especially those who want more control over the shipping process. .
realFBS : This is a form of FBS that applies to cross-border shops. It is the most commonly used mode of spontaneous goods by Chinese sellers. Sellers are responsible for the storage and transportation of goods by themselves, and the goods are transported to Russia through Chinese logistics providers, and then sent to buyers by Russian express companies. This model suits cross-border sellers, especially those who want to cut out the middleman. .
3. Profit margin
- Profit analysis: Considering commission, logistics costs and other factors, there is still enough profit space
Russia's volume is smaller than that of the United States, and Ozon is far less than Amazon, but similarly, the competition on Ozon is relatively small, and today, when Russia is sanctioned, this market is still worthy of our small partners in the POD clothing industry's attention, especially under the current situation. Chinese goods have more and more market share and competitiveness in Russia, and are more and more recognized by Russian consumers, among which clothing category is ranked in the forefront of the hot category, you can think about it.
POD customized clothing market
1. Market demand
- Customization trend: POD custom clothing is gradually gaining popularity in the Russian market
- Target group: Young consumers and groups with high personalized needs
2. Russian consumers' clothing preferences
- Fashion trend: Like to follow the international fashion trend
- Practical comfort: Pay attention to the comfort and practicality of clothing
- Cost performance: The pursuit of cost-effective clothing
Conclusion
Ozon Global opens six new storage centers in China, providing new opportunities for POD apparel sellers in China. By optimizing product pages and on-site SEO, rationally utilizing promotional tools, and combining with reasonable pricing strategies, POD clothing sellers can obtain considerable revenue on the Ozon platform. At the same time, POD custom clothing also has broad market prospects. Seizing this opportunity to explore the Russian market may be the starting point for your next success.
FAQ
1. Which cities are Ozon Global's storage centers located in China?
- Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou.
2. What qualifications do I need to open a shop on Ozon?
- A valid business license, tax registration certificate, and brand authorization letter (if any) are required.
3. Is the Ozon platform friendly to Chinese sellers?
- Yes, Ozon offers multilingual support, multiple payment methods, and a Chinese-language customer service team.
4. What is the price range of clothing products on Ozon?
- The price range is wide, ranging from tens of yuan to thousands of yuan.
5. Is there a market for POD custom clothing on Ozon?
- Yes, POD custom clothing is gradually gaining popularity in the Russian market, especially among young consumers.
