Authoritative Data platform Data ai shows that with the outbreak of Double 11, AliExpress recently rushed to the first place in the UK shopping App download list.
It is reported that the double 11 investment of Aliexpress this year is the largest growth opportunity for cross-border merchants throughout the year. Since November, AliExpress's giant advertisements have been seen everywhere in popular subway stations and well-known landmarks in countries such as the United Kingdom, South Korea and Spain, bringing the Double 11 shopping spree to all parts of the world ahead of Black Friday.
Before the British Double 11, AliExpress also sponsored the London exhibition of MCM Comic Con, Europe's top comic exhibition, so that more young British consumers can feel the charm of Chinese e-commerce.
The UK is the fourth largest e-commerce market in the world. Aliexpress is increasing its investment in the UK and targeting core countries in Europe and the US, including the UK. Offshore trusteeship ” Through tens of billions of subsidies for brands to go to sea, large furniture to go to sea and other projects, to introduce a richer supply and expand overseas markets.
For the small partners concerned about the British market, perhaps you can consider this platform, according to EZEJ technology to understand as the earliest e-commerce platform to go to sea, Aliexpress for our Chinese POD clothing sellers, is still relatively friendly, next, for Aliexpress platform selection strategy, EZEJ technology to provide you with several suggestions:
First, Insight into market trends: Grasp the pulse of fashion and consumer psychology
Pay close attention to global and target market fashion weeks, trend bloggers, and social media trending topics to catch the latest fashion design trends and color matching schemes. At the same time, it pays attention to hot elements such as environmental protection, cultural symbols, IP co-branding, and cleverly integrates them into POD clothing design to meet consumers' needs for unique and personalized goods.
Two, accurate positioning of target customers: segmentation needs, tailored marketing strategy
Conduct detailed research on consumer groups of different ages, genders, interests, and occupational backgrounds to identify their specific wearing scenes and aesthetic preferences. For example, the launch of game-themed T-shirts for esports enthusiasts, and the design of custom printed sportswear for yoga enthusiasts. Increase conversion rates by providing products that are highly aligned with the preferences of your target audience.
Three, design driven sales: innovative patterns, elements and style of the integration of art
Encourage designers to boldly try cross-border cooperation, art illustration, digital art and other forms, giving POD clothing unique artistic value. At the same time, the design library is regularly updated to maintain the freshness of products, and interactive ways such as user contributions and design competitions are introduced to stimulate consumers' enthusiasm for participation and sense of belonging.
Four, efficient selection tools and methods: using data insight and competitive product analysis to optimize product lines
With the sales data, keyword search popularity, consumer evaluation and other tools provided by AliExpress, analyze the common characteristics of popular styles, such as pattern types, color combinations, fabric selection and so on. At the same time, conduct regular competitive product analysis, understand the strengths and weaknesses of competitors, timely adjust their own product lines, fill market gaps or surpass competitive products.
Five, optimize the product details page: tell the brand story, improve the shopping experience and conversion rate
Clearly display product details, model photos, detailed description of fabric characteristics, size information, washing and maintenance suggestions, etc., to ensure that consumers have a comprehensive understanding of the product. In addition, the use of story-based copywriting to tell the design concept, brand concept or the social welfare value behind it, to enhance the emotional connection of consumers. Optimize the mobile browsing experience, set up quick purchase buttons, simplify the shopping process, and increase conversion rates.
Six, take advantage of the site internal and external marketing promotion: social media, alliance marketing and KOL cooperation
In-station through train advertising and off-station social media marketing can bring accurate traffic to our store, but it is recommended that small partners must do a good job in cost control, because compared with Amazon, Aliexpress platform, the profit margin is relatively narrow, consumers pay more attention to cost performance, and has the characteristics of small batch purchase. It is one of the e-commerce platforms that many overseas store owners like to visit most. After calculating profits for these consumer groups, we must control the promotion costs so as not to have “ Sales volume ” Without “ Profit ” .
Conclusion:
Aliexpress platform began to re-force, wake up, if we want to take the opportunity to share a piece of the pie, we must pay attention to the rules and marketing strategy of the platform, do a good job of selection strategy and marketing plan, and, in AliExpress operating POD clothing business, or in any e-commerce platform, selection and explosive creation is not a day's work. It is a system engineering that requires a deep understanding of market trends, accurate targeting of consumers, continuous innovative design, scientific use of data tools, and careful optimization of product details.
So the small partners do not hurry, really want to enter this platform, you must bear patience, carefully study the platform rules and the characteristics of competitors, combined with their own advantages, to find the entry point and breaking point, only in this way, in the rapidly changing e-commerce environment in an invincible position, to achieve a double leap in brand and sales.
FAQs:
1. How to keep getting design inspiration?
- Pay attention to industry trends, fashion magazines, art exhibitions and other diversified channels to keep a keen sense of new things.
- Establish a community of designers to share creative experience and market feedback, and jointly stimulate innovative thinking.
2. How to deal with copyright issues?
- Use original design or purchase authorization to use others' work to ensure the legal compliance of all graphic materials.
- Regularly check the product library, once found potential infringement risk, immediately remove the relevant products and seek legal assistance.
3. How to deal with seasonal sales fluctuations?
- Plan the quarterly new product release in advance, adjust the design theme and fabric selection according to the seasonal changes.
- Use promotions, limited time discounts, etc. to clear inventory and make room for next season's new products.
4. How to handle customer complaints about product quality?
- Establish a perfect after-sales service system, quickly respond to customer problems, and provide return and exchange solutions.
- Feedback quality problems to suppliers and ask for improvement of production process to ensure stable quality of subsequent products.
5. How to use in-site advertising to increase exposure?
- Accurately set advertising keywords to match the search habits of target consumers.
- Analyze the advertising effect regularly, adjust the advertising strategy, and optimize the return on advertising expenditure.
