Introduction: Create a worry-free shopping experience
In the era of e-commerce, consumers' general acceptance of online shopping has led to the way of online shopping gradually becoming the mainstream. However, for clothing sellers, the high return rate has always been a headache, and returns not only affect the profits of merchants, but also reduce the shopping experience of consumers, and at the same time, it will make the e-commerce platform think that your products are not excellent, resulting in higher traffic costs, which is a headache for all clothing sellers. We POD clothing sellers are no exception, so how to optimize product information to reduce the return rate? This article will provide you with a series of practical suggestions from the aspects of size information, color accuracy, personalized recommendations, etc.
First, accurate size information, reduce the return caused by size problems
1. Provide detailed size table
- Multi-dimensional measurement: In addition to the common basic dimensions such as chest circumference and waist circumference, more details such as shoulder width and sleeve length can be provided.
- Different brand comparison: Because the size standards of each brand are different, we can provide a size comparison table with other common brands to help consumers better choose.
2. Add photos of models trying on
- Multi-body type display: Use models of different body types to try on and display, so that consumers can more intuitively understand the actual effect of clothes.
- Size label: Label the size worn on each model photo for consumer reference.
3. Interactive Sizing Assistant
- Online question and answer: Set up an intelligent question and answer system, according to the height, weight and other information provided by consumers, recommend the appropriate size.
- Virtual fitting room: uses AR technology to let consumers on their phones or computers “ Try it on ” Clothes, feel the actual effect.
More abundant measurement information and corresponding recommended size suggestions will enable consumers to more accurately judge their own suitable size, thus reducing the return situation caused by inappropriate size. Of course, too accurate information will often bring other problems, such as unable to find the right size, resulting in the other party will not buy, reducing the conversion rate. Can think from a deep level, this is actually a good thing, although there is no purchase, it will lead to a slightly lower conversion rate, but it will also avoid the inappropriate consumers, because after the wrong purchase, the return of goods caused greater losses, and even some will give negative evaluation, which is definitely a more troublesome thing, so accurate size information, It can effectively reduce the return rate.
Two, improve the color accuracy, to avoid the return caused by color difference
1. Shooting from multiple angles
- Natural light and indoor light: Shoot in different light conditions to ensure the true presentation of colors.
- High definition images: Use high resolution images to show the detail and texture of the clothing.
2. Color change prompt
- Color description: In the product description details the possible color changes, such as differences in shades, screen display differences, etc.
- Customer comments: encourages customers who have purchased to share physical images and provide more real color references.
3. Color matching suggestions
- Matching guide: provides different color matching schemes to help consumers better choose.
- Application scenario: Shows the wearing effect of clothes in different scenarios, increasing the confidence of purchase.
Because of various elements, the clothing shown on the pictures and videos, and the clothing received by consumers, there will often be a certain error, too “ Beautiful ” Similarly, after receiving the actual product, found the gap, but also more no way to accept, in this case, to provide a more real picture, appropriate beautification, is our POD clothing sellers must grasp the point, or that sentence, although the more real picture, will reduce our sales conversion rate, But compared with returns + negative feedback, our losses will be less, and at the same time, it can also reflect our more sincere attitude.
Three, enhance the attractiveness of the product, reduce the return because of dislike
1. Rich product description
- Material description: Details the material and fabric characteristics of the clothing, so that consumers can understand the comfort and durability of the product.
- Design highlights: Highlights the design highlights of the clothes, such as unique cuts, fashionable patterns, etc.
2. Personalized recommendation
- Style classification: According to different styles (such as leisure, business, sports, etc.) classification, to help consumers quickly find their favorite style.
- Matching suggestions: provides a variety of matching schemes to show the diversity and practicality of clothes.
3. Customer comments and feedback
- Real comments: Shows other consumers' comments and feedback to increase trust.
- Return and exchange policy: clearly inform the return and exchange policy, so that consumers have no worries.
The pictures and videos of the product itself are the first attraction for consumers, but more design elements, such as the advantages of fabrics and materials, or the clever design parts, stomach pulling, lifting and other elements, in the hearts of different consumers, will also increase the weight of the product, thereby increasing the conversion rate, and after receiving the goods, the real effect is reflected. There are enough elements or factors to make them choose to stay, or it is worth them to stay, which will also reduce the return rate, especially the reasons for returning other than the inappropriate size, can increase the elements and advantages of the product to dispel the other party's idea of returning, and even create a sense of surprise. Become a fan of the store.
Four, accurately provide clothing deep value
1. Collocation scheme
- Multi-scene application: Shows the effect of wearing clothes in different occasions, such as offices, appointments, parties, etc.
- Seasonal matching: provides suggestions for different seasons to help consumers cope with all kinds of weather.
2. Fashion information
- Fashion trends: regularly publishes fashion information, introducing the latest fashion trends and matching tips.
- Star with the same style: Show the star with the same style, increase the attractiveness of the product.
3. Interactive community
- User sharing: encourages users to share their own wearing photos and experiences to form a good interactive atmosphere.
- Professional advice: invites fashion experts and designers to provide professional dressing advice to improve user experience.
For many consumers, the application of the product may not have a set of its own model or program, and your “ Professional ” Match and program, may let the other party get new inspiration, so as to generate purchase interest, and in the final verification, accept your product, therefore, to provide multi-dimensional product advantages, and give collocation and scene application program, not only can improve the conversion rate, reduce the impact of too accurate sizing information and real product pictures, at the same time, It can also reduce the return rate caused by dislike and color difference, but it is not easy, want to make their products have more design elements, and provide accurate high-end matching and scene application solutions, we need POD clothing sellers to be more careful to each product, and also have rich experience and more professional knowledge. These are things that take time to get, but stick to it, it will inevitably make our own value and the value of the product improve in both directions, but also invisibly, establish their own shop barriers, to help us get rid of the cycle of low price competition.
Conclusion
By optimizing size information, improving color accuracy, enhancing product attractiveness and providing more matching schemes and application scenarios on the product page, we can effectively help POD clothing sellers reduce the return rate of Amazon clothing categories. At the same time, clear return and exchange policies and high-quality customer service are also essential. However, it should be noted that although too clear and complex information may lead to a slightly lower conversion rate, thereby reducing sales, but a sincere attitude may make consumers trust you, so that they are willing to continue to pay attention to your store and become repeat buyers. Finally, I hope the above suggestions can help you improve your sales performance and bring better shopping experience to consumers.
FAQ (FAQs)
1. How to deal with the return due to inappropriate size?
- Can provide detailed size table and model fitting photos to help consumers better choose the right size. At the same time, an interactive sizing assistant is set up to recommend the appropriate size based on the information provided by the consumer.
2. How to ensure the authenticity of colors?
- Shoot in different light conditions and provide HD images. Detail possible color changes in the product description, and encourage customers who have purchased to share physical images to provide more realistic color references.
3. How to enhance the attractiveness of products?
- Rich product description, detailed material and design highlights. Provide a variety of matching schemes and application scenarios to show the diversity and practicality of clothes. At the same time, show other consumers' reviews and feedback to increase trust.
4. How to provide more collocation schemes?
- Show how clothes can be worn on different occasions and provide suggestions for different seasons. Publish regular fashion information, introducing the latest fashion trends and matching tips. Fashion experts and designers are invited to provide professional dressing advice.
5. How to deal with the situation that you do not like the return?
- Clearly inform the return and exchange policy, so that consumers have no worries. Provide rich collocation schemes and application scenarios to increase the attractiveness of products. Users are encouraged to share their wear photos and experiences to form a good interactive atmosphere.
