Introduction
In the highly competitive e-commerce market, Amazon advertising has become an important means for many merchants to attract customers, and POD clothing sellers are no exception. However, sometimes, even after investing a lot of money and effort, the AD doesn't work as well as expected, which can't help but leave many POD clothing sellers wondering if there is something wrong with the AD, should they delete it or reopen it? Afraid of reopening the effect is still not good, often more tangled, I do not know how to choose, which is mainly caused by the lack of understanding of the poor advertising effect, this article will reveal the reasons for the poor effect of Amazon new period advertising, and provide a series of practical solutions to help you reignite the spark of advertising!
Amazon advertising dilemma: Where to start to find the cause?
In the face of unsatisfactory advertising results, the first thing to do is not to immediately delete and reopen, but to deeply understand the reasons behind. It may be caused by inaccurate target audience positioning, improper keyword selection, or too strong competitors. Only when the problem is clear can the adjustment be made in a targeted way.
How to deal with the poor performance of Amazon ads?
1. Analyze existing advertising performance
- Learn key metrics such as click-through rate (CTR), conversion rate by viewing AD reports.
- Compare the industry average to determine whether the current advertising performance is normal.
2. Adjust keyword strategy
- Screen out more accurate and effective keywords according to product characteristics and market demand.
- Attempts to use a combination of broad matching and long tail words to extend coverage while maintaining relevance.
3. Optimize the product details page
- Make sure the picture is clear, descriptive and attractive.
- Increase the number of customer reviews and improve the credibility of the product.
4. Consider other promotion methods
- Social media marketing: Use Facebook, Instagram and other platforms to increase exposure.
- Content marketing: Write high quality blog posts or create video tutorials to attract potential buyers.
5. Test different types of ads
- Different types of advertising are suitable for different scenarios, such as branding, display advertising, etc.
- Use A/B testing to find the best advertising format for your product.
Keyword operation strategy detailed
1. Select keywords
- Use Amazon Autorecommendations as a starting point.
- Refer to the keywords used by competitors and their rankings.
- Analyze search Trends with tools such as Google Trends.
2. Choice of core words and long tail words
- Core words are suitable for broad matching and can reach more potential users.
- Long tail words are more suitable for accurate matching and can bring higher conversion rates.
3. The importance and practice of No words
- Negative keywords can help eliminate irrelevant traffic and reduce the cost of invalid clicks.
- Check and update the negative list regularly to keep it valid.
4. Specific No word process and precautions
- Identify words that need to be rejected.
- Add these words as negative keywords in your AD group Settings.
- Monitor performance changes and adjust as appropriate.
Tips to improve the effectiveness of Amazon ads
1. Continuously optimize advertising creativity
- Change advertising copy and pictures regularly to avoid aesthetic fatigue.
- Adjust promotional information for seasonal factors to attract more attention.
2. Enhance customer service experience
- Provides fast response service support.
- Actively solve problems in customer feedback and maintain a good reputation.
Conclusion
When encountering the poor effect of Amazon advertising, POD clothing industry partners do not rush to give up, through the in-depth analysis of existing data and take appropriate measures such as optimizing keywords, improve page design, etc., often can significantly improve the situation. At the same time, exploring diversified marketing channels is also one of the directions worth trying, but the budget is strictly controlled in the early stage to avoid the early stage of the product. Competitiveness ” Weak time, too much waste traffic costs are absolutely necessary, so, according to the situation of the product in the early stage, to carry out a certain "no" operation is very correct, but the premise is to develop a systematic promotion strategy, and the first step of the promotion strategy is to understand your product, your product related competitive market, combined with the past successful promotion experience, Create a high-quality and systematic promotion strategy step by step.
FAQ
1.Q: When should you consider removing an old AD and re-creating a new one?
A: When systematic optimization is still unable to achieve the desired effect, you can consider re-creating a new advertisement, but at the time of re-opening, learn from the failure experience and determine the next advertising plan will be better.
2.Q: Which is better, broad matching or exact matching?
A: It depends on your goals and the promotion stage of the product, in general, in the initial promotion, the wide matching of the core word can get more traffic entry, get a lot of exposure, and the accurate matching of the long tail word can improve the conversion rate, but just as the fish and the bear's paw can not have both, The wide matching of core words often brings a lot of ineffective or low conversion rate traffic, while the accurate matching of long tail words often does not have too much exposure, resulting in too few clicks, which requires promoters to choose according to their own promotion strategy, at the same time, they should also pay attention to the attributes of the promotion product itself, because the same strategy, the effect of different products, is also very different. Requires a deep grasp.
3.Q: What is the function of negative keywords?
A: Negative keywords prevent your ads from appearing in search results unrelated to your business, thus reducing unnecessary spending, negative keywords should be in the product entry “ Maturity period ” Or have a certain sales and conversion basis to carry out, of course, the early stage can also do negative keywords, but at this time, you have to deny not low traffic long tail words, but high traffic, but the conversion rate is not high core words and hot words, which can reduce the early advertising investment, at the same time, the traffic and long tail words do more accurate, but pay attention to is that, After the maturity of the later product, these core words and hot words that are not high in the early conversion rate need to be reopened to obtain higher traffic and continue to optimize.
4.Q: How do you determine which are good negative keywords?
A: Usually can start from the low quality traffic sources, irrelevant search terms and other aspects to find the right negative keywords, weak correlation, no matter what stage, should be negated, but then again, can appear in the list of keywords, often have a certain relevance. Therefore, in the early days, when we do not know which keywords are weak in relevance, or can not accurately judge, we still have to give these words a certain opportunity to let them run, such as 30 clicks are still not transformed, and then decide whether to reject it, rather than negate it by feeling at the beginning.
5.Q: Is it necessary to regularly review and update the negative keyword list?
A: Yes, with the changes in the market environment and personal business, it is very necessary to regularly review and update negative keywords, whether it is to add new negative keywords, or the keyword is released from the negative list, according to the current situation of the product to consider, after all, with the trend, the early stage in a keyword is not competitive products, After a period of “ Growth ” After optimization, it may not be the same as before, so for some hot words, core words, should be regularly released to run and see, especially when your product already has an advantage, in order to obtain greater traffic and exposure, so that sales can further grow.
