Introduction
With the arrival of 2025, China's most important traditional festival Spring Festival is also coming, for now, major e-commerce platforms, especially domestic cross-border e-commerce platforms have begun to prepare for the upcoming Spring Festival. Because the cross-border business market is often not the Spring Festival, which makes many domestic cross-border e-commerce platforms for the next Spring Festival stocking situation, introduced a lot of policies, as POD clothing sellers, especially TEMU sellers, obviously on the Spring Festival stocking situation is also quite concerned, then, POD clothing sellers settled in TEMU platform, How to stock up on vacation in this important holiday? This article will bring you a detailed Spring Festival stocking guide to help you get ready in advance and win at the starting line.
TEMU platform Spring Festival stocking policy
If you want to stock vacation on the TEMU platform, or seize the traffic during the Spring Festival, you must first understand the current platform policy, TEMU has issued the Spring Festival stock and vacation policy, let's take a look at it.
I. Activity time and rules
Registration deadline
- Registration deadline: January 5, 2025 (Please register in time, otherwise you will not be able to enjoy the rights)
Activity rules
- No holiday during the Spring Festival: TEMU sellers who choose this item can enjoy the reduction of the Spring Festival collection service fee (up to a full reduction) and Spring Festival traffic support (specific products can enjoy).
- Spring Festival holiday is less than or equal to 7 days: can also enjoy the reduction of Spring Festival collection service fee (only a small part of the reduction) and Spring Festival traffic support (specific goods can enjoy).
- Note: In December 30 to February 9 three assessment cycles are up to the standard of the stock order can obtain the rights and interests, for January 28 to January 31 (New Year's Eve to the third day) during the general stock order delivery performance evaluation will be good news, the specific can pay attention to the 【 sales management 】-【 delivery performance evaluation Kanboard 】 page content.
Two, activity entry
Step 1: Login to the web version of TEMU Seller Center
- Open your browser, visit the TEMU Seller Center website and log in to your account.
Step 2: Enter sales management
- On the home page of the Seller Center, click [Sales Management] - [top registration Prompt banner] to complete the activity registration.
After the completion of the activity registration, they participated in TEMU Spring Festival stocking activities, have the opportunity to receive service fee reduction and Spring Festival traffic support, and if you do not participate in this activity, it is likely to affect your delivery and stocking situation, there is no way to enjoy the corresponding support and cost reduction, so POD clothing sellers should participate in a timely manner.
Third, JIT and product policy
If the merchant can normally ship
- Zhejiang, Guangdong warehouse: do not take a holiday, can be prepared normally to the warehouse.
If the merchant cannot deliver the goods normally
- Maintenance stop delivery date: Please be sure to maintain the [JIT/ fixed product] stop delivery date before January 5, 2025, the system will automatically shut down IT and remove the fixed product according to the maintenance stop delivery time; After the end of the stop delivery date, the JIT will be automatically turned on, and the ordered products will be automatically put on the shelf.
As a POD clothing seller, the fixed product is obviously one of the indispensable sales products, even in many sellers of the category occupy the majority, if this is the case, it is recommended to timely maintenance [JIT/ fixed product] stop delivery date, because the vast majority of factories during the Spring Festival is not production, and the fixed product needs immediate production, if there is no timely production and delivery, The impact on stores and links is relatively large.
Four, the main marketing activities during the Spring Festival
January activities
- New Year Promotion: Welcome 2025 promotion activities, all categories can participate.
- Winter promotion: Winter winter clothing and supplies promotion period, the whole category can participate.
- Back-to-school season promotion: Shopping enthusiasm triggered by back-to-school related preparations, especially school supplies, clothing and other categories, all categories can participate.
February activities
- Valentine's Day: focus on gift-related goods, mainly distributed in clothing, beauty care, bags, shoes, arts and crafts, toys, electronic products, etc.
- Carnival promotion: Christian feast and carnival festival before fasting, strong purchasing power, the whole category can participate.
- Spring promotion: The weather is warming, spring commodity sales are gradually rising, and the whole category can participate.
Five, how to grasp the business opportunities during the Spring Festival
1. Timely production of sufficient goods
- It is recommended that the production should be completed according to the recommended production quantity (it is recommended that the production should be completed before January 10, and the goods should be shipped to the warehouse before January 27), and the merchants can adjust according to their actual situation to ensure the sustainable sale of goods during the Spring Festival.
2. The order has been ordered and shipped in time
- Recommended protection deadline [before January 27] ” Hot sellers ” The inventory can be sold for no less than 26 days, so that the inventory in the warehouse is enough to support the sale during the Spring Festival.
3. Suspend shipments < =7 days
- Merchants are advised to suspend shipments. =7 days, you can get extra traffic during the Spring Festival and avoid collecting service fee rights and interests, and can cope with the sudden rise in Spring Festival sales and replenish, seize the spring sales opportunity.
Six, Spring Festival logistics, warehousing and other matters
Platform recommendation service provider
- Spring Festival is not closed, sustainable collection service.
Warehouse situation
- Guangdong and Zhejiang warehouse: No holiday, sustainable receipt of goods.
- Support new products on the new: to ensure that new products can be timely shelves.
Seven, some suggestions for the Spring Festival stock
Quantity of stock recommended
Quantity: In general, it is recommended that businesses prepare 90-120 days of inventory for ordinary models (at least 90 days), and best-selling models need to be moderately adjusted according to sales.
Reason:
- It is estimated that the production stop time is long, the Spring Festival in 2025 is early, and it is estimated that it is difficult for businesses to complete the production of new goods and ship them to the warehouse before the end of February. It is recommended to prepare inventory and avoid sales, and businesses can adjust according to their actual situation.
- The current sales are at a low level, and it is expected that sales will rise at the end of December, and sales will continue to increase during the Spring Festival promotional activities.
How to ship after production?
- Can I send it to the warehouse in advance after the production is completed?
Need to be arranged in accordance with the unified stocking rhythm, can not be delivered in advance.
Will be gradually delivered to the warehouse in the form of the following inventory before and after the Spring Festival. For example, if 600 pieces are produced, 2 stock orders may be triggered and 300 pieces are sent to the warehouse each time.
It is recommended that businesses can be retained before the New Year's Eve, to avoid premature holidays leading to the inventory of goods did not enter the warehouse in time, resulting in a sale during the Spring Festival.
- How to check the production recommended quantity, how much has been shipped to the warehouse and other information?
There are currently two pages to query:
1. In the page of "Seller Center - My Stocking List - Spring Festival Production Suggestions", you can query the suggested quantity, the number of produced pieces (that is, the number of prepared pieces to the warehouse), and the number of remaining unproduced pieces (that is, the number of remaining pieces to be prepared to the warehouse).
2. In the "Seller Center - Sales Management" page, you can query the number of remaining unproduced pieces (that is, the number of remaining pieces to be prepared to the warehouse).
Conclusion
Through the above detailed guide on TEMU Spring Festival stocking, EZEJ Technology hopes that every POD clothing seller who enters TEMU will be fully prepared during the Spring Festival 2025, seize every sales opportunity, and achieve business growth. It is recommended that you plan in advance, stock up reasonably, and actively participate in activities, I believe you will be able to achieve more excellent results in this important festival, of course, the partners who have been tired for a year, or because of various reasons can not participate more actively in this activity, do not need to worry too much, we have a good rest during the Spring Festival, and fight again next year. Also can create brilliant, I hope this article will help you.
FAQ
1.Q: How much inventory do I need to prepare for the Spring Festival?
- A: Most businesses of the Spring Festival stock is expected to reduce, sufficient inventory of businesses will have a certain sales advantage. It is recommended that businesses prepare 90-120 days of inventory for ordinary models (at least 90 days), and best-selling models need to be moderately adjusted according to sales.
2.Q: Spring Festival stock, how should I operate?
- A: It is recommended that businesses refer to the sales forecast provided by the platform, and consider stocking in combination with their own sales rhythm. If the goods can be prepared in advance, it can also effectively undertake the flow of the spring promotion in March and April. If the inventory needs in the sales forecast cannot be met, it is recommended that the business air freight some goods to maintain the sales rhythm and ensure that the inventory of goods will not be sold out.
3.Q: Where can I view the platform's sales forecasts and stock alerts?
- A: As businesses and upstream factories will shut down and have a holiday in mid-January, we now provide sales forecast and stock reminder until the Spring Festival resumption day (the 15th day of the first lunar month), so that businesses can replenish inventory in advance. Path: Semi-managed Seller Center - Volume analysis.
4.Q: How should businesses increase sales during the Spring Festival holiday?
- A: First, inventory is key. Sold out will have a significant impact on sales, the Spring Festival holiday more work stoppage, commodity competition is relatively small, sufficient inventory is easier to promote sales growth. Secondly, we should actively participate in activities and sign up for as many activities as possible to increase exposure and enhance the chance of hot products.
5.Q: How should I arrange the rest during the Spring Festival?
- A: Most overseas regions do not celebrate the Spring Festival, so businesses should ship goods in time to prevent problems with compliance. It is recommended to set aside a fixed time every day to deal with relevant shop affairs.
