Introduction
In the fierce competition on the Amazon platform, the clothing category is definitely one of the Red Sea categories, and the competition is more fierce than other categories, in such a market situation, how do we POD clothing sellers make their new clothing stand out? This requires not only unique design and high-quality materials, but also precise market positioning, smart pricing strategies and effective promotion means. This article will take you step by step through the whole process from determining the style to the product shelf to the successful promotion, and help you easily master the key skills to create hot merchandise.
Importance of understanding the target customer group
Before you start any design or marketing campaign, you first need to get to know your potential customers. Through the analysis of age, gender, occupation and other basic information, combined with their interests, hobbies and consumption habits, can help businesses more accurately grasp the market demand, so as to provide the direction for subsequent product development and publicity, only the characteristics of the target customer groups have a rich cognition and understanding, in order to develop products more in line with their needs, so as to get more results with half the effort. The clothing industry, three points of operation seven sorting products, this is the case, especially the clothing industry, we must pay attention to the selection of this link, it often determines the life and death of the product, and your profit or loss.
Amazon Clothing New Product promotion Guide
1. Determine the new style
- Market research: Use social media, fashion magazines and other channels to collect current trends.
- Competitive product analysis: Study the characteristics of competitors' hot products and find the entry point of differentiation.
- User feedback: Invite some loyal fans to participate in the preview test, collect opinions for adjustment.
2. Key points of pricing strategy
- Cost plus method: sets the price based on the cost of production plus a reasonable profit.
- Value-oriented pricing: determines the price according to the perceived value of the product to the consumer.
- Competitive pricing: Refer to the price level of the same type of goods to ensure that your price is competitive.
3. Accounting profit and cost
- Clarify the expenses such as raw material costs, processing costs, logistics costs, etc.
- Calculate the actual cost of each garment and then set the final retail price based on the expected profit margin.
- Consider the impact of factors such as promotional discounts on revenue.
4. Pre-listing - Create a good Listing
- Keyword research: Use tools to find relevant terms with high search volume and low competition.
- Write a catchy title: contains the main features, material information and brand name.
- Five-point description optimization: highlights selling points and solves questions buyers may have.
-A + Content production: tells the brand story in a graphic way to enhance the user experience.
- High quality picture shooting: Display multi-angle detail map to improve conversion rate.
- Video creation: Brief and vivid introduction of product features to increase the sense of interaction.
5. The promotion plan is carried out in stages
- Initial test period: Small batch advertising test response, while monitoring data performance.
- Medium-term growth period: Increase investment, expand exposure, try different types of advertising forms.
- Late stable period: maintain a stable source of traffic, focusing on the re-purchase rate and word-of-mouth construction.
6. Tips to increase sales
- Use social media platforms for joint marketing campaigns.
- Regular limited time discounts or buy and get promotions.
- Establish a loyalty rewards program to encourage repeat customers to share recommendations.
The above six steps represent the complete promotion process of a product, each step is very important, and if a product can go step by step to the end, it is bound to be a successful product, and the reason is that we POD clothing sellers must give accurate goals and expected sales at each step, so as to make corresponding strategies. Especially when it is found that the market or competitive products have changed, it is no longer possible to continue, or it will eventually result in losses, we must start the inventory clearance plan in time, decisively abandon the product, and minimize our time and capital losses.
Many small partners have no concept of the cost of time, it is recommended that you convert the time into money according to the specific salary, such as how much you give your time an hour cost pricing, or do not do this product, do other products, your hour can bring much effect, so as to determine their time is not nothingness without cost, so as to measure down, It will be more accurate.
Conclusion
Successful Amazon clothing new product promotion is a systematic project, involving the close cooperation between many links. And this system engineering at the beginning of determining the style, it is necessary to refine and make a good outline, so that in the process of follow-up testing and formal promotion, it can be more effectively optimized, adjusted strategies, and targeted, and in order to do this, we POD clothing sellers only fully understand the market demand, and have sufficient cognition of competing products and their own products. And bear to carefully plan each step, it is possible to perfect and efficiently copy this system engineering, so as to form their own method of operating products, stand out in many similar peers, and achieve sales goals.
FAQ
1.Q: How can I quickly tell which styles will be popular?
A: You can get inspiration by paying attention to the trend report, participating in industry exhibitions, etc., of course, the most important thing is to judge whether the style is welcomed by the performance of competitive products, such as the evaluation feedback of competitive products, sales feedback, price changes and other dimensions, will reflect the demand of the consumer group and the recognition of the price. To determine whether the style will be popular, of course, in addition to their own judgment, the test is also an essential step, only the product with a good test effect can really determine, a high probability of popularity, and then the next step of the promotion program.
2.Q: How should the new product be priced in the initial stage?
A: It is recommended to adopt a price strategy that is slightly lower than the competitors but can guarantee a certain profit margin. Of course, if your product or style has been optimized and exceeds the competitive product in all aspects, we can launch it at a price comparable to the competitive product or even a little higher, but be aware that even if your product is very good, Pricing should not exceed the competitive products too much, because there is no evaluation and feedback in the early stage of the new product launch, and it is not trusted by consumers, and it needs to accumulate evaluation step by step to really play the advantages of the product and get trust, so slightly lower pricing in the early stage and rapid accumulation of sales and evaluation is the most important strategy at present.
3.Q: How can I improve the quality score of Listing?
A: In addition to optimizing the text content, it is also necessary to pay attention to the visual presentation effect, such as the use of high-definition large images, etc. Generally speaking, the quality score of listing is composed of multiple dimensions, and each dimension will have corresponding standards. Try your best to optimize your listing to meet the platform standards and clearly show the selling points of the product, so as to increase the conversion rate. You have a chance to get a higher quality score.
4.Q: What if I find that the promotion is not effective?
A: Need to re-examine every detail of the entire process, including but not limited to advertising copy, target audience positioning, etc., in general, before determining a main push of the new model, we should do the test model, only found that the test model effect is good, may achieve our expected profit style, will enter the formal promotion stage, before the formal promotion, we must carefully control the promotion cost. And according to their own product promotion cycle to specify the time and more certain data analysis, in the test of the effect of the product, there is no need to carry out the next stage of formal promotion, and if the formal promotion found that the effect is not good, it is necessary to analyze the specific reasons, because market demand fluctuations? Or is it due to the renewal of competitive products leading to a decline in competitiveness? Or other factors, only know the specific factors, it is good to change or decide whether to give up.
5.Q: When is the most appropriate time to start the warehouse clearance program?
A: When the inventory turnover rate has decreased significantly, or the competition is fierce, you can consider the implementation of clearance processing when you find that the next profit may be greatly reduced and the loss is about to be considered. Regarding clearance, if your goods have stable sales, you can use a relatively low price and participate in activities to quickly clear the inventory. When the price reduction is not useful, it is necessary to consider the drainage outside the station or other lower cost inventory clearance programs.
