Introduction
In the field of fashion consumption, women's clothing and women's underwear have always been the focus of consumer attention. From the pursuit of comfortable materials to personalized design, consumer needs are increasingly diverse. In this context, TikTok platform, with its strong visual display ability, has become an important channel for women's and women's underwear brand promotion. It is also a sales channel that many cross-border e-commerce sellers and POD clothing sellers focus on. Next, this article will deeply explore the general situation of the American women's and women's underwear market in November, analyze the characteristics of hot goods and soaring list goods, and provide lessons for POD clothing sellers through successful cases.
Market Overview: High unit price trend under strong demand
In November, the United States women's and women's underwear circuit showed strong market demand, with total sales reaching $145,314 million, accounting for 11.12% of the market share. Sales increased by 28.10%, sales volume increased by 18.34%, showing that sales growth is higher than the trend of sales growth, indicating that the market is moving towards high customer unit price, consumers tend to better quality products. The number of mobile retail stores and mobile merchandise has also increased, and the activity of the industry has attracted many new sellers.
1. Hot commodity analysis
- FeelinGirl Women's Wireless Sculpt Bra Comfort Bralettes: This non-underwire shaped bra is loved by consumers for its comfortable experience, and sales increased 89.38% month-on-month to reach $995,000.
- THE ORIGINAL! 4 SHADES • SIZE XS - 3XL • MAGIC FLEECE LINED LEGGINGS: Warm and comfortable Magic fleece lined leggings are popular in winter, with sales up 73.17% month-on-month to $1,721 million.
No underwire shaped bra has been popular in China for a long time, the outbreak of this product, proved that not only the domestic, in the United States market, no underwire this comfortable, but also can bring beauty of the bra, is also widely welcomed products, at the same time, from the sales unit price point of view, higher income of the United States has higher consumer demand, low price and low quality products, It can not always get their love, especially in the category of women's underwear, American women are more willing to spend a higher price for their underwear.
Compared with the non-underwire plastic bra, warm magic velvet leggings is the other direction, in this winter, a warm velvet leggings, especially with the effect of shaping, will naturally be favored by the vast majority of women, the same, compared with the domestic low price inner ring, foreign consumers like low prices at the same time, but also more value cost, Although compared with underwear, their requirements for quality will be reduced, but in terms of functionality, it is bound to be in high demand, if your warm lifting effect is better, naturally you can get a better price and sales.
2. Interpretation of the soaring list of commodities
- Two - piece Set Women's Solid Drop Shoulder Split Hem Sweatshirt & Leggings: Sales of this casual fashion set increased 4,256.85% quarter-on-quarter to $321,000, reflecting consumers' love for casual styles.
- Women's Plain Pocket Button Front Wide Leg Pants: New pants sales increased 2009.61% to $97,000, demonstrating its market potential.
Compared with the hot list, the soaring list of goods is actually more meaningful for reference, and these two products can also be seen, casual fashion suits and pants such as the basic model, in the United States also has a huge market and potential, the key is to find the focus of the demand of the target group, polish their own products and publicity strategy, in order to stand out in the fierce competition.
3. Brand case analysis
- FeelinGirl LLC: The brand had a solid month with sales of $3.585 million at an average transaction price of $19.66, remaining competitive with a diverse range of products and consistent quality.
- Hsia-Bras: Through innovative design and effective marketing strategies, Hsia-Bras sales increased by 160.58% quarter-on-quarter to reach US $3.405 million, with an average transaction price of US $25.74.
From these two successful brands, it can be seen that both FeelinGirl LLC and Hsia-Bras, in essence, have found target groups and used various effective operating methods to achieve success on TikTok. The former has become popular with a seamless bodysuit before. The latter is to rely on the focus on the shape of the bra and high quality to attract customers, both of which have a very clear target group, young, love beauty, at the same time, each has its own pain points, and will focus on the design to show the beauty of women, and this itself is the meaning of women's clothing in the present, very worthy of our POD clothing sellers learn from
Success secret: Optimize product design and precision marketing
Merchants should optimize product design according to market trends, pay attention to quality improvement, and strengthen brand building. Use the advantages of TikTok platform to carry out precision marketing, combining video content and interactive ways to improve brand exposure and user adhesion. Of course, the most important thing is to understand your product, why you will design or create such products, what advantages they have, which people are suitable for, after figuring out these problems, you will have the general direction, and step by step to clear the obstacles on the road, so that continuous progress, continuous progress, and finally success.
Conclusion
The U.S. women's and women's underwear market showed a significant growth trend in November, with hot items and soaring items reflecting consumer demand for comfortable underwear and fashionable clothing. Through the analysis of successful cases, we POD clothing sellers can learn from the experience, further optimize product design and marketing strategy, seize market opportunities, at the same time, can also better understand the industry, the market, create or design more suitable for the current consumer needs of products, so as to impress more consumers.
FAQ (FAQs)
1.Q: Why has TikTok become an important channel for women's and lingerie brands?
A: TikTok platform has a strong visual display ability and a wide range of user groups, which can effectively improve the brand's exposure and user adhesion. For cross-border e-commerce and e-commerce platforms, a direct consumer display method is very important. Compared with traditional e-commerce platforms, TikTok is no matter short videos or live content. Or the user base is much larger and more complex, and everyone has shopping needs, put this huge “ Flow rate ” In contrast, women's wear and women's underwear, which are more dependent on display and exposure, have become one of the most popular choices on TikTok, and TikTok has naturally become an important channel for women's wear and women's underwear brand promotion.
2.Q: What was the sales and volume growth in the U.S. women's and women's underwear market in November?
A: In November, the sales of women's wear and women's underwear market in the United States increased by 28.10% month-on-month, and the sales volume increased by 18.34% month-on-month, showing that the sales growth was higher than the trend of sales growth. For the United States, November is the beginning of the traditional shopping season, especially the activities of Black Five and network One, and it is the largest sales moment at the end of the year. Each major platform has a bright performance, and if you want to understand the true state of the women's and women's underwear market of TikTok in the United States market, it is still necessary to comprehensively judge the performance of other platforms.
3.Q: What are some hot sellers that did well in November?
A: Product title: FeelinGirl Women's Wireless Sculpt Bra Comfort Bralettes and THE ORIGINAL! 4 SHADES • SIZE XS - 3XL • Items such as MAGIC FLEECE LINED LEGGINGS performed well in November, all of which were greatly increased.
4.Q: What is the secret of success for FeelinGirl LLC and Hsia-Bras?
A: At present, FeelinGirl LLC maintains its market competitiveness with diversified products and stable quality, while Hsia-Bras has risen rapidly through innovative design and effective marketing strategies. From these two successful brand cases, it can be seen that women's wear and women's underwear have diversified products. Cost-effective, innovative design and effective marketing strategy, is one of the elements of success, whether it is a good product, or a good marketing, are very important, but different product strategies and operational strategies, resulting in different results, the target population is not the same, need to be carefully screened and screened.
5.Q: How can businesses use the TikTok platform for precision marketing?
A: Merchants can use the advantages of TikTok platform to carry out precision marketing by publishing high-quality video content, interactive activities and precise advertising. TikTok's streaming method provides crowd options, POD clothing sellers can more accurately grasp the object of streaming, in order to more accurate traffic delivery. Get better conversion rates and lower promotion costs.
