Introduction
Since its launch, TEMU platform has won the favor of countless cross-border e-commerce sellers with its huge traffic and strong development momentum. Whether it is the initial full hosting mode or the semi-hosting mode opened in March 2024, a considerable part of TEMU merchants have obtained corresponding profits, which is quite remarkable. With the continuous development and development of TEMU, want to in this current “ Second in the world ” To stand out on the cross-border e-commerce platform, we POD clothing sellers still need to have a sufficient understanding of some key issues of the current TEMU platform, especially some recent policies, but also the core content of our focus. In the following, this article will reveal the 9 core issues you must understand to do a good TEMU platform, to help you avoid detdetments, and successfully build your TEMU store.
In-depth understanding of TEMU shop restrictions
Before delving into the specific operation, we must first clarify an important rule: from January 1, only two stores (one for each non-semi-managed/semi-managed store) are supported under each company. This means that for merchants with multiple platform needs, time is of the essence, and a timeout will not be able to open a new sub-store. This policy change not only affects new entrants, but also poses new challenges for enterprises that already have a certain scale.
Detailed explanation of the core problems of TEMU platform
1. Limit the number of TEMU stores
- Overview: Recent policy changes limit the number of stores each business entity can open.
- Impact: This change directly affects the development of multi-channel business strategies, requiring merchants to more accurately target their market priorities.
2. Store type selection
- Personal store vs. Corporate store vs. brand store: Choose the right type of store according to different business sizes and personal circumstances.
- Full managed vs semi-managed: provides differentiated services for sellers at different stages of development and supply chain capabilities.
- Cross-border stores vs local stores: Make a choice based on the geographical location of the target market.
3. Choice of full hosting and semi-hosting mode
- Full hosting is suitable for novices and those with obvious supply chain advantages: simplifies processes and reduces risks.
- Semi-managed for mature sellers: High flexibility, fast performance efficiency.
4. Store deposit
- Semi-escrow requires a higher amount: 10,000 RMB or 1400 USD as a guarantee.
- Full custody is relatively low: Only 1000 RMB to start the business.
5. Note for selection
- Avoid big-ticket items, high-cost items, and personalized niche items while ensuring product quality to reduce return rates.
6. Analysis of fine clause
- A variety of violations, including late shipments, false shipments, etc. can result in fines, and strict compliance with the rules is required.
7. How to arrange TEMU inventory management?
- According to sales data and market demand forecast, reasonable arrangement of inventory quantity to avoid out of stock or overstock; Take inventory regularly, update inventory information in time, and ensure that the inventory displayed on the platform is consistent with the actual inventory.
8. How to handle TEMU order?
- Process orders in a timely manner and complete delivery operations within the time specified by the platform; Select reliable logistics partners to ensure that goods can be safely and quickly delivered to consumers; Timely tracking logistics information, such as abnormal logistics, to timely communicate with logistics providers and consumers to solve.
9. How can the local store information of TEMU China legal person be changed?
- US local store: is to add a US legal person to the company, in fact, you can directly change the US company legal person information or directly increase the way of company executives.
- European local store: At present, only the local European legal person to scan the face verification, the subsequent may need European legal person information, so you can make relevant compliance preparations in advance.
How to effectively manage TEMU inventory
By analyzing the sales trend to predict the market demand, and regularly check the inventory status, it can effectively avoid the problem of out of stock or excessive hoarding.
Conclusion
In order to succeed on the TEMU platform, we need to fully understand and properly handle the above-mentioned matters, and continue to pay attention to the new trends on the TEMU platform to avoid the subsequent new policy risks and business risks, only by avoiding risks, can we make our store healthy development, for us POD clothing sellers, Whether it is about the number of store opening restrictions or specific operation mode selection, or even inventory management and order processing, at present, it needs careful planning, and only in this way can we achieve long-term stable development on the TEMU platform.
FAQ
1.Q: Are there any restrictions on opening a new store on TEMU?
- A: Yes, from this year, each company can only open a maximum of two stores, under normal circumstances is a full hosting, semi-hosting, and the stores that have been opened before are not subject to such Settings, such new regulations, so that TEMU sellers who have opened stores in the form of store groups feel very uncomfortable, you know, in the current TEMU platform, Because there is no third-party seller model, whether it is semi-managed or fully managed, TEMU platform will be responsible for promotion, traffic and sales are very rapid, almost every more store means that one more store is making money for themselves, as long as you can accept the profit after the check price, the profit will be quite stable, many sellers will adopt the store group model. Maximize the store in TEMU, get more sales and profits, but now limit the number of stores, this situation is bound to be limited, at the same time, also represents a trend, that is, the platform has passed the early need for a large number of merchants period, next, whether it is the forthcoming third-party seller model or promotion of payment function worth talking, It all means that the days of safe profits are coming to an end. Volume ” The time is coming.
2.Q: What type of store is best for me?
- A: This depends on your specific situation, such as whether it is an individual operator, whether there is a strong supply chain support, etc., generally speaking, the current TEMU entry requirements are still quite strict, such as full hosting, generally require you to provide high-quality prices, there is no strong supply chain support, Basically, it is difficult to obtain the corresponding profit in the price range that the other party wants, and semi-hosting is the same, although there will be a certain degree of autonomy, but it requires you to have stable and strong logistics support in the sales destination, most of them are doing a better job, and large and mature sellers with overseas warehouses can settle in, it can be seen that if you want to settle in TEMU, either volume price, Reduce costs, create a strong supply chain, suitable for sellers with advantages in the production end, or have a mature freight system in foreign countries, overseas repositories, inventories, mature cross-border sellers who are very familiar with cross-border e-commerce, if the advantages of both can not be reached, you can only wait for the third-party seller model to open, depending on the situation.
3.Q: Should I choose full or semi-managed?
- A: If you are a beginner or have strong supply chain resources, full colocation may be a better option; If you have some experience and can handle overseas logistics independently, you can choose semi-hosting. As mentioned in the previous question, the two hosting modes inevitably correspond to two different advantages, one is the supply chain advantage at the production end, and the other is the overseas localization logistics system. From these two advantages, it can be seen that TEMU has developed in the process of development. There are very clear steps and guidance, first to open the market at a low price, and then to stabilize the market with after-sales service, survival of the fittest, which is also an important basis for the rapid development of the platform in just over two years.
4.Q: How much deposit do I need to pay to open a store?
- A: The margin under the semi-escrow model is usually 10,000 yuan or 1,400 US dollars, while the full escrow model only needs 1,000 yuan, but it should be noted that although the margin is not high, the requirements for entry are not low, at the same time, although the platform does not charge promotion fees, like full escrow and semi-escrow, there is a certain profit margin. And huge sales, but the control of goods is quite strict, in order to do services, is to launch only refund and other ways, and like the domestic Pinduomany, there are many deduction and penalty projects, which will lead to profits will be squeezed part, and with more and more merchants settled in, sales and traffic will inevitably be shared, then either open paid promotion, Or you can only watch the traffic being taken away and sales declining, so POD clothing sellers who intend to or have already entered TEMU must take advantage of the stage where TEMU is still making a big cake and try to build advantages to avoid falling behind in the subsequent competition.
5.Q: How can I avoid being fined?
- A: In strict accordance with the regulations of the platform, including timely delivery, guarantee of product quality, etc. In addition, it is necessary for operators to pay attention to the new policies or activities of TEMU platform every day. The former can let us know the trend of the platform and avoid risks, while the latter can allow us to increase more sales or reduce certain costs, so as to obtain more profits. Establish their own advantages, for now, TEMU has a certain amount of traffic support for the POD customization model in the near future, obviously the number of merchants in this piece is not saturated, interested in POD clothing sellers, you can consider paying attention to it.
