Many small partners are very confused, pod mode also needs to choose products, here, EZEJ technology is very responsible to tell you that any e-commerce industry is needed to do “ Selection ” This work, whether it is the traditional pod model, consumer-oriented, need to provide creative patterns and backplates, or pod+ small single fast reverse “ New ” Mode, need to select for a specific group of people may appear demand products, the selection is very important, then, cross-border e-commerce pod mode how should we choose products?
1. Crowd positioning. : Prioritize target groups and select categories according to their preferences or concerns.
Specific practices: We can go to some well-done POD peer stores, carefully analyze each other's advantages from their high-sales goods, and then find the demand point of the target group from their interaction with customers, that is, the target group, so as to spread out, carry out secondary creation, or select the appropriate category.
EZEJ Technology Reminder: Traditional POD products are mostly impulse consumption, so they should be deeply explored for the audience groups that are easy to generate impulse consumption, such as pet lovers, animation fans, special groups, etc., to find more demand points and marketing points, so as to use the function of online design, create it, and put it on their own store operation test.
Select the target population, on behalf of the operation and creation direction, and based on this direction, we can try to select some categories and demand points for testing, which in the traditional POD model or inventory e-commerce model, in fact, it is a big cost of work, whether it is time, energy or money, will be greatly occupied, so when testing the new model, No matter which cross-border e-commerce sellers will prefer to be cautious, dare not spread too much, even if there is a good idea, but also deliberate, and for pod+ small single fast anti-pattern partners, as long as the EZEJ technology clothing pod a custom platform clothing online designer designed products, you can get a preview of the effect. It can be 0 inventory on the new test model, will greatly increase the advantage of this aspect, any competition, in essence, is to exploit the advantages of their own in the test of the new model, will greatly reduce the difficulty and cost of selection.
2. Creativity and personalization. Products that meet the individual needs of a specific target audience and offer a unique and attractive design to fill a gap in the market or outperform competitors.
Specific approach: the individual needs of the target audience, in fact, is the demand points mentioned before, there are many demand points, may be the display “ Position ” Slogan, or publicity “ Personality ” Special patterns, or interpretations “ Warmth ” Family photos, etc. What do they want? Naturally, it will be expressed in their own purchase behavior, and analyzing the sales of traditional pod peer stores, you can know the categories selected by the target group, and from their interaction, you can know more accurate demand points, and according to these demand points, we can make more and better products for these target groups to choose.
EZEJ technology reminder: The vast majority of consumers, limited by their own insufficient “ Professional ” All aspects of the impact, they do not necessarily have their own special ideas for POD custom products, the vast majority of people, are seeing a partner in the same circle, wearing a special dress, but also want a similar, or the same, so that gives us a lot of space to operate, because the vast majority of consumers, do not mind the same as people, Of course, there are a very small number of consumers with prominent personalities who like “ One of a kind ” These are the basic disks of the traditional POD model, but such a small number of consumers, also have a wealth of creative experience and fixed custom stores, we are difficult to attract it, and it is difficult to do so, not to mention that the cost performance is not high.
Whether it is creative, or personalized, essentially is extended by the demand, small partners as long as they pay attention to this fundamental point, will not do too bad, at the same time, do not feel that their own design “ Bad, hardly elegant hall ” In fact, such products may be more “ Close to the people ” It is also closer to the cognition and needs of consumers.
3. Competition analysis: Understand the competition situation of the target market, through keyword research and other tools, look for high search traffic and relatively low competition keywords, in order to determine the potential product direction.
Specific practices: This basic e-commerce operation skills are basically the same, essentially is the use of tools to analyze the capacity of the current market, as well as the strength of competitors, from which to choose a suitable competitor, so as to do the most suitable products, because we have said before, to choose a specific group of people, so that the analysis and research data, At the same time, we can not only analyze the data of the traditional POD model, from which the appropriate products and keywords are selected, but also choose some of the data of ordinary sellers in the same category to analyze more keywords, or that sentence, the competition is to promote strengths and avoid weaknesses, we use a more flexible pod model to deal with the e-commerce sellers who are still using the inventory model. Should have a relatively big advantage, small partners must firmly grasp.
EZEJ Technology Reminder: Choose the right competitors is a very important thing, do not choose the big seller's competitive products at the beginning, the reason why the big seller is a big seller, must be because the other party's advantages in all sides are very strong, if we are just a cross-border player, or have been operating for a period of time, but still not much improvement of the small seller, Choosing a suitable rival is the most important thing, after all, this is a stock market, there is so much demand, you want to sell well, then it is bound to be from competitors. Grab ” Single, under the choice of either/or, as long as you accurately grasp your own advantages and face opponents with little difference in volume, you will have the possibility of winning.
4. Product characteristics and profit: Ensure that the quality and material of the product are suitable for printing, and ensure that there is sufficient profit margin.
Specific practices: The cost of their own, including the cost of all aspects of the calculation, production costs, design costs, transportation costs, platform costs, taxes, other costs, etc., should be carefully measured, only to determine that there is enough profit space, it is necessary to do, otherwise there is not enough profit space, sell more, can not make money do not say, On the contrary, there may be losses, low price strategy is always a relatively low price strategy, the priority is to ensure their own profits, in order to do a long time in the e-commerce industry.
EZEJ Technology Reminder: Many small partners often ignore their own labor costs when calculating costs, such as spending a lot of time to design a large number of new products, but never accounting for this part of the cost of new products, resulting in the final hard year, because of various promotion, profit, price war factors, even labor costs are not covered. Throughout the year, busy does not make money, which is not enough profit space, cost accounting is not clear, so the small partners must count all the costs, and then measure the profit space, in order to later in the competition, there is enough space to move, and not to appear busy or loss situation.
END
In terms of product selection, the POD model itself has certain advantages, whether it is the traditional consumer-oriented pod model, or the pod+ small single fast reverse that EZEJ technology focuses on. New ” Mode, in terms of selection, in fact, has been more than ordinary inventory e-commerce “ With ease ” “ Be flexible ” There are too many, so the small partners must seize this advantage, more new, more testing, in order to create more explosive products, catch more demand points, discover more target groups, so that our cross-border e-commerce system is more comprehensive and more advantageous.
