Introduction
Christmas and New Year's Day, this should be the golden moment for cross-border e-commerce sellers to sprint sales, however, many TikTok US sellers have received an unexpected “ Year-end gift ” — — Shops are sealed. This wave of sudden “ Title tide ” Not only caught the sellers by surprise, but also caused widespread concern in the industry. So, this TikTok“ Title tide ” What are the specific reasons behind this? Why TikTok is on the “ Double denier ” On the occasion of opening such a huge wave of titles? Here's an in-depth look at why TikTok has suddenly kicked off this “ Title tide ” What types of stores are most likely to be hit, and how the affected sellers should save themselves and the subsequent development, hoping to bring some help to the POD clothing sellers caught in the tide of the block.
TikTok“ Title tide ” Deep reason
Before diving into the specific closure situation, let's first discuss the deep reasons behind TikTok's large-scale closure action. With TikTok's rapid rise in the US market, the platform has come under increasing regulatory pressure. In particular, the ban on TikTok issued by the Biden administration has forced TikTok into a dead corner, although the new Trump administration has recently intervened in the matter and released the “ Goodwill ” It seems that the ban seems to be solved, but in order to ensure long-term stable development, and in order to cooperate with the lifting of the next ban, TikTok must also strengthen internal management and improve the overall quality of operations at this sensitive moment. So, at this point in time to set off this “ Title tide ” It is a concentrated rectification of non-compliance by the platform, and at the same time, it is also a message to the new US government. Take a position ” , or “ Name ” .
Main content: TikTok“ Title tide ” : Who is the target? How to deal with it?
As the year draws to a close, TikTok has set off an unprecedented “ Title tide ” . Many sellers in the United States are suffering, many sellers have reflected that their stores have been blocked, and what is more, the store closure rate of their stores is as high as 80%. So, which types of shops are the main targets of this wave of closures? What specific reasons have led to the closure of these stores? This article will give you the answers.
1. New store: difficult to start, difficult to survive
New TikTok Shop entrants often have to go through a rigorous new store inspection period. At this stage, the seller will be subject to the novice rules, the daily order quantity is limited, generally speaking, this period of time is 30 days, there are detailed indicators, as long as one is not achieved, such as the store in the inspection period poor performance, such as poor rating rate is too high, delayed performance rate exceeded, etc., it may face the risk of closing the store, and even if the index is completed, There is also a 60-day observation period, the assessment is also very strict, once not up to standard, will return to the investigation period, start again, it can be said that the new store on TikTok is very difficult, the success rate is extremely low, it is precisely because of this, there will be many sellers “ Be original ” , came up with “ Shop ” The model of the company, using a large number of new stores to sell a large number of goods, so as to obtain more profits, to achieve the purpose of profit, and this leads to the “ Data shop” The appearance of...
2. Data store: false information, hidden dangers
Profile shops are TikTok stores that use Americans' personal information, often from improper sources. Because the registration information is not consistent with the actual operator, such shops are easily judged by the platform audit “ Registration information is inconsistent ” As mentioned above, when the new store is difficult to survive and the success rate is low, the seller will inevitably come up with a plan to deal with such problems, and the strict review of the platform they can not change, it can only be through a large number of “ Shop ” But in this way, it will inevitably lead to new problems, because TikTok's requirements are consistent with other e-commerce platforms, and do not allow individuals or a company to open multiple stores, which will inevitably require a lot of personal information to open new stores, data stores came into being, and therefore the emergence of a service provider specializing in selling data. But there are hidden dangers.
3. IP associated store: IP address problem frequency
The use of impure IP addresses is also a major cause of store closures. If an IP address has been blocked or blacklisted for misconduct (such as bulk registration, Posting spam, etc.), accounts using that IP address may be restricted or blocked. In addition, using the same IP to run multiple stores at the same time can also cause associated problems. Generally speaking, the same IP will lead to all stores under this IP will be associated, and this situation may be that the seller is not rigorous in the use of IP, placing multiple stores under one IP, or it may be a store with one IP, but when the switch is wrong, the former will inevitably be associated, although the latter is associated, under normal circumstances, Often will not cause too much related behavior, of course, if the new operation is improper, it is terrible, finally, there is a situation, that is, the purchase of IP is not only you a seller in use, this is the IP service provider side of the problem, and no matter what kind of problem, once the IP connection occurs, then in TikTok side, If one of the shops goes wrong, the rest will be “ One size fits all ” Because in its eyes, this is a warning and a punishment.
4. Logistics violations: virtual warehouse delivery was severely beaten
TikTok explicitly prohibits virtual warehouse delivery, once it is found that the actual order of the store is inconsistent with the delivery content, the logistics line is inconsistent with the delivery address and other problems, it will be judged as “ Fraudulent logistics behavior ” . Although the virtual warehouse can reduce the cost of overseas storage, it is extremely risky. TikTok wants a local store in the United States naturally has its purpose and needs, of which the timeliness of delivery and the authenticity of the company are obviously its most concerned things, in this case, the domestic seller either according to his idea, really go to the United States to open a real company to register the store, and store the goods in the United States, or do not occupy the “ It's cheap. Otherwise, TikTok naturally wants to punish you, because you let its purpose and strategy not achieved, naturally for you, and virtual warehouse delivery, is one of the most typical performance, including the data store is actually also, but compared to the virtual warehouse, the impact on consumer experience is low.
5. Appeal difficulties: The road to unsealing is long and complex
For blocked stores, the process of unblocking appeals is extremely complicated. The seller needs to prepare a lot of materials, and also needs the cooperation of the legal person on the data, which leads to the success rate of the seller of the data store is very low, because there is no legal person to cooperate with him. As a result, many sellers said that the complaint is not as good as to buy a new number, because the probability of success of the complaint is very small, but this is obviously not right, in the current increasingly strict environment, still adopt “ Purchase number ” To open a large number of new stores, obviously is not desirable, hope that POD clothing sellers cautious.
The importance of TikTok's road to compliance
Compliance Operations: TikTok's future direction
TikTok this time “ Title tide ” It sends a clear signal: non-compliant shops will have nowhere to hide. With the development of the platform, whether you want to remove “ Prohibition ” Or a healthier development in the future, business compliance operations have become an inevitable trend. For us POD clothing sellers, as long as we want to survive on TikTok, whether it is a new store or an old store, we should abide by the platform rules in order to avoid the risks and live for a long time.
Conclusion
TikTok this time “ Title tide ” It is not only a centralized rectification of non-compliant behavior, but also an important symbol of the transformation of the platform to compliance operation. And such a strict way of handling, and at this point in time, is bound to be related to the Biden government's TikTok ban, at this sensitive and critical moment, we POD clothing sellers should be more careful not to provoke each other's sensitive nerves, attract more intense reactions, and want to long-term business, strengthen their own management, It is also necessary to ensure that store operations comply with platform regulations. Finally, I hope this article can help you.
FAQ (FAQs)
1. Why the sudden mass suspension of TikTok?
- TikTok's banning action is to strengthen platform management and improve the overall quality of operation to cope with increasingly stringent regulatory requirements. In the early days of its brutal growth, TikTok naturally wants a more compliant and legal platform environment, especially after the ban in the United States, it wants to continue or even cancel the ban by becoming more legal and compliant. All need to be more “ Clean ” And “ Safety ” In this case, whether it is for subsequent development, or in order to continue to operate in the United States, TikTok must launch this large-scale ban in order to let the US government pick no mistakes.
2. What types of stores are most likely to be blocked?
- New stores, data stores, IP related stores and logistics violation stores are the most easily blocked types, new stores because of the short operating time, itself is in strict monitoring, a little problem, will fall into the situation of being blocked, and data stores are not to mention, usually are not compliant and illegal stores, belonging to the theft of other people's information, It is definitely the most risky type of store, which is definitely to be blocked, as for the IP associated store, this is obviously a means of TikTok, when your IP associated, it must be the same company or team doing these stores, which have a problem store, the rest of the store may not be compliant, so directly shut down. Reducing the workload of machine or manual inspection is “ One size fits all ” , it certainly will “ Friendly fire ” Many compliant shops, but it is also a warning, so that these businesses do illegal shops, more attention and cherish their own “ Credit” Do not easily test each other's red line, it can be seen that TikTok is very strict for cracking down on non-compliant stores, and POD clothing sellers with similar situations should be careful.
3. How should I appeal after being blocked?
- A lot of materials need to be prepared for unsealing, including ID card, business license, complaint letter, customer exchange screenshots, product invoices, etc. However, due to the low success rate, many sellers suggest re-opening new stores, but in this way, many sellers will be stuck in “ Purchase number ” The cycle, but in fact, most of the supplier's information itself is also very limited, even repetitive, perhaps he is not “ On purpose ” Yes, but can you guarantee that he has the only file? Not repetitive? Once repeated, the possibility of being caught is greatly increased, in such a obviously harsh environment, TikTok to buy information to open a shop, is definitely one of the most risky, EZEJ technology advice or try to move closer to the legal compliance side, if it is not possible, it is also best to have contact with the owner of the information (legal person), so in the case of a block, There is a line “ Vitality ” You can let the other party cooperate with you to unseal the appeal, otherwise, like the current strictly prohibited window, the purchase is still the result of the closure of the store, and may involve the previous compliant stores.
4. What is TikTok's future direction?
- The future development direction of TikTok is compliance operation, and the platform will pay more attention to the qualifications and operation norms of merchants. Whether it is the healthy development of the platform, or if we want to cancel the ban and obtain the permission of the new US government, TikTok will only become more and more strict in the future. Once we embark on this strict road, without serious problems, TikTok will be more and more strict in the future. It will not change, and, any platform wants to develop, in fact, should maintain the basic logic of legal compliance, otherwise really want to open a store, want to fair competition businesses can not survive, left behind are some non-compliant businesses, when the time comes, the platform will only get worse and worse, more and more no development potential, which is obviously not what TikTok wants.
5. How to avoid the store being blocked?
- Avoiding the use of false information to register stores, ensuring the purity of IP addresses, complying with logistics regulations, and strictly abiding by the rules of the platform are the keys to avoid store closures. Although in the early stage of development, such measures can help many businesses gain more profits and benefits, once the store is closed, it will inevitably cause certain or even a large number of losses. Therefore, if we POD clothing sellers have the corresponding situation, we must cut as soon as possible, try to take the road of legal compliance, in order to survive steadily, in the current increasingly competitive e-commerce world, live a long time may be more important than live well.
