Introduction: Grasp the fashion trend, double platform win-win way
In today's era of cross-border e-commerce, we POD clothing sellers are facing unprecedented opportunities and challenges, different platforms, for us, have different opportunities, among which Amazon with its high conversion rate and huge consumer market has become the first choice of many merchants. TikTok Shop has attracted a large number of young consumers with its advantages of rapid response and intuitive display, and has unique advantages in fast-selling fashion clothing products. One is the old era and the current overlord, one is the emerging young king, I believe that which of our POD clothing sellers do not want to give up, and how to cleverly combine these two platforms, do not make full use of their respective advantages, to maximize sales performance has become our POD clothing sellers are eager to get content, This article will delve into how the Amazon +TikTok model works, and hopefully help you shine on both platforms.
From zero to one: Build your cross-platform sales system
Before we get into the specifics, let's be clear: Amazon and TikTok Shop are both powerful e-commerce platforms, but there are significant differences in their user base, usage habits, and marketing strategies. Therefore, when developing strategies, we need to design content and activities according to their characteristics to ensure the best results.
Choice of cross-border platform for clothing: How should Amazon +TikTok model work?
As the cross-border e-commerce market continues to grow, more and more clothing sellers begin to seek multi-channel development. As one of the world's largest e-commerce platforms, Amazon has a huge user base and a mature logistics system. TikTok Shop, with its short video and live streaming functions, has quickly emerged as a new generation of social media shopping platform, especially in fast-selling brands such as clothing. So, how to effectively combine the two?
1. Is direct drainage feasible?
Directing direct from TikTok to Amazon is one of the biggest concerns for many sellers. From the current point of view, this scheme is feasible. Since the beginning of TikTok's development, it has opened the drainage plan of all major e-commerce platforms, including not limited to Amazon, through personal homepage, live purchase link, short video, comment area and other ways to divert the drainage of all major e-commerce platforms, thus promoting the monetizing of the traffic of "we media" and providing convenience for users to shop. In order to prepare For the birth of TikTok Shop, TikTok has reached a deep cooperation with Amazon, which can directly stream from Amazon to TikTok. On the For you page, users can swipe to Amazon's product recommendation, and purchase directly on TikTok without skipping links. However, it is necessary to link TikTok accounts with Amazon accounts to make users' shopping experience more friendly and avoid unnecessary risks and losses caused by external chain jumps.
2. TikTok Shop enters new store
Although TikTok can channel to Amazon, or even advertise directly on TikTok, the two methods, one requires link jump, is not friendly to users' purchase behavior, and the other needs to pay more expensive promotion costs, although there is no clear data showing that TikTok will be more expensive to invest in Amazon. But after two transactions, it is not as good as the profit to be divided by a single transaction, which is a very obvious thing, under the same traffic cost, TikTok receives once, Amazon will certainly receive again, it is not as cheap as TikTok only receives once, and want to solve this problem, One possible way is to open a new Shop on TikTok Shop and sell products that are different from, or just as suitable for, Amazon. In this way, not only can TikTok's huge user base be used for promotion, but also the features of products can be more vividly displayed through videos and live broadcasts to attract potential customers to place orders.
3. Amazon warehouse delivery problem
If the same product is sold on TikTok Shop, can the inventory in Amazon's warehouse be used for shipping? The answer is usually no. At this point, you need to consider the use of overseas warehouse distribution to solve this problem, of course, if you choose TikTok Shop full hosting way to solve this problem, it is also feasible, but for many POD clothing sellers, the early stage will inevitably take into account the overseas warehouse distribution, in a small amount, or can not meet the conditions of entry, Knowing more about the delivery plan is a good choice, but it should be noted that compared with Amazon's FBA, overseas warehouse may be cheaper in price, but its service and delivery time is not as good as FBA, and you also need to have superb negotiation skills to strive for greater interests in price and service. If there is an overseas warehouse with friendly cooperation, no matter it is Amazon or TikTok Shop, we will be more flexible in stocking. Especially when the same product is sold on the two platforms, we can stock and send the goods in the same overseas warehouse, which will greatly improve our inventory utilization rate and avoid the processing costs of some unsalable products on Amazon. There are many advantages.
4. Overseas warehouse selection and expenses
Choosing the right overseas warehouse partner is crucial to ensure logistics efficiency. There are many companies that offer such services, such as ShipBob, Fulfillment by Amazon (FBA), and others. The cost will vary depending on the region and the content of the service. Generally speaking, the cost of each order may range from a few dollars to a dozen dollars. What price can be talked about and what service can be obtained? It is just like renting a house with an agent. For the same house, some people have to follow the other party's offer, while some people can always get more concessions, and there are some recognition and protection, which purely depends on personal negotiation and communication skills.
5. The partner's attitude towards Chinese sellers
Most well-known overseas warehousing service providers are open to Chinese sellers and provide customer support in Chinese. However, before choosing a partner, it is still necessary to carefully evaluate its service quality, price and other factors to ensure smooth cooperation, in order to do business, I believe that the vast majority of overseas warehouses are willing to be friendly to you, but different service providers will still have a more obvious difference in attitude, which requires actual contact and past experience of small partners. EZEJ Technology will not be detailed here.
Improve user experience: Optimize the return and exchange process
No matter what platform you operate on, good after-sales service is one of the key factors to win the trust of customers. For clothing products, problems such as inappropriate sizes are particularly common. Therefore, it is particularly important to establish a set of efficient and convenient return and exchange mechanism, whether it is overseas warehouse, or FBA, TikTok Shop full hosting, reasonable return and exchange service, is one of the important factors to improve the conversion rate. And, in most cases, a reasonable return policy can control the loss at a low level.
Conclusion
To sum up, if your product is suitable for Amazon and you want to funnel on TikTok, you can use personal homepage, comment area marketing, live streaming, short video promotion, etc., or you can directly stream TikTok from Amazon to obtain accurate target traffic on TikTok. To increase sales and traffic for your Amazon store, and if you want to go further, develop more POD clothing products, to adapt to different platform needs, occupy a larger market share, choose to open a TikTok Shop is a wise choice, and if there are overlapping products, actively prepare a service quality, lower cost, In short, no matter what idea you have, you can start thinking and actively operate. It is important to adjust the strategy flexibly according to your own situation and continue to innovate in order to stand out in this highly competitive market.
FAQ
-Q1: Can I link directly to my Amazon store on TikTok?
A1: TikTok is allowed to add links to Amazon stores or products on the home page, comment section, and at the same time, it can also direct consumers to click the link to enter your Amazon store or product page to buy through live streaming, advertising and videos. Tradition” Recently, Amazon and TikTok carried out a deep cooperation, TikTok and Facebook, Instagram, Snapchat, the platform users can directly buy Amazon goods in these social media directly, and allow Amazon merchants through the way of advertising. Placing their goods on these social platforms can be purchased without jumping, greatly reducing the risk of consumer loss caused by jumping websites, but at present, buyers need to bind the account of Amazon buyers to buy.
-Q2: How high is the cost of using an overseas warehouse?
A2: Costs vary by service provider and region, generally between a few dollars to a dozen dollars per order processing fees, in general, overseas warehouse order processing costs, usually by the warehouse storage fees. Eg. Distribution destination and mode. Compared with the four parts of logistics service, the cost of overseas warehouse is slightly lower than that of Amazon's FBA delivery mode, but the cost is not transparent enough, the service is not as efficient as FBA, and the time will be longer. At the same time, overseas warehouse often requires you to spend energy to communicate with the business manager of the other side. The subsequent cost may be higher than the overall cost of FBA, which requires certain communication and negotiation skills.
-Q3: Is there a language barrier for Chinese sellers to use overseas warehouses?
A3: Most mainstream overseas warehouses provide Chinese customer service support, communication is relatively easy, but in terms of cooperation, communication is not the most important factor, the most important thing is that the other party can provide what services? Can it meet your requirements? What is the delivery time? These related service content, at the same time, because overseas warehouses are mostly private warehouses, just like renting a house, you need to negotiate the price and service content with the other party, so you need certain negotiation and communication skills.
-Q4: How can I increase conversion rates on TikTok?
A4: You can attract users' attention and promote purchasing behavior by releasing high-quality content and holding regular promotional activities. Operating social media is a long-term thing, just like maintaining an online store, which not only costs money, but also spends time and energy. Only continuous accumulation and precipitation can make consumers more recognize your products and brands. It is very important to do internal work actively.
-Q5: What if I have problems in TikTok Shop?
A5: First of all, consult the official help document to find a solution, if the problem is still not solved, you can contact customer service for further help. Generally speaking, TikTok Shop will provide online customer service, you can contact them directly if you have any problems.
