Introduction: A Global Journey with Oriental charm
With the continuous advancement of globalization, Chinese culture with its unique charm is gradually accepted and loved by people all over the world. From fashion to everyday life, Chinese elements are influencing the world in an unprecedented way. Especially in the field of clothing design, more and more brands begin to integrate traditional Chinese aesthetics into their products, which not only attracts the attention of many overseas consumers, but also promotes the international spread of Chinese culture, thus forming a trend, then we focus on cross-border e-commerce POD clothing sellers should take advantage of this trend, Truly integrate Chinese elements into the design of clothing, and make their POD clothing products popular around the world? This article will give you an in-depth analysis of the current global market, the popular trend and application method of Chinese elements, hoping to help the small partners in the POD clothing industry to open their minds, have more ideas and creativity for the future POD clothing design, and create a best-selling clothing products around the world.
What is the charm of Chinese style?
1. The perfect combination of tradition and modernity
Chinese traditional culture contains profound historical heritage, and when the essence of this culture is displayed through modern design techniques, it can create works with classical beauty and without losing the flavor of The Times. For example, printing Chinese poems or idioms on a T-shirt or hoodie, or using iconic buildings such as the Forbidden City and the Great Wall as patterns, can make the wearer feel a unique style from the East.
2. New interpretation of ink art
Ink painting is an important part of traditional Chinese painting, its smooth lines and elegant color collocation, very suitable for making dresses or other types of clothing on the full print. In this way, not only can more people understand the artistic value of Chinese painting, but also add some poetic beauty to daily wear.
3. Modern interpretation of ancient costumes
In recent years, “ Hanfu fever ” It continues to heat up around the world, especially the improved version of the horse skirt is loved by many foreign friends. This kind of clothing retains the original traditional characteristics, while adding the design elements that meet the contemporary aesthetic trend, making it comfortable and stylish to wear, and becoming a new way to show personal taste.
How should cross-border e-commerce seize the opportunity?
- Analysis of target consumer groups: Foreign consumers who like Chinese style are mainly concentrated in the young group, they pursue individual expression and are curious about new things; There are also some culture lovers who have a keen interest in Chinese culture.
- Pricing strategy: In view of the uniqueness of these products and the cultural significance behind them, it is recommended to adopt a relatively high pricing strategy, but also pay attention to maintaining the cost performance advantage.
- Design innovation: In addition to continuing to explore and make good use of existing classic symbols, designers should also be encouraged to boldly try cross-border cooperation, such as launching limited series with Chinese artists.
- Marketing: Strengthen social media marketing efforts, use KOL influence to expand brand awareness; Attend events such as international fashion weeks to showcase your latest creations directly to potential buyers.
- Customer service experience optimization: provides multi-language customer service support to ensure barrier-free communication; Establish a perfect after-sales service system to increase customer satisfaction and loyalty.
But it should be noted that compared with the beauty of domestic Chinese-style clothing, foreign consumers, or the fashion industry, are more &ldquo in the use of Chinese-style elements. Poor” And “ Don't know why. They will be completely incompatible with the elements together, the formation of the awkward work, not once or twice, such a situation, not only caused a lot of domestic designers and ordinary people ridicule, but also show a key point, that is, most people abroad, even some high-quality designers, do not understand the Chinese culture, And the way we think.
Of course, some of them do not want to understand, but want to make reasonable innovation in thousands of years of civilization, but also in line with its aesthetic clothing, is a very difficult thing, coupled with many people's inherent inner thinking resistance to change, there will be a variety of strange and even “ Ugly ” Based on this point, before the Chinese style has not been deeply rooted in the bone marrow, we suggest that the taste of Westerners should be mainly used. For example, they like to use oil paintings and graffiti to show their personality on the clothing, so ink painting and graffiti with Chinese elements can naturally be recognized and favored by them. Such a simple exchange of elements and the application of Chinese elements, perhaps more than spending thought, want to promote Hanfu, or more high-end design, more affinity, but also more in line with the imagination of ordinary consumers.
Conclusion
with “ Chinese style ” For POD clothing sellers engaged in cross-border e-commerce business, timely adjustment of product lines, introducing more design elements rich in Chinese characteristics, is undoubtedly one of the effective ways to enhance competitiveness. As long as we can accurately grasp the market demand, and continue to innovate and change, I believe that more and more people will be willing to wear clothes with Chinese marks in the future, and jointly feel the beauty across time and space.
FAQ
1.Q: What are the most popular designs of Chinese-style clothing?
A: At present, the more popular designs on the market include but are not limited to the use of Chinese calligraphy, traditional architectural patterns and Chinese painting style printing, but it should be noted that the Chinese style design elements are actually very large, but need to meet the concept of consumers, we can make innovations in patterns and colors, but in terms of style, It is still necessary to use the appropriate categories in their cognition, such as T-shirts, hoodies, dresses, etc., to print the design on the basic model, rather than on the top of the Chinese style modification, resulting in “ High and small ” In the end, no one asked.
2.Q: Where can I buy authentic Chinese-style clothing for reference?
A: In addition to the major domestic e-commerce platforms, many brands focusing on export business will also sell related products on their official websites, we can see the recent popular trend of Chinese style on these big brands, but just as foreign designers “ Don't understand” Just like the Chinese style, the big brands in the sea may not be able to combine the Chinese style with the Western aesthetic, so we only need to refer to the content worth learning from, rather than copying and superstitious so-called “ Authority ” , although clothing does need “ Be original ” Design, but most of the clothing industry's “ Authority ” It never reaches the ordinary people in the middle and lower classes.
3.Q: Will foreign consumers buy Chinese-style clothes directly? Like a horse skirt?
A: The horse skirt to sea caused foreigners to marvel, it proves that this style in foreign countries is a certain market, in fact, at present, many of the sea of domestic brands, essentially in the use of “ Horse skirt ” These hot styles to attract foreign consumers, but such consumers usually belong to the middle and high order, there is not enough quality and careful design and strong promotion ability, it is difficult to capture their attention, and this kind of innovation “ Trend ” Things, we don't need to do ourselves, let “ They ” At present, EZEJ technology recommends ordinary POD clothing sellers to use Chinese elements to carry out “ Micro-innovation ” And “ Microdesign” It will be easier.
4.Q: Are Chinese-style clothes suitable for everyone?
A: Of course! Westerners like to try all kinds of strange elements, all kinds of weird elements, can win their favor, and China up and down five thousand years, the trend of history of the elements that come out of do not know how many, whether it is still popular Chinese festivals, calligraphy and painting, or landscape architecture and other common Chinese elements, are some traces in the corner of history. It can also be taken out for creation, just need to collect the corresponding elements, but with AI, many elements can be split, as long as the heart, you can still find a lot, like the recent Black Journey to the West WuKong's explosive fire, in fact, is essentially the explosive fire of Chinese wind elements, using this trend, perhaps we can make a lot of unique creativity.
5.Q: Do you have any introduction to the Chinese style elements of clothing to recommend?
A: For those who have just started contact with friends, you can choose some simple and easy to match basic styles, such as T-shirts with Chinese slogans or small accessories decorated with embroidery, etc. These Chinese elements that are common in China may be a new attempt in other countries, which will make the wearer feel COOL.
