Etsy, as we all know, has dominated the handmade and custom products space in recent years. POD model as a personalized customized on-demand model, one of the most suitable platforms is Etsy, then, as a cross-border e-commerce seller of POD model, what should we do on Etsy? Choose which business direction, will be easier to succeed?
EZEJ technology said that success will be affected by many factors, if we really want to have a place on the Etsy platform, we must first understand the platform, know the characteristics of the other party, EZEJ technology next to introduce you, on the Etsy platform, the most popular business categories, or what is the business direction?
01
Clothes
Clothing is definitely one of the big categories on Etsy, with millions of listings to satisfy buyers of all tastes and preferences. This is a good place to start, because people are always looking for unique clothes to make a statement or as a gift for a loved one.
Men's clothing
Although 83 percent of Etsy customers are women, there is a lot of potential for opening a menswear brand on Etsy. Not only is a wife, girlfriend or best friend likely to look for a personalized gift for her husband, boyfriend or male friend, but men themselves like to express their own personality, and after learning about the Etsy platform, they may also look for products that suit them.
To do this, we can look for keywords that have a lot of search results, starting with similar products. For example, T-shirts are one of the most popular sub-categories, and designing T-shirts related to common male hobbies, such as cars, space, sports, games, etc., can not only attract possible male customers, but also female customers who are looking for personalized gifts for their husbands, boyfriends, and male friends, so that your product will be sold.
Women's dress
Women tend to like fashionable, unique clothes that reflect their style and attitude. Whether it's a wide selection of sizes, eco-friendly materials, or trendy patterns, you can take advantage of this opportunity to create custom designs that appeal to the most active Etsy customers, just remember that it has to be a little special, as no one would normally be looking for everyday basics on Etsy. They like more exaggerated, more personalized clothes, so small partners in the design of products, must pay special attention to this piece.
Children's clothing
The creative and customized nature of Etsy stores attracts many parents looking for unique, handmade children's clothing. After all, this is where they can find special clothes to suit the tastes of children of all ages.
Customizing and selling children's, teen, and even baby clothing is one of the best Etsy store ideas. Because this allows you to fulfill the needs of parents who want to fulfill their children's dreams, whether it's putting a favorite cartoon character on a dress or a favorite video game on a T-shirt, once you win over customers, you can ensure a relatively steady stream of customers for years to come.
02
Hat
Etsy stores are a great place to display hats and caps in a variety of styles, with bold, fun patterns or custom text.
From elegant Fedora hats and vintage caps with embroidered names to hand-woven thermal hats and brightly colored fisherman's hats, you can dive into any single industry, do your research, start with the most promising segments, and expand to other areas as you progress.
03
Sock
Like hats, custom socks can also attract attention and become an independent clothing element that expresses personality and attitude. Therefore, socks are a fantastic Etsy shop idea and a profitable business opportunity. Again, you can take inspiration from the existing Etsy listings and choose unique, personalized and popular sock designs to stand out in the search results.
04
Laptop bag
If you want to open a tech-focused Etsy store, laptop bags should be part of your portfolio. Ever since the MacBook was introduced, its owners have been looking for ways to protect them from scratches and keep them elegant and beautiful. This is where laptop cases and jackets come in handy, on which you can print your pictures, patterns, or monochrome designs, preferably also allowing for personalization, such as adding initials or favorite quotes. Laptop owners want their accessories to be as recognizable and appealing as their laptops.
05
Fanny pack
Among the more trendy Etsy store ideas, the Fanny pack is definitely a good option. In the past, the Fanny pack was primarily an option for skiers, hikers and active lifestyle followers, but in recent years it has come back into fashion as a fashionable clothing element.
You can design elegant, minimal styles, or add initials on the side to catch the attention of fashionistas; More vivid, colorful patterns can also be used, combining artistic, ethnic or natural elements to attract more personalized customers.
06
Apron
Although the apron is relatively niche in Etsy shop ideas, it still has great potential for new Etsy merchants. There's relatively little competition in this category, which makes it easier to get your shop noticed by your target customer than, say, a custom T-shirt, and there are plenty of up-and-coming food bloggers and proud restaurant chefs who need stylish, durable, and personalized aprons. One way to implement this Etsy shop idea is to bundle the apron with other kitchen essentials to attract more attention, you can also consider customizing the S2BIY customization platform to add fun and creative text and design to stand out among the many items.
07
Pillowcase
One of the best Etsy store ideas has been to cater to the growing demand for homewares (there's even a "Homewares" TAB on Etsy) and offer custom pillowcases. In addition to bed sheets and duvet covers, people increasingly like to add some unique elements to the bedroom. A custom pillowcase with an embroidered name or initials can also be a thoughtful choice for a birthday or wedding gift, and you can also consider designing a style that is suitable for different occasions, whether it is a living room sofa, a child's bed or a master bedroom, to meet the needs of the whole family.
08
Yoga mat
Yoga MATS also belong to the health and wellness area of Etsy shop creativity, with the convenience of exercising at home and the popularity of yoga studios, more and more people want to have their own custom yoga mat, and what better way to motivate them to exercise regularly than beautifully designed, personalized exercise gear?
In terms of design, you can try a variety of natural themes, such as dreamy skies, waves or leaves, which bring tranquility and energy. You can also customize printing inspirational quotes, popular mantras, or clients' names to make your yoga mat more recognizable.
09
Blanket
Blankets, like pillowcases, are also part of Etsy's creative list. They have a special place in home decor because of their "warm" properties. At the same time, customized blankets can also add a variety of warm elements, such as photos of the family, photos of pets, and special text slogans, anniversaries and other records. It will bring emotional transmission and surging to consumers.
10
Puzzle
Puzzles are also on Etsy's list of store ideas, and they seem to be making a comeback among all ages. Children love to be challenged intellectually and to see the fruits of their labor; Adults, on the other hand, see puzzles as a great way to capture important moments, surprise loved ones and relax after a busy day.
Artistic illustrations and personal photos tend to get the most attention, but you can certainly venture into other more interesting and original areas, such as making puzzles that can double as greeting cards and solve puzzles, or puzzles that contain the key to solving another puzzle.
EZEJ technology reminds you that any category that can be found on the Etsy platform, we POD sellers can actually try, but in terms of future development, we still have to choose a direction, constantly develop, constantly go on, only focus on a certain track, it is possible to accumulate relevant experience, and finally achieve success. And constantly opening up new battlefields will drag our energy, at the same time, it is also easy to produce psychologically, so that only see the advantages of categories or interest categories, and ignore or do not know its shortcomings, so as to compare with the categories they have done, and have a certain basis for the direction, so as to walk on a path of constant trial and error. But you can't really dive into the wrong ways of an industry.
END
Etsy platform because of its characteristics, brings together a large number of consumers interested in personalized products, which is where we POD sellers value, but the same, to a new platform, must understand each other's policies and rules, avoid stepping on the red line, painstaking everything has not begun, or is beginning, because of touching the red line, and be punished by the platform. Even close the store, EZEJ Technology reminds you that in any cross-border e-commerce platform, we must understand clearly before starting to settle in, which will let us learn to grasp the scale, so as to avoid unnecessary losses.
