Introduction: The Power of Visual Marketing
On major cross-border e-commerce and e-commerce platforms, the visual presentation of products has become one of the key factors to attract consumers' attention and stimulate the desire to buy, and it is also the mainstream way of product presentation. Almost all e-commerce platforms, in the search list, are visually presented to attract consumers' attention. As one of the world's largest e-commerce platforms, Amazon's product image quality directly affects consumers' shopping decisions, and it is also the focus of attention of many Amazon sellers and POD clothing sellers. This article will explore how to optimize Amazon product images to enhance the attractiveness of products and increase the click-through rate and conversion rate.
The power of pictures: Why optimization matters
A high-quality product picture can not only accurately convey the product information, but also stimulate the interest of potential buyers. A great image can make an item stand out from many competitors, increase views, and ultimately translate into actual sales. Therefore, it is essential to understand and master the requirements and optimization skills of the Amazon platform for images.
Amazon Image Optimization Guide: The role and requirements of main and auxiliary images
1. Function and requirements of the main graph
- Function: The main picture is the product image that customers see at first sight, which determines whether it can attract customers to further understand.
- Requirements: The background must be pure white (RGB:255,255,255), the image must be clear without watermarks, and the size must be at least 1000x1000 pixels to support the zoom function.
2. Function and requirements of auxiliary drawing
- Function: provides additional perspective or details to help consumers fully understand product features.
- Requirements: keep the style consistent, ensure that all pictures are of high quality and have good visual effects; You can use lifestyle scenarios to enhance the sense of engagement.
3. Why are there these requirements?
In order to provide users with a consistent and high-quality shopping experience, and to ensure the authenticity of images, Amazon has developed strict image specifications. Following these rules will help build a professional brand image and reduce the rate of product returns due to problems with product descriptions or images.
What do I need to pay attention to when making Amazon pictures?
- Ensure adequate light and avoid excessive shadows.
- Shoot with professional equipment to ensure high definition.
- Pay attention to the composition proportion and highlight the product characteristics.
- Avoid using too much post-processing and keep it natural and authentic.
- For clothing products, it is recommended that models try on and show.
Because the recommended list is often just a white background main picture, for the small partners in the clothing industry, want to make their pictures more characteristic and colorful, model display is necessarily an indispensable step, on this point, it is recommended that you can consider the most suitable for your product model display. For example, large-size women's wear can consider making models who are fat or need large-size women's wear to show their products, of course, this needs to be in the premise of ensuring beauty or attractiveness (such as sense of reality and representation), further enrich and precision your target group, only need to do such a display, if your products have universal, just have the size number suitable for large-size women, There is no need to do so, lest the gains outweigh the losses.
How to cooperate with key words master chart?
Combined with the target market research, select the words that can best reflect the characteristics of the product and have a high search frequency as keywords, and cleverly integrate them into the picture design, because the main picture can not add text, we often need to use the content of the picture to express this point, which is a test of our cognition of the product and the industry cognition, or the previous example, If large size women's clothing is your core keyword, then any element that can be used can add similar labels and attributes, such as a relatively fat model, or a particular group of style clothing, using the specific group to do the model, is also the same consideration.
In addition, we also need to learn how to use product pictures to show more keywords, such as V-neck, waist, black, red, etc., which will be searched by consumers and can be used in our main picture, and the auxiliary picture is easier. Just by adding a concise text description, you can incorporate more keywords (pain point keywords) and highlight the advantages and disadvantages of your product.
Tool recommendation: Help efficient optimization
-Canva: provides a rich template resource for quickly creating professional e-commerce images.
- Adobe Photoshop: Powerful editing capabilities for situations that require fine adjustments.
-Remove.bg: one-click background removal tool, especially for preparing white background images that meet Amazon standards.
In addition to the above tools, there are many AI drawing tools that can be used, such as Clipdrop, which is a relatively easy to use and powerful AI drawing tool.
Tips for dealing with the new rules
Amazon's requirements for pictures will be updated from time to time, and in the face of new regulatory changes, sellers should pay attention to the official announcement in time and adjust their strategies in advance. For example, images in your existing inventory may need to be updated to meet the latest standards. In addition, the use of AI technology for batch processing is also a good choice.
Five tips to increase conversion rate
- Emphasize the selling point: show the unique advantages of the product directly through the picture.
- Storytelling presentation: tells a story about the product that resonates with customers.
- Comparison display: Highlights its own advantages compared with other competitive products or older models.
- Interactive elements: Add some interactive designs, such as AR fitting.
- Regular update: Change the picture of the corresponding theme in time according to seasonal demand.
In general, the main purpose of the main chart is to improve the click-through rate, and the accurate presentation of the main chart will screen customers in the first step, so as to cooperate with the subsequent auxiliary chart, directly hit the pain points of the target customers and present the advantages of the product, to achieve the effect of improving the conversion rate, so whether it is the main chart or the auxiliary chart, it is very important. It is also necessary to clearly communicate the content and meaning of each picture to consumers, in order to effectively improve the conversion rate, make good use of every traffic, and even every display.
Conclusion
Through the careful planning and optimization of Amazon pictures, not only can significantly improve the user experience, but also promote the growth of sales performance, for Amazon sellers and our POD clothing sellers, every picture of the product display is an opportunity to show your products and brands to the world, so we must be on the limited number of pictures. Do more detailed optimization and information transmission, with the title and keywords to directly target the target group, in this traffic cost is becoming more and more expensive at the moment, as far as possible to improve the conversion rate, so as to achieve the purpose of reducing costs and increasing efficiency.
FAQ
1. Q: Why does the image become blurred after uploading?
- A: This may be caused by insufficient resolution or excessive compression of the original file. Please make sure to check whether the file size and format meet the requirements before uploading, in general, it is recommended that the resolution of at least 1000*1000 JPEG images, at the same time, ensure that the proportion is normal, to avoid being stretched or scaled, resulting in blur.
2. Q: What free online tools are available to help me edit pictures?
- A: In addition to the professional software mentioned above, there are free online editors like Pixlr available, and you can also try some AI drawing software, such as Clipdrop, and other AI drawing software to increase your own image processing efficiency and effectiveness.
3. Q: How can I make my product images look more professional?
- A: Investing in high-quality photographic equipment, learning basic composition principles and color theory knowledge, or skilled use of efficient and powerful AI tools, can effectively help us improve the quality of images, but remember that quality improvement should also pay attention to authenticity, in order to avoid subsequent problems because the pictures are not “ Real ” Resulting in a lot of returns and negative feedback.
4. Q: How do I know which keywords are best for my product?
- A: can conduct keyword research by analyzing competitors and using specialized SEO tools, specifically refer to other keyword optimization blog posts of EZEJ technology, I hope to help you.
5. Q: Is there a cost-effective picture solution for small businesses with limited budgets?
- A: Low cost picture processing, will inevitably bring low quality, of course, if there is no way to do higher quality picture processing, but also to improve the content of the picture transmission as much as possible, this is the best way, is to refer to peers, after all, you are the most direct competitors, if your picture, especially the main picture and the other side is too big, It must have been defeated in the first link, and the subsequent optimization will not have much meaning, so we should pay enough attention to the picture.
