Introduction
As the global e-commerce market continues to evolve, Amazon as “ The eldest brother ” The trend has always been very concerned by cross-border e-commerce sellers in the industry. According to official data, the number of Chinese sellers with sales of more than $1 million has increased by nearly 55 percent in the past two years, while those with sales of more than $10 million have increased by nearly 60 percent. But the same, the problems are also emerging, new policies and trends, but also the frequency is constant, in the face of the upcoming 2025, Amazon has announced a series of new strategic adjustments and initiatives, for these content, we POD clothing sellers should respond? Is there danger or opportunity in it? If it is an opportunity, how should we seize it? If it's a danger, how do you avoid it? Next, this article will explore these changes in depth and provide coping strategies for cross-border e-commerce POD clothing sellers.
The future is here: Big changes for Amazon in 2025
First, the launch of low-price mall — — Haul Value purchase
Amazon launched “ Haul great value ” Low price mall, launched in November 2024. Haul focuses on low-priced items, with a target price of between $1 and $20. Sellers need to have high ASIN quantity and sales, and take low price and high sales volume as the core competitive advantage. At present, it is the store invitation system, by Amazon official internal screening, investment manager directed invitation, the follow-up may further relax restrictions, let more small and medium-sized sellers settle in the low-price mall, for the moment, this initiative, for small and medium-sized sellers who are good at small profits, Haul value purchase may be a great opportunity to expand new markets and increase sales.
Two, Ireland station open registration
Amazon Ireland will open the registration portal in the seller's back office on December 10th! Sellers who have set up shop in the European station can directly list Amazon Ireland station through the seller platform, and quickly expand their business territory. Note: For Chinese sellers to open an Irish FBA position, they need to register a Value Added Tax (VAT) number in Ireland; Do not need to register the VAT tax number, Amazon will be through remote delivery of Europe has FBA warehouse goods distribution to Ireland, compared with the low-price mall Haul value purchase, the opening of the Irish station is obviously another measure, as the world's GDP per capita ranking second developed countries, Ireland's population is small, but the purchasing power is not to be observed. But remember, compared to the US, consumers in Latin America and Southeast Asia are looking for “ Extreme
” Irish consumers obviously pay more attention to high-quality products, and in the payment method, still tend to the traditional e-commerce method of payment on delivery, POD clothing sellers who want to open up the Irish market need to pay attention to this.
Three, AI assistant Amelia online
Amazon's new generative AI assistant, Amelia, has begun testing and plans to support Chinese in the future. Simply ask Amelia Dialogue for personalized guidance and support to help run and grow your business. Amelia optimizes operational efficiency with instant advice and customization support, especially the promotion of bulk item detail page creation and A+ content generation. For large sellers, Amelia's batch management support can significantly save time and focus on long-term strategic planning. For small and medium-sized sellers and beginners, Amelia can help them quickly learn efficient business skills and shorten the growth cycle.
Four, Supply chain intelligent hosting service release
Amazon Managed Service, a service that helps sellers dramatically simplify cross-border supply chain management and optimize inventory and costs through data analytics, has been announced. The entire process from pickup, inventory consolidation, shipping to last-mile delivery will be handled by Amazon, which continuously analyzes customer demand, inventory levels and cost data to optimize the overall process and efficiency.
Five, seller response strategy
In the face of Amazon's major adjustments in 2025, sellers can adopt the following strategies:
1. Stay informed: Check Amazon's official announcements, policy updates, and seller forums regularly to stay up to date on new rules and changes. Join relevant social media groups or communities to share the experiences of other sellers.
2. Adjust the strategy flexibly: Adjust the product list, pricing strategy and promotion activities according to the new rules. Make sure your products meet the latest compliance requirements, such as product safety standards and description accuracy.
3. Optimize customer service: Improve the quality of customer service and ensure quick response to customer questions and complaints. This not only increases customer satisfaction, but also reduces the risk of negative feedback when rules change.
4. Monitor competitors: Pay attention to the strategic changes of competitors, learn their successful experience and countermeasures, and maintain competitive advantages.
5. Use data analysis: Use analysis tools provided by Amazon to monitor sales performance and market trends in order to adjust product strategies in a timely manner.
6. Backup and multi-channel sales: Consider selling products on other e-commerce platforms to reduce dependence on Amazon and diversify risks.
7. Training and learning: Attend relevant training courses or webinars to upgrade your operational knowledge and skills to adapt to the changing market environment.
Analysis of Amazon's strategic priorities in 2025
Amazon's 2025 strategy will focus on three areas: innovation, opportunity expansion, and local empowerment. To be specific:
- Innovation power: improves the operational efficiency and user experience of sellers by introducing new technologies such as AI assistant Amelia.
- Opportunity expansion: provides more market opportunities for sellers through the opening of new markets such as Ireland Station, and low price mall Haul value purchase.
- Local enablement: Helps sellers manage cross-border business more efficiently, reduce costs and increase efficiency through intelligent supply chain hosting services.
Conclusion
Multiple changes of Amazon in 2025 bring new opportunities and challenges for us POD clothing sellers, but The Times are developing, competition is intensifying, these initiatives and changes are obviously inevitable, after all, this world “ The only constant is change. By keeping informed, flexibly adjusting strategies, optimizing customer service, monitoring competitors, using data analysis, backup and multi-channel sales and continuous learning, we POD clothing sellers may be able to better cope with these changes in the increasingly fierce competitive situation in the future, find the profit points, turn the crisis into an opportunity, and achieve continued business growth and development.
FAQ
1.Q: What is Haul Value?
A: Haul is Amazon's low-price store that focuses on selling items priced between $1 and $20. At present, it is the store invitation system, which is selected by Amazon's official internal selection, and invited by the investment manager. Recently, the low-price mall has been opened to the second batch of merchants, and it is foreseeable that it will be gradually relaxed. For the emergence of the low-price mall, many media have said that it is against the rise of Temu, TikTok Shop and Shein platforms, which actually has an early indication. For example, the adjustment of the clothing category commission at the beginning of 2024 is a precursor, it can be seen that under the impact of low-cost products, the entire cross-border market has been greatly affected, which is a very worthy of reflection and attention for cross-border e-commerce sellers, especially for our POD clothing sellers.
2.Q: How do I register for Amazon Ireland?
A: Sellers who have set up shop in Europe can list on Amazon Ireland directly through the seller platform. If the Irish FBA warehouse is used, you need to register a value-added tax (VAT) tax number in Ireland. At present, in addition to Amazon Ireland station opening to Chinese cross-border e-commerce sellers, TikTok Shop will also be online in mid-December 2024. Obviously, for Ireland, the world's second largest per capita GDP. High quality ” The market, whether it is Amazon or TikTok have shown great interest, but compared with the pursuit of cost performance in the US market and Southeast Asia and Latin America market, Irish consumers are obviously more inclined to high-quality products, which is a challenge for Chinese cross-border e-commerce sellers, and the same is true for us POD clothing sellers. It's also an opportunity.
3.Q: What are the features of Amelia AI Assistant?
A: Amelia AI Assistant can optimize operational efficiency through instant advice and customized support, especially the promotion of batch product details page creation and A+ content generation function. The launch of Amelia AI Assistant represents Amazon's response to the AI industry, especially the AI e-commerce industry. This also makes the situation of the AI e-commerce industry gradually clear, in the future, a lot of basic work has been gradually replaced by AI, at the same time, it also significantly reduces the threshold of entering the cross-border e-commerce industry, from the previous small team, to the present mom-and-pop shops, and even a person, can do things that need three to five people before, which also represents the number of sellers will further increase. Competition will be more intense, in this irreversible change, embrace AI, develop AI capabilities, will also become a key factor for e-commerce practitioners including our POD clothing sellers, just like the 16 years of Taobao live, do not keep up, it is likely to be “ Elimination ” .
4.Q: What does supply chain intelligent hosting service include?
A: Supply chain intelligent hosting services include the whole process operation from delivery, inventory integration, transportation to the last kilometer distribution, Amazon will be responsible for all links, and optimize the overall process and efficiency through data analysis, Amazon low price mall Haul value purchase is essentially Amazon supply chain intelligent hosting services “ A pioneering work ” It is understood that Haul's products all come from China, and Chinese merchants only need to send the goods to Amazon's warehouse, and then they can stop caring too much. Miscellaneous ” Just like Temu's full hosting service, it can be seen that after seeing Temu, AliExpress, TikTok have opened the full hosting model, Amazon has also begun to look at this “ Cake ” Supply chain intelligent hosting service is an important part of it, which is the evolution of FBA, at the same time, it may also be a precursor to full hosting, but no matter what the future, the emergence of this function represents the seller's profits, will be further compressed.
5.Q: How can sellers cope with Amazon's changes in 2025?
A: Sellers can respond to these changes by staying informed, adapting their strategies flexibly, optimizing customer service, monitoring competitors, leveraging data analytics, backup and multi-channel selling, and continuing to learn, and from Amazon's initiatives, the most important element of the future 2025 is probably “ Competition ” In this more and more obvious stock market, optimizing their own internal strength, improve the stability and cost performance of the supply chain, will be the most important thing for our POD clothing sellers in the next year, in addition, efforts to develop other channels, multi-platform sales strategy, may be our POD clothing sellers in 2025 should be the most concerned content.
