Introduction
In the era of digital transformation, many traditional enterprises are facing unprecedented challenges. However, INSPI, a casual clothing brand that has been based in the Philippines for 30 years, has managed to counter the trend with a bold attempt on TikTok. From offline retail to social e-commerce, INSPI has not only doubled its sales, but also become a leader in content e-commerce in Southeast Asia. What is the significance of such a case for us POD clothing sellers? Next, this article will reveal how INSPI achieved this feat with the help of TikTok, hopefully giving us some insight into POD clothing sellers, and at the same time, giving us a better understanding of TikTok as a showcase platform.
From traditional manufacturing to social e-commerce: a story of transformation
New opportunities for traditional manufacturing
INSPI is not a new brand, but a textile company with a history of nearly 30 years. After the outbreak, offline retail suffered a huge bottleneck, forcing traditional enterprises like INSPI to find new growth channels. In 2023, they officially entered TikTok Shop and began to try the direct-to-consumer (DTC) sales model.
Success of transformation
According to the data, INSPI's TikTok store has accumulated more than 629,000 followers so far, with total sales exceeding $10.55 million (about 77 million yuan). Through the combination of content and e-commerce, they quickly integrated into the TikTok ecosystem and achieved double sales growth.
TikTok shop three strategies frame by frame Disassembly
Populist pricing strategy
INSPI's products range in price from $0.39 to $17.20, with an average of $3.53. This “ Close to the people ” Its pricing strategy accurately captures a large number of price-sensitive users on TikTok, especially young consumers in the Southeast Asian market.
Master marketing layout
From the third-party data platform, it can be seen that of the total sales composition of INSPI brand in TikTok store, $3.64 million (about 25.67 million yuan) comes from talent. Their choice of talent is mainly focused on the waist talent, focusing on whether the content can be close to the target user, so as to achieve a higher conversion rate.
Importance of content input
In the past month, the release of brand TikTok store related videos reached 3,200, and the total number of live broadcasts reached 590. Live streaming is especially important for categories that require a sense of experience, such as clothing. Consumers can not only see the actual wearing effect of products, but also ask questions and get answers in real time, which is “ Face to face ” The interaction greatly increased the conversion rate.
Seize New opportunities: The path of traditional brands
Find the right strategies and methods
INSPI's story proves that traditional brands are not without opportunities to counter the emerging platform, the key is whether you can find the right strategy and approach. TikTok, as a platform combining traffic and e-commerce, gives many brands an opportunity to compete on an equal footing, and for clothing sellers, including our POD clothing sellers, this platform is very helpful for us to show our products.
Choose the right content direction, find the accurate talent
For brands just beginning to contact TikTok, how to choose the right content direction, find accurate experts, or plan a live broadcast strategy may require some experience and skills. However, for POD clothing sellers, product diversity and personalization is one of the key directions to build advantages, but it is equally important to choose a reliable and suitable supplier.
Conclusion
INSPI's success story shows how traditional brands can reverse course on new digital platforms. Through a people-friendly pricing strategy, effective talent marketing, and significant content investment, INSPI not only achieved significant sales growth, but also built a strong brand image on TikTok. This provides valuable experience for other traditional brands and our POD clothing sellers, and at the same time, it also demonstrates TikTok's great potential as an e-commerce platform.
FAQ (FAQs)
1.Q: What brand is INSPI?
A: INSPI is a casual clothing brand rooted in the Philippines with a history of nearly 30 years.
2.Q: How did INSPI succeed on TikTok?
A: INSPI has achieved significant success on TikTok through a people-friendly pricing strategy, effective talent marketing, and heavy content investment.
3.Q: What are INSPI's sales on TikTok?
A: So far, INSPI's TikTok store has racked up more than $10.55 million in total sales.
4.Q: What role has talent marketing played in INSPI's success?
A: Talent marketing has played an important role in INSPI's success, specifically contributing $3.64 million (about 25.67 million yuan) to its sales composition.
5.Q: What advice do you have for brands that are just getting started with TikTok?
A: Brands that have just started to contact TikTok need to choose the right content direction, find accurate experts, and plan a live broadcast strategy, while choosing a reliable and suitable supplier is also important.
