EZEJ technology has always said that POD clothing sellers can 0 inventory on the new test, but obviously there are still some small partners do not know how to specific operation, so next, we take the Amazon platform as an example, to see how we POD clothing sellers should do 0 inventory, low-cost on the new test.
POD clothing sellers can follow the following policies when conducting low-cost testing on the Amazon platform:
First, Clear measurement objectives and indicators
Determine the goal of the test: Specify whether the test is to verify market demand, product quality or user feedback.
Quantitative analysis indicators: Quantitative analysis of key indicators such as click rate, conversion rate, return rate, advertising effectiveness and sales.
Two, the selection of low-cost materials and manufacturing processes
The use of relatively cheap materials: On the premise of ensuring product quality, the selection of low-cost materials and manufacturing processes to reduce production costs.
Strict quality control: Ensure that products made of low-cost materials can still meet quality standards and avoid test failures caused by quality problems.
Three, small batch test
Small batch production: In the early stage of new product development, small batch production is used to test market demand and customer feedback.
Control the quantity of shipments: The number of the first batch of tested products should not be too much, such as twenty or thirty sets, in order to reduce the financial risk.
POD clothing sellers can test 0 inventory, but in cross-border e-commerce platforms such as Amazon, for non-traditional POD customized goods, the delivery is time-limited, it is recommended that the guys can first in the independent station, or the delivery time is not strict cross-border e-commerce platform for a step test, when found a certain explosive potential, Then it is sold on Amazon or other e-commerce platforms with delivery time, so it is necessary to conduct certain screening first, select the best among the best, and then test the model in small batches, which can maximize the success rate and reduce the inventory cost.
Four, Using Amazon Platform data
Analyze sales data: Use sales data provided by Amazon to understand market trends and consumer needs.
Focus on search volume and competitive analysis: Evaluate the market potential and competition of the product through search volume and competitive analysis.
Five, choose the right target audience
Clear target audience: Determine the future target customer group of the product for targeted market testing.
Precise positioning: Use platforms such as social media to present the product to potential customers who are most likely to be interested.
Six, the use of a variety of measurement methods
Social media testing: offers discounts or free products on social media to get user feedback and reviews.
Off-site group testing: uses social media groups such as Facebook to assess the popularity of different products through user votes or comments.
Set a low price test: attract users to buy through a low price strategy, and observe the click rate and conversion rate of the product.
With the old product test model: Use the flow of old products to drive the exposure of new products, to determine whether the new product meets the market demand.
Seven, reduce risks and costs
Negotiate procurement costs: Negotiate with suppliers for more favorable prices and order volumes.
Optimize logistics services: Choose cost-effective logistics services to reduce transportation costs.
Timely adjustment strategy: Timely adjustment of product strategy or measurement method according to market feedback and data analysis results.
EZEJ technology has focused on the cross-border clothing industry for 12 years, has its own clothing factory and website development team, and currently focuses on a customized POD clothing platform, providing online design, 0 inventory on a large number of new test models, the fastest delivery in 48 hours, a global distribution and other services. At the same time, to create a flexible supply chain for customers, provide small single fast anti-model, With small batch, multiple batches, the lowest one piece of production, with the best price, to create the best quality, for cross-border e-commerce partners, greatly reduce the risk and cost.
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Whether in Amazon or in other e-commerce platforms, we can see that the platform will continue to ask us for its own interests. Yield profit ” Platform users, provide more “ High quality ” The service, at the same time, will continue “ Press ” Our profit margin, increase our “ Promotion ” Therefore, no matter which e-commerce platform, we must reduce our costs as much as possible, test new models at the lowest cost, create explosive products, in order to survive the increasingly fierce competition in the cross-border e-commerce industry, EZEJ technology suggests that we must do more preparations, open up more stores in different channels, and control more operation methods. In order to enhance their ability to resist risks, as well as digest inventory and increase sales, finally, I hope this article is helpful to everyone, I wish you all better and better year by year, more and more “ Strong ” Business is booming!
