Introduction
On Amazon's platform, no matter how good your early selection is, and how attractive the product optimization is, there are always some goods that cannot be sold in quantity, or after quantity, resulting in a backlog in the warehouse. Watching these unsalable or failed goods pile up not only takes up valuable storage space and money, but over time, more and more expensive storage costs will make you feel exhausted. Maybe you've tried a price cut, but it's not working, and inventory is still hard to clear. Behind these problems lie huge costs. — It not only affects the cash flow, but also may lead to more serious inventory management problems, and even affect the healthy operation of the store. To help POD clothing sellers solve this problem, this article will introduce you to 8 quick clearance channels to help you quickly clear Amazon's slow-moving inventory.
Release inventory pressure, unlock greater profit space
In the face of inventory backlog, we POD clothing sellers often feel helpless. However, by adopting a few innovative clearance strategies, you can quickly solve problems, free up funds, and bring new life to your store. Below we will introduce these efficient clearing methods in detail.
Eight quick effective clearance channels!
1. Use discount platform for clearance
Application scenario: Quick clearance of out-of-season goods, unsalable goods or excess inventory.
Why it works: These platforms bring together a large number of users looking for discounts, which can quickly increase exposure and purchase desire, and increase your product sales.
-Slickdeals: Sign up for an account, create a limited-time discount, match a bundle or full reduction promotion.
-woot: Contact the purchasing team, offer at least 30%-70% discount, enter the home page recommended location.
-Groupon: Register a merchant account, design“ Buy one get one free ” Or “ Limited time discounts ” To attract consumers to buy.
2. Through third party discounts and clearance platforms
Application scenario: Large inventory needs to be handled quickly, especially if you want to clear inventory in batches.
Why it works: These platforms help you sell your backlog directly to other merchants or wholesalers, and get rid of bulk inventory through auctions.
-Liquidation.com: Register as a seller, upload the backlog information, set the auction starting price and reserve price.
-B-Stock: Register and provide company information, publish wholesale auctions, set reasonable prices and inventory.
3. Social media quick promotion
Application scenario: Use traffic on social platforms to increase sales and quickly attract the attention of fans and potential buyers.
Why it works: Social media not only helps you stay engaged with your existing customers, but also expands your brand's exposure and quickly attracts a large number of target customers.
- Instagram/TikTok Stories & Reels: Post short videos or live streams showing slow-selling items and limited-time discounts.
- Facebook Marketplace & Groups: Post items and set a good price, join relevant groups to post clearance activities.
4. Increase in-platform recycling program
Applicable scenarios: Inventory categories are eligible for Amazon's recycling program or want to be sold directly at clearance prices.
Why it works: Amazon's recycling program not only helps you clear inventory, but also avoids long-term expenses from slow-selling products.
- Steps: Select Inventory Planning from the seller platform, click Manage Redundant Inventory, create clearance promotion, set the maximum clearance promotion price.
5. Hold a limited time promotion
Application scenario: Attract a large number of buyers through limited time discounts, and quickly increase sales.
Why it works: Limited time promotions can stimulate users' desire to buy and quickly increase sales.
- Choose the right flash sale platform: such as Gilt or Zulily, choose the right platform according to the product category.
- Design limited-time promotions: Set attractive discounts and promotional times, prepare high-quality product images and promotional copy.
6. Use Amazon External Traffic tools
Application scenario: Accurately diverted to Amazon through external advertising, thereby increasing sales.
Why it works: Increase the traffic inlet, let more users find the existence of the product, you can expand the traffic pool.
- External traffic entry: Google Shopping Ads and Facebook Ads can increase traffic entry through search engine ads or social media ads. At the same time, interested users of social media ads can be targeted to precise customers, thereby increasing sales.
- Advertising optimization: For different traffic entrances, advertising optimization, and A/B testing, to find the right traffic groups, reduce costs and increase efficiency.
7. Clearance sales platform
Application scenario: Centralized inventory clearing on a specific platform, leveraging platform traffic.
Why it works: Clearance sales platforms have a large number of low-price demand buyers, similar to the big discount buyers in flash sales platforms, can take advantage of “ Clearance ” The low price attracts the attention of buyers, thereby rapidly increasing sales.
-Overstock.com: Go to Overstock.com and click “ Sell on Overstock” After becoming a seller, in the seller's background, select “ Add new products” Fill in the product details, upload high quality pictures, and set competitive prices.
8. Use coupons and limited time discount tools
Application scenario: Attract price sensitive buyers and improve conversion rate.
Why it works: Increases conversion rates by creating exclusive discount codes or automatic offers to attract more users to relevant portals.
-RetailMeNot: Register and log in to the RetailMeNot merchant account, create a new coupon, fill in the discount code and related information, upload a product picture and description. And take advantage of Amazon Seller Center and RetailMeNot's analytics tools to track promo code usage, evaluate the effectiveness of promotions and optimize strategies.
-Honey: Use Honey's automatic offer function to simplify the shopping process for buyers, increase conversion rates, and clearly inform users of Honey plugins to enjoy special offers in the product page and checkout process.
Optimize advertising and increase conversion rate
Through the above eight clearing channels, we can see that many times we want to clear inventory, not reducing the price will have an effect. In fact, although the price decline is an important factor, it is definitely not the whole factor, because after the price reduction, we will encounter two problems, one is how to let more people see our price reduction, because if no one sees it, Your price cut is meaningless, and there will be no sales, and the second is how to make buyers believe that our current price is indeed the best discount, which will encourage the other party to place an order immediately, or in the case of demand, optimize the choice of you.
In order to achieve these two points, the details are to optimize your advertising or promotion page, only optimize advertising, clearly inform consumers that we are carrying out the final clearance activity, give them a clear time and quantity, so that they have a sense of urgency, it is possible to obtain the corresponding effect when the price has an advantage, in addition, optimize the advertising. But also from the exposure, click rate, conversion rate and other directions to optimize, according to their own product clearance strategy, focus on exposure or conversion rate, as for the click rate, you need to optimize the advertising content, or adjust the direction of the audience.
Conclusion
Through the above 8 fast-effective clearance channels, you can effectively empty Amazon inventory in a short time, release funds, reduce inventory pressure, and no longer let unsalable products continue to occupy valuable storage space, and in fact, the product has long been unsalable, and in order to avoid greater losses, we POD clothing sellers should find signs when, Directly open the clearance mode, for example, when a product is found to have signs of slow sales, take action on the same day to implement these clearance strategies, carried out in the early stage, far less than the weight dropped to a certain extent later, the loss is much smaller, whether it is time or promotion costs, will be more saved! Finally, I hope this article has been helpful to you.
FAQ (FAQs)
1. How to choose the right clearance channel?
- Select the most suitable clearance channel based on your inventory type and quantity. For example, for bulk inventory, you can choose a third-party discount platform; For small batch unsalable goods, you can choose discount platform or social media promotion, at the same time, pay attention to the audience of inventory and the strength of the discount, from all dimensions to find the most suitable clearance channel, if it is not clear, you can also try each one, see the effect and then make a decision.
2. How to ensure the success of the limited time promotion?
- Design attractive discount and promotion time, prepare high-quality product pictures and promotional documents, at the same time, prepare multiple channels as far as possible, control the clearance cost and the strength of the goods discount, make the loss within the acceptable range, calculate the cost at the beginning, set the maximum discount according to the quantity of inventory to be cleared, and ensure that it is cleared at one time. Don't leave any residue.
3. How to use Amazon external traffic tool?
- Through external advertising tools such as Google Shopping Ads and Facebook Ads, we can accurately target potential buyers and increase sales. However, it should be noted that external traffic tools also require cost consumption, so under normal circumstances, we can try it first to see whether the effect is good enough and make considerable optimization. Make the flow as precise as possible, and remember that clearing inventory is about reducing losses, not accumulating sales.
4. How to track and optimize the promotion effect?
- Use the analysis tools of Amazon Seller Center and third-party platforms to regularly monitor advertising performance, adjust keywords and bidding strategies, and optimize the overall advertising effect. At the same time, the multi-channel clearance model can use data feedback to help you find the lowest cost and most efficient way to clear goods.
5. How to avoid excessive price reduction resulting in loss of profits?
- Avoid excessive price reduction by means of batch clearance and platform recycling plan, and ensure that inventory can be quickly cleared. If there are fewer goods and more styles, we can also carry out the "buy one get one free" activity through related marketing to help the new models start up. In short, we must calculate the clearance cost and the final loss data of each product to ensure the minimum loss. At the same time, the goods can be cleared and the effect of clearing activities can be maximized.
