Introduction: Meet the new era of e-commerce
With the development of cross-border e-commerce platforms, more and more e-commerce platforms have begun to explore different operating models. From self-run to semi-managed to the full managed model that is getting a lot of attention today, each approach has its own unique advantages and challenges. Especially in fast-moving products such as apparel, choosing the right platform and operating model is critical to brand success. Our clothing sellers in POD mode are obviously no exception. Next, this article will explore the advantages and disadvantages of different models in the era of full hosting opened by TikTok Shop, Temu, Shein and AliExpress, and provide practical advice for POD clothing sellers.
A New chapter of e-commerce: Analysis of the fully managed model
As an emerging mode of e-commerce operation, the full hosting model is gradually attracting the attention of major platforms and merchants. It allows merchants to focus more on brand building and marketing by placing commodity management, logistics and distribution links under the responsibility of the platform. So, in this model, what advantages can merchants get? What are the challenges?
Full hosting vs. Self-run/semi-hosting: Pros and cons
1. Advantage analysis
- Cost savings: No additional investment in warehousing, logistics and other resources.
- Efficiency improvement: Professional team handles order processing and shipping, speeding up delivery.
- Risk reduction: Reduce the risk of capital occupancy due to inventory overhang or logistics problems.
- Market expansion: Use the power of the platform to quickly enter new markets.
- Brand building: More time and energy for product innovation and marketing strategy development.
2. Disadvantage consideration
- Weakened control: weakened voice over product display, promotional activities, etc.
- Limited profit margin: needs to make concessions on the supply price, and in some cases also needs to pay a certain percentage of service fees to the platform.
- Lack of data transparency: is difficult to fully grasp key information such as consumer behavior analysis, thus gradually weak and inaccurate in product development.
- Poor flexibility: may take a long time to communicate and coordinate when adjusting policies.
Entry conditions and profit channels under different platforms
1. TikTok Shop
- Entry requirements: must have a legally registered enterprise identity; Have a good record of business reputation.
- Profit method: gain profits mainly through the price difference of commodity sales; Participation in official events is subject to additional incentives.
2. Temu
- Eligibility: Open to the world, but preference is given to those with cross-border e-commerce experience.
- Source of income: In addition to regular commodity sales, there is also the opportunity to get commission sharing.
3. Shein
- Joining criteria: Focus on design sense and trend, suitable for niche brands with innovative ability.
- Profit channels: In addition to direct sales income, it can also increase exposure through joint cooperation and other forms.
4. Aliexpress
- Registration process: is relatively simple and fast, supporting individual and enterprise users to apply, and has canceled the personal store, only allowing enterprise users to apply.
- How to make money: In addition to the basic sales income, you can also participate in various promotional activities to earn additional bonuses.
Are non-standard clothing products suitable for full trusteeship?
Compared with the commodity categories with a higher degree of standardization, clothing, as a typical non-standardized product, has great differences in style diversity, size specifications and other aspects. Therefore, we POD clothing sellers need to consider their own characteristics and the demand of the target market when choosing the full hosting model. In general, if brands want to quickly expand market share and reduce the burden of daily operations, they can try to adopt a fully managed model; However, if more emphasis is placed on personalized services and brand image building, it may be more appropriate to take a self-operated or semi-managed form.
Successful case Share: TikTok Shop clothing full hosting model
In recent years, a number of clothing brands have achieved significant results by joining TikTok Shop's full hosting program. For example, a well-known women's clothing brand Zara and H& M, has doubled its sales in just a few months and gained a large number of loyal fans. In addition, there are also many unknown clothing brands in China, which have become the monthly sales of millions of dollars, such as ASVIVID, Katch Me and TIMEOFF, which benefit from the platform's strong traffic distribution ability and accurate target user positioning function, of course, the brand also has its own advantages, and has made great efforts in its own advantages. Only two-way achievements can form an explosive trend.
How to join TikTok Shop without using full hosting mode?
If you do not plan to adopt a fully hosted model, merchants can also choose to join TikTok Shop as semi-hosted or fully self-operated. The specific steps include but are not limited to submitting relevant qualification certification materials and completing store Settings. Either way, you need to be prepared with high-quality content to attract potential customers.
Content Marketing and Talent Cooperation Guide under semi-hosted/self-operated model
- Create attractive video content: Use short videos to show clothing features and stimulate the audience's desire to buy.
- Find the right network celebrity partner: Choose the head or the middle and tail people to cooperate according to the budget scale.
- Evaluation effect feedback: Regular monitoring of advertising effect, timely adjustment and optimization strategy.
- Live delivery skills: Considering the influence of language and culture and other factors, it is recommended to choose local anchors as much as possible to carry out live streaming activities.
Conclusion
In the face of the ever-changing e-commerce environment, it is particularly important to choose an operating model suitable for your product or brand. Our POD clothing sellers are no exception, in the cross-border e-commerce competition is becoming more and more intense at the moment, whether it is full hosting, semi-hosting or self-operating, have their own applicable scenarios and development opportunities, we need to carefully identify, choose a most suitable model for us, in order to let us climb step by step, of course, learn more about the model is not a bad thing, even if not suitable, It can also allow us to better grasp the development trend of the platform, so as to make corresponding or corresponding changes and choices. Hopefully, this article will help POD clothing sellers better understand the meaning behind the various options and make informed decisions accordingly.
FAQ
1. Q: Which countries around the world are TikTok Shop currently doing well in the clothing market?
At present, TikTok Shop in Southeast Asia, Europe and other regions have shown a strong growth momentum, of which the UK market coverage is the highest, the main European partners can focus on it.
2. Q: Is the site layout according to a single country independent site like Amazon or an online store like AliExpress covering many countries?
TikTok Shop adopts a global online shop model similar to AliExpress to facilitate cross-border sales, so that we have to distinguish between different markets, do some guidance content, in addition, if there is no condition for each market tailored, we should also do a good job in the translation of different language versions. Or offer multiple subtitles or language options.
3. Q: What is the price range of the clothing talent?
This depends on the size of the influence of the talent and the consumption level of the region where it is located, usually from thousands of yuan to hundreds of thousands of yuan, of course, when choosing the talent, we must choose the fan group to fit their products or brand style of the talent, in order to obtain better transformation and accurate promotion effect.
4. Q: What is the effect of the cooperation between Chinese and tail talents?
Although the conversion rate is slightly lower than that of top net celebrities, it is still very effective for improving brand awareness, and the cost performance is very high compared with top net celebrities.
5. Q: Do I have to find a local person to do the live broadcast?
Is not mandatory, but from the perspective of user experience, it is recommended to use anchors who are familiar with the local culture, which will be easier to gain the trust of consumers.
