Introduction:
In the Amazon operation, nothing is more headache than the product out of stock for POD clothing sellers, which will not only directly affect the flow distribution and weight ranking of the product, but also may miss valuable sales opportunities. Especially in the new volume or promotion period, in the face of surging sales, how to avoid out of stock has become a problem that every seller must think about. Today, we'll explore the best coping strategies when faced with out of stock, and how to maximize the weight of product links through effective replenishment programs and re-attract natural traffic with long-tail keywords.
Effective inventory management: Prevention is better than cure
- Understand the market needs: Research your target market in depth to understand the changing trends in customer buying habits.
- Establish an early warning system: Use tools to set inventory level alerts and identify potential supply problems in advance.
- Flexibility to adjust procurement plans: Maintains close communication with suppliers to ensure rapid response to any changes in demand.
Generally speaking, the most common occurrence of out of stock is the new product period and the promotion period, the former we can not predict the sales of new products, it is impossible to stock in large quantities, the latter we can not predict the big promotion effect, and may lead to too much or too little stock, among them, careful stock is a mature Amazon seller should have the thinking, often lead to the inability to judge the sales of big promotion and new products. Lead to the shortage, but do not be afraid, out of stock is not a very terrible thing, as long as we actively face, timely replenishment, it is possible to change. Insurance ” A surname.
Impact of out of stock on links
Once the product is out of stock, its page views, search rankings and other key indicators will be affected to varying degrees. This is because the Amazon algorithm tends to recommend those products with sufficient inventory and stable sales to users, and it is directly not recommended for products that have been out of stock. Therefore, maintaining a good inventory status is crucial to maintaining or even improving the natural ranking of goods.
But it should be noted that if we really can't predict the situation of out of stock, then the positive face is the best solution at present, then how should we actively face it? Is the price increase strategy adopted by many sellers feasible?
Should we raise prices when we are running out of stock?
In the face of the goods that are about to be sold out, many businesses will choose to increase the price, but increasing the price will inevitably lead to a decline in sales, so we have to judge whether this product is suitable for increasing the price. As we all know, increasing the price has two advantages, one is to delay the inventory consumption of goods, and the other is to obtain more profits. Generally speaking, if it is a newly started product, such as a new product, there is a long sales period in the future, EZEJ technology's suggestion is not to use the way of price increase, but the normal way of selling out, retaining more weight, at the same time, in the case of possible selling out, timely replenishment, as far as possible to shorten or even avoid the situation of selling out.
If it is an old product, or a new product whose sales period is coming to an end, after all, the life cycle of our clothing products is short and belongs to seasonal products, then the price increase will allow us to obtain greater profits in the life cycle of this product, and at the same time, there is no need to replenish.
All in all, if the link has a long sales period, we will not raise the price, while quickly and timely replenishment, in order to keep the weight loss of the link to a minimum, the subsequent can quickly recover to continue to start the volume, if the link product is already the end of the sales cycle, or the end, this time suddenly appear hot, you can raise the price. In order to seek greater profits, but it should be noted that in order to avoid the link weight falling too fast, the price increase must be a small increase, and at any time to judge the ranking of the link, in order to avoid subsequent sales and ranking a large decline, resulting in the inability to clear the inventory.
Repush technique after product out of stock
When the product hits the shelves again, taking the right measures can quickly recover and exceed the previous performance.
1. Increase advertising investment: Increase daily budget to ensure sufficient exposure.
2. Optimize the keyword combination: Update the keyword list based on the latest data, including long tail words, attribute words, etc.
3. Improve listing content: Adjust pictures, descriptions, etc., according to customer feedback.
4. Use social media promotion: Use social platforms to expand brand influence.
5. Participate in official Amazon events: Participate in major promotions like Prime Day to attract more buyers' attention.
Re-push after out of stock, especially the second time, or multiple re-push after out of stock, will make the effect of promotion worse, so we have to further optimize their links and product pages, at the same time, increase promotion efforts, in order to achieve a rapid increase in sales, among them, the mining and promotion of long-tail keywords, is a very effective way.
Tap the potential of Amazon's Long Tail
The long tail market refers to those segments where although individual product sales are not large, there is a wide variety and the overall scale is considerable. Successfully tapping this part of the market can help enterprises to achieve differentiated competition. This requires careful target market analysis, competitor research, and the use of specialized keyword tools to identify potential opportunities.
Conclusion
For POD clothing sellers who open stores on Amazon, when the new products are just put on the shelves, they do not have to worry too much when they are out of stock, as long as they take the right approach, they can effectively alleviate the negative effects, after all, we do not know which product will suddenly burst into fire, it is impossible to prepare a large number of goods in advance, it can only be a small batch of goods to avoid greater losses. But once there is a product fire, we have to react quickly, in the daily business process to establish a set of sound inventory management system, to create “ Small single fast reverse ” The quality supply chain fundamentally reduces the probability of subsequent out of stock, or the failure of replenishment in time to cause the weight to drop too much. At the same time, we continue to explore new marketing channels and methods to inject a steady stream of vitality into our stores.
FAQ
1.Q: Will out of stock affect my link rating?
A: In general, out of stock will lead to a decline in the weight of the link, resulting in a series of consequences, leading to the seller's early work and accumulated sales slowly disintegrate, on the surface, the link score should not be much of a relationship, but because Amazon can directly review, out of stock may lead to many buyers dissatisfied, thus leaving negative reviews. And that affects the overall rating, so it does have an impact.
2.Q: How can I predict future sales?
A: Can refer to historical sales data and industry development trends or sales of competitive products to make predictions, if it is an old product, it can be judged according to the current ranking and average daily sales, if it is a new product, it needs to be predicted according to the sales of the target competitive products, under normal circumstances, the first period of stock is not too much, but after the volume, it must be replenled in time. And avoid twice out of stock.
3.Q: What is the advantage if I decide not to raise the price but to keep selling until it is sold out?
A: This helps to maintain the keyword weight and brand image of the link, but also can collect more information about customer needs, after selling out of stock, the impact of subsequent re-opening will be relatively small, but it should be noted that it must be replenished in time to avoid too long, resulting in serious loss of keyword weight, During the restart, the ranking cannot be restored to the original position.
4.Q: How to quickly restore the ranking after replenishment?
A: In addition to increasing advertising, it is also necessary to update product information in a timely manner to make it more in line with the current market demand, in short, it is to try to pull sales back at the same time, but also to do further optimization, so that their links are more attractive, higher conversion rate, so that faster recovery to the original ranking, and even further.
5.Q: Are long tail keywords really useful?
A: Absolutely useful! They can help you accurately locate specific groups, improve the conversion rate, in general, long tail keywords are an important means to pull keyword weight, because its conversion rate is high, a large number of long tail keywords can make sales increase rapidly, at the same time, help keyword rankings improve, get more natural traffic, and if the main push core words, because the competition is too fierce, It often leads to a low conversion rate, so that the promotion effect of the keyword weight is not good, and the natural traffic is often difficult to improve.
