Recently, Alibaba International Digital Business Group announced that cross-border e-commerce platform “ TAO” It will be launched in Japan, aiming to provide a more convenient and rich shopping experience for Japanese consumers. You know, AliExpress, which is also owned by Ali, has already opened a Japanese site, and now the cross-border e-commerce platform “ TAO”Does it mean that Japan's cross-border market has a lot to offer?
Through understanding, EZEJ Technology learned that TAO's UI design style is deeply suited to the use of Japanese consumers' preferences, designed by the famous web /UI designer Ryoji Tanaka, which is very in line with the use of Japanese users. At the same time, with unique “ Explore ” Function, can recommend products for users by scene and theme. And support credit card, PayPay, convenience store payment and other payment methods, to meet the payment needs of different users.
In addition to AliExpress and the newly established cross-border e-commerce platform “ TAO” In addition, the Chinese cross-border e-commerce platforms represented by SHEIN and Temu have also been expanding their business to the Japanese market, and this type of Chinese cross-border e-commerce platform has become a strong competitor of Japanese local e-commerce by virtue of cost performance.
It is reported that in January this year, the number of users of Temu in Japan exceeded 15 million, which has reached 52% of the average users of the three major e-commerce platform giants in Japan in just half a year.
Why do so many cross-border e-commerce platforms pay so much attention to Japan's cross-border market?
Japan is the most developed retail country in the world. As early as 2021, Japan's B2C e-commerce market size has reached 20.7 trillion yen, and the average consumption amount per online transaction is $141.7, ranking first in the world.
Japan's e-commerce market is like a gold mine to be mined.
1, the diversification of Japanese consumer demand: Japanese consumers have strong demand for imported goods such as fashion, home, and electronic products, especially for unique or high-quality products that are difficult to obtain at home.
2, consumers customary online shopping: The new generation of Japanese young people are more accustomed to online shopping, have a strong interest in foreign brands, and the rise of cross-border e-commerce platforms make it easier for them to access overseas goods.
3, platform policy support: Japan Amazon, Japan Rakuten and other platforms to provide policy support for cross-border sellers, such as simplifying the entry process, logistics help. In addition, the entry of emerging platforms such as Temu opens up new market opportunities for sellers.
4, logistics timeliness: Cross-border logistics companies such as FedEx and DHL accelerated the expansion of services in the Japanese market, as well as the rise of overseas warehouse and semi-hosting mode in recent years, greatly improve the timeliness of cross-border logistics, optimize the cross-border shopping experience of Japanese consumers.
5, Government policy support: The Japanese government has promoted cross-border trade and free trade agreements in recent years, further reducing import tariffs, encouraging global consumption, and further promoting the growth of online sales.
It can be seen that there is still room for development in Japan's cross-border e-commerce market.
EZEJ technology reminds you that these large cross-border e-commerce platforms, the most know the business opportunities, understand and analyze their actions, often can play a role in learning, and the Japanese market is so potential, then we as a POD clothing custom seller, whether we can also share a piece of the pie?
The answer is yes, as a traditional culture is relatively rich Eastern countries, Japan has a lot of unique elements of its own, whether it is a special pattern in Shinto, or Japanese traditional clothing, kimono, yukata, hexenbiu, etc., can become our starting point for POD clothing customization, and then take this starting point to explore in a deeper direction. If you're interested, think about it.
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In addition to the market of Japan, which is a developed country, in fact, many small countries in Southeast Asia have already been used by major cross-border e-commerce platforms “ Stare at ” We do not have to look at the developed countries in Europe and the United States, such as small countries in Southeast Asia, developed countries in Asia, and even developing countries with a large population base such as India, can also become one of our goals, as long as you know enough about them, you can specialize in the country's market, may be more suitable than dispersed energy.
