It is reported that with “ Black Friday ” In order to provide consumers with a richer shopping experience and promote more merchants to go overseas with the help of content e-commerce, TikTok Shop cross-border e-commerce has comprehensively updated its entry standards for cross-border self-operating merchants in the United States. On the premise of keeping the core entry principles of merchants such as local warehousing and logistics capabilities, e-commerce operation experience and healthy operation indicators unchanged, Further stimulate the business vitality of businesses, and continue to encourage many high-quality businesses with operational experience to settle in.
The new entry standard contains two major adjustments:
First, the sellers who have previously supported the platform have adjusted the requirements of store rating, business flow, and business duration;
The second is to add 3 mainstream cross-border e-commerce platforms, supporting a total of 9 domestic and overseas e-commerce platform sellers.
Specifically, TikTok Shop cross-border e-commerce has adjusted the seller business indicators that have previously supported the platform. Among them, Amazon's store rating requirements have been adjusted from a maximum of 4.0 to 3.5; Cancel the 500,000 water requirements of Walmart, Wayfair and eBay, and cancel the fan requirements of DTC independent stations; At the same time, the rapid entry of well-known brands of Tiktok e-commerce has been added, and the store rating requirement of Tiktok store has also been lowered to 4.0.
The new merchant settlement standard also supports more platforms, especially adding Temu semi-hosting, SHEIN semi-hosting and AliExpress self-operating merchants, so that the number of domestic and overseas e-commerce supported by TikTok Shop reaches 9, almost completely covering the whole platform. This also means that whether it is a cross-border e-commerce seller, or a seller with domestic and international e-commerce experience; Whether engaged in shelf e-commerce, content e-commerce or DTC independent station sellers, settled TikTok Shop can be supported.
A more open entry policy will greatly enrich the source of TikTok Shop cross-border e-commerce merchants, realize the expansion of the supply side, and enrich the commodity types of the platform. At the same time, the platform maintains requirements for the core settlement principles of merchants, activates the operational vitality of the platform, and continuously improves the operating environment to prepare for the big sprint of this year's Black Five.
It is reported that since September 2023, TikTok Shop cross-border e-commerce has been fully launched in the United States for one year. TikTok Shop cross-border e-commerce first joined the five major black promotion in the United States in 2023, and the total GMV hit its all-time high record in the United States, and since then, the GMV data of many big promotions in 2024 has been rising. On the first anniversary of its launch in the United States, TikTok Shop content field GMV has grown at a rapid rate of 557%, and unique content e-commerce has shown an outbreak trend. Among them, the vigorous development of business ecology has become one of the most important supports. With the further adjustment of the entry threshold of self-operated merchants in the United States, more high-quality small and medium-sized merchants will also flock to the platform.
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At present, TikTok has become one of the most influential social media software in the world, and the user activity remains among the top three all year round. TikTok Shop, as the cross-border e-commerce platform launched by the platform, is the most suitable and active social e-commerce platform at present, relying on the popularity of TikTok. EZEJ Technology reminds you that you must pay attention to the dynamics of the platform in time, so as to better operate your own TikTok Shop and bring more traffic and sales for yourself.
